Events

Key concepts to win in digital marketing

Online
Lecturers
Magali Benítez, Director of the Digital Marketing & eCommerce program of EADA

We invite you to the webinar "Key concepts to win in digital marketing."

This is an exciting time for marketing. The post-pandemic world has accelerated the digitalization of marketing, expanding ecommerce and creating new expectations for these digital channels. It is very likely that your company has planned a greater investment for digital marketing actions. But at the same time, we are living an inflexion moment to know how to reach the ideal consumers in an efficient and profitable way, managing an infinity of data and, at the same time, adjusting to the current preferences of users and the new frameworks of cookies and privacy regulation. Do we marketers have the necessary skills to adapt our marketing actions to all these changes?

In this webinar we will talk about these challenges for 2022 and propose the keys to design a digital marketing strategy integrated into the business strategy by Magali Benítez, Director of the Digital Marketing & eCommerce program at EADA.

We look forward to seeing you!