Steering Committee

The EADA Business School Barcelona Steering Committee members are:


Jordi Díaz

Jordi Díaz, Ph. D.


He graduated with a degree in Business Administration from the University of Wales, Master in Human Resources Management from EADA, Graduated from the Authentic Leadership Development and Disruptive Strategy programs from Harvard Business School and Doctor of Business Administration from the École des Ponts Business School.

He began his professional career at the Ritz-Carlton. In 2002 he joined EADA as Director of International Programs and until August 2020 he has been Director of Programs & International Relations and a member of the EADA Executive Committee. During the period 2008-12 he was a member of the board of directors of the Executive MBA Council (USA) and its President for the period 2010-11. Since 2014 he has been a member of the board of EPAS - European accreditation of programs- and since 2017 he is Director of the Executive Academy of the European Foundation for Management Development (EFMD Global Network, Switzerland). Member of different Advisory Boards in various international business schools such as: Universidad del Rosario, Burgundy Business School (France), EBS Paris (France), CENTRUM Católica (Peru), Universidad San Francisco de Quito Business School (Ecuador), Graduate School of Management St Petersburg University (Russia).

Since August 1, 2020, he is the Dean of the institution, co-directing EADA together with the Corporate Director.

Isabel Jiménez

Isabel Jiménez

Corporate Director

A graduate in Economics and Business Sciences from the University of Barcelona (UB), Isabel Jiménez holds a degree in Management Control and Reporting (EADA Business School) and an Executive Master in Financial Management (EADA Business School).

Isabel has developed her professional career within the finance department of various private companies and she has held the position of Financial Director since 2010. She also has extensive experience in negotiation and team leadership.

Since 2017, she has been the Financial and Management Control Director at EADA Business School Barcelona and since August 1, 2020, she is the Corporate Director, co-directing EADA together with the Dean.

Area Management

Bibiana Camba

Bibiana Camba

Director of International Development

Graduated in English Language and Literature from the University of Southampton and Universitat de Barcelona, and International Master in Marketing from EADA Business School, joined EADA in 2002, where she has held, for the last 18 years, the position of Admissions Director to the International Degree Programmes.

Results-driven and with extensive experience in the field of sales, marketing, admissions and international business development in the higher education sector, she assumes, the academic year 2020/2021, the position of Director of International Development and joins the EADA Steering Committee.

Antonio Coca

Antonio Coca

Director of People & Culture

A member of the human resources department, he has worked at EADA Business School and provided consultancy for companies in the health sector during his professional career.

A Graduate in Work Sciences from the Open University of Catalonia and holding a diploma in Labour Relations from the University of Barcelona, he studied the PDG General Management programme and the Executive Master in Human Resources at the EADA Business School, with specific training in the areas of negotiation and labour organisation.

Amaia Elizalde

Amaia Elizalde

Institutional Relations and Fundraising Director

Amaia Elizalde received her bachelor’s degree in biochemistry from the Autonomous University of Barcelona (UAB). She holds a postgraduate degree in Marketing and Communication from the Open University of Catalonia (UOC) and a degree in International Relations from the CIDOB.

After a few years in the biotechnology sector, Amaia focused her professional career on the field of fundraising and corporate alliances. During the last ten years, she has worked in international organisations and foundations such as UNICEF, holding management positions on several committees, and most recently, in the CERN in Geneva, she is part of the Partnerships & Fundraising Office.

Ramon Noguera

Ramon Noguera

Academic Director

He holds a PhD in International Politics from the University College of Wales, Aberystwyth, and a Master in Law and International Politics from the University of Hull, as well as a degree in International Relations from Lancaster University (the United Kingdom).

Prior to joining EADA, he has worked actively in university management and research, holding the positions of Project Director (manager) in the CERCA programme of the Agency for the Management of University and Research Grants (AGAUR) of the Government of Catalonia; Managing Director of the Autonomous University of Barcelona Research Park; European Advisor at the office of Research Councils of the United Kingdom in Europe, and head of the European Office of the University of Nottingham (the United Kingdom). He currently teaches Analysis of the Economic Environment.

Marco A. Peña

Marco A. Peña

Head of the IT Department

Marco has a background in ICT, having initially started his career in teaching and research in Spanish universities (the UPC and the UOC), and also conducting research and teaching in Japan (the University of Aizu), Italy (Politecnico di Torino), etc. and has more than 15 research publications. In the field of business, he has worked in consultancy for process improvement, auditing and ICT management, working as the Head of IT at the Barcelona Graduate School of Economics and Monitor Medical.

A Graduate in Computer Science Engineering and holding a PhD in IT from the Polytechnic University of Catalonia, and a Master in Direction and Management of Information Systems and Technology from the Open University of Catalonia (UOC).

He combines his activity as associate professor of the Department of Marketing, Operations and Supply at the EADA Business School with work in the field of consultancy.

An active member in several professional groups such as the Official School of Computer Engineering of Catalonia (COEINF), the Information Systems Audit and Control Association (ISACA), the IT Service Management Forum (itSMF), the Spanish Association for the Promotion of Information Security (ISMS Forum), the EADA Business and Technology community, the Organisation and Information Systems Group of the School of Economists of Catalonia and ACCID, etc.

Pau Roig

Pau Roig

Director of Executive Education

He’s professional career has involved teaching and consultancy in Spanish and international companies, including companies such as the Port of Barcelona, the Polytechnic University of Catalonia, INFONOMIA and AGBAR.

He combines his managerial duties with developing his areas of expertise, such as innovation and entrepreneurship as the founder of several start-ups.

A graduate in Administration and Management of Companies from the Autonomous University of Barcelona, he also studied the Master E-Business at Universitat Politècnica de Catalunya and Carnegie Mellon University (Pittsburgh, Pennsylvania, USA).

Rosa Salvadó

Rosa Salvadó

Head of Strategic Marketing and Communication

A graduate in advertising and public relations from the University of Barcelona (UB), and having studied History, Rosa has focused her career in the area of communication and marketing in companies and organisations.

Her domestic and international experience and working career, including the last three years in Canada, combines with a managerial profile and the ability to constantly adapt when assuming new responsibilities at EADA. Through her long professional career, she has mainly worked in food retail, the third sector and communication, in companies such as Metowe (Canada), Oxfam Intermon, La Sirena, Dunkin' Donuts, Sylvan Learning Systems and Hill&Knowlton, among others.