Marketing, Operations and Supply

Jatinder J Singh

Jatinder J Singh


Jatinder Jit Singh is professor of marketing at EADA. He holds a PhD (Marketing) from University of Mississippi, USA and a BS from GNDU, Amritsar, India. His research mainly focuses on managerial, corporate/brand and consumer ethics and has appeared in international peer reviewed journals such as Journal of International Marketing, AMS Review, Journal of Business Ethics, Journal of Brand Management and Journal of Product and Brand Management. Before joining EADA, he was a marketing faculty at ESADE Barcelona. Jatinder has taught courses such as Marketing Research, Consumer Behavior and General Marketing (Strategy and Operations) and has worked with various academic audiences and methodologies. Jatinder has also participated in applied research projects involving major international B2C brands in Spain.

Ph D - Doctor of Philosophy | , University of Mississippi

BS - Bachelor of Science | , Guru Nanak Dev University


Assistant Professor (Marketing), ESADE Business School (2007-2015)

Journal Article, Scholarly

Markovic, S. , Iglesias, O. , SINGH, J. , Bagherzadeh, M. (2018). Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty. : Journal of Business Ethics.

Davila, J. , Casabayo, M. , SINGH, J. (2016). A World beyond Family: How External Factors Impact the Level of Materialism in Children.. : Journal of Consumer Affairs.

Markovic, S. , Iglesias, O. , SINGH, J. , Sierra, V. (2015). How does the Perceived Ethicality of Corporate Service Brands influence Loyalty and Positive Word-Of-Mouth? Analyzing the roles of Empathy, Affective Commitment, and Perceived Quality. : Journal of Business Ethics.

Vitell, S. , King, R. , SINGH, J. (2013). A special emphasis and look at the emotional side of ethical decision-making. : Academy of Marketing Science Review.

SINGH, J. , Iglesias, O. , Batista, J. (2012). Does having an ethical brand matter? The influence of consumer perceived ethicality on trust, affect, and loyalty. : Journal of Business Ethics.

Iglesias, O. , SINGH, J. , Casabayo, M. (2011). Key changes and challenges for brands in an uncertain environment.. : Journal of Product and Brand Management.

Iglesias, O. , SINGH, J. , Batista, J. (2011). The role of brand experience and affective commitment in determining brand loyalty. : Journal of Brand Management.

Noble, C. , Campbell, D. , SINGH, J. (2010). In search of eminence: A personal brand-building perspective on the achievement of scholarly prominence in marketing. : Journal of Marketing Education.

Vitell, S. , SINGH, J. , Paolillo, J. (2007). Consumers ethical beliefs: The roles of money, religiosity and attitude toward business. : Journal of Business Ethics.

SINGH, J. , Vitell, S. , Al-Khatib, J. , Clark, I. (2007). The role of moral intensity and personal moral philosophies in the ethical decision making of marketers: A cross-cultural comparison of China and the United States. : Journal of International Marketing.

Vitell, S. , Paolillo, J. , SINGH, J. (2006). The role of money and religiosity in determining consumers ethical beliefs. : Journal of Business Ethics.

SINGH, J. , Vitell, S. , Paolillo, J. (2005). Religiosity and consumer ethics. : Journal of Business Ethics.