Marketing, Operaciones y Supply

Jatinder J Singh

Jatinder J Singh


Jatinder Jit Singh es profesor de marketing de EADA. Tiene un doctorado (Marketing) por la Universidad de Mississippi, EE.UU y una licenciatura por la GNDU, Amritsar, India. Su investigación se centra principalmente en la ética del consumidor, gestión, empresa / marca y ha aparecido en revistas académicas internacionales tales como: Journal of International Marketing, AMS Review, Journal of Business Ethics, Journal of Brand Management and Journal of Product and Brand Management. Antes de unirse a EADA, fue profesor de marketing en ESADE Barcelona. Jatinder ha impartido cursos, tales como: investigación de mercados, comportamiento del consumidor y General Marketing (Estrategia y Operaciones) y ha trabajado con diversos públicos y metodologías. Jatinder también ha participado en proyectos de investigación aplicada con grandes marcas internacionales B2C en España.

Ph D - Doctor of Philosophy | , University of Mississippi

BS - Bachelor of Science | , Guru Nanak Dev University


Assistant Professor (Marketing), ESADE Business School (2007-2015)

Journal Article, Scholarly

Markovic, S. , Iglesias, O. , SINGH, J. , Bagherzadeh, M. (2018). Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty. : Journal of Business Ethics.

Iglesias, O. , Markovic, S. , SINGH, J. , Sierra, V. (2017). Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits. : Journal of Business Ethics.

Govind, R. , SINGH, J. , Garg, N. , D'Silva, S. (2017). Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption. : Journal of Business Ethics.

SINGH, J. , Garg, N. , Govind, R. , Vitell, S. (2016). Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments. Springer: Journal of Business Ethics.

Davila, J. , Casabayo, M. , SINGH, J. (2016). A World beyond Family: How External Factors Impact the Level of Materialism in Children.. : Journal of Consumer Affairs.

Markovic, S. , Iglesias, O. , SINGH, J. , Sierra, V. (2015). How does the Perceived Ethicality of Corporate Service Brands influence Loyalty and Positive Word-Of-Mouth? Analyzing the roles of Empathy, Affective Commitment, and Perceived Quality. : Journal of Business Ethics.

Iglesias, O. , Markovic, S. , Serra, V. , SINGH, J. (2015). Does Ethical Image build Equity in Corporate Service Brands? The influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.. : Journal of Business Ethics.

Vitell, S. , King, R. , SINGH, J. (2013). A special emphasis and look at the emotional side of ethical decision-making. : Academy of Marketing Science Review.

SINGH, J. , Iglesias, O. , Batista, J. (2012). Does having an ethical brand matter? The influence of consumer perceived ethicality on trust, affect, and loyalty. : Journal of Business Ethics.

Iglesias, O. , SINGH, J. , Casabayo, M. (2011). Key changes and challenges for brands in an uncertain environment.. : Journal of Product and Brand Management.

Iglesias, O. , SINGH, J. , Batista, J. (2011). The role of brand experience and affective commitment in determining brand loyalty. : Journal of Brand Management.

Noble, C. , Campbell, D. , SINGH, J. (2010). In search of eminence: A personal brand-building perspective on the achievement of scholarly prominence in marketing. : Journal of Marketing Education.

Vitell, S. , SINGH, J. , Paolillo, J. (2007). Consumers ethical beliefs: The roles of money, religiosity and attitude toward business. : Journal of Business Ethics.

SINGH, J. , Vitell, S. , Al-Khatib, J. , Clark, I. (2007). The role of moral intensity and personal moral philosophies in the ethical decision making of marketers: A cross-cultural comparison of China and the United States. : Journal of International Marketing.

Vitell, S. , Paolillo, J. , SINGH, J. (2006). The role of money and religiosity in determining consumers ethical beliefs. : Journal of Business Ethics.

SINGH, J. , Vitell, S. , Paolillo, J. (2005). Religiosity and consumer ethics. : Journal of Business Ethics.