Strategy, Leadership and People

Josep Maria Coll Morell

Josep Maria Coll Morell

Dr. Josep M. Coll Morell has a Ph.D. in International Economics (innovation, entrepreneurship and development) and a master’s degree in European Economics by the Universitat Autònoma de Barcelona. His areas of research include conscious entrepreneurship, holistic management and sustainable innovation. He works as a consultant on sustainable business, innovation, organizational design and transformation, smart cities and impact evaluation for a wide range of public and private organisations. These include the United Nations, the European Commission, Barcelona and Seoul City Hall, global corporations like Samsung, Posco, Scytl, Almirall Group as well as to SMEs and start-ups, having worked in more than 40 countries. He is a visiting professor at Yonsei University and senior research fellow at the Maastricht School of Management. He was the founder-director of the Business Promotion Center of the Government of Catalonia (ACCIO) in South Korea. He is the creator and author of the books Zen Business (Profit editorial) and Wise Cities (Cidob) and co-author of the book Economía de la Felicidad (The Economy of Happiness, Plataforma editorial).

Ph D - Doctor of Philosophy | , Universitat Autònoma de Barcelona

MS - Master of Science | , Universitat Autònoma de Barcelona

Other (e.g. Graduate in Psychology, Engineering...) | Doctorate Program, Hanyang University

BBA - Bachelor of Business Administration | , Universitat Autònoma de Barcelona

Business and Brand Marketing Center – Yonsei University, School of Business -

Casa Asia – Public Body of the Ministry of External Relations and Catalan Gov’t -

Centre for International Relations and Development Studies - (CIDOB)

Committe on Development – DG External Policies, European Parliament -

Research Group on Political Economy, Universitat Autònoma de Barcelona - (GREPI)

Visiting Professor

Visiting Lecturer, Yonsei University, South Korea (2013-)

Visiting Lecturer, Universitat Autònoma de Barcelona (2008-2011)

Visiting Lecturer, Yonsei University, South Korea (2008-2010)


Managing Director, ACC1Ó, Seoul Business Promotion Centre (2012-)

Senior Consultant, Freelance (2005-2012)

Marketing Manager, Global space Solutions, Spain (2002-2005)

Market Research Area Manager, TEC Operative Marketing and Research Consulting, Spain (2000-2002)

Product Manager Junior, Caixa Catalunya (1998-2000)


Associate Professor, Hankuk University of Foreign Studies, South Korea (2006-2008)

Associate Professor, Pyeongtaek University, Hankuk University of Foreign Studies (2005-2008)

Associate Professor, Pyeongtaek University, South Korea (2005-2008)

EU SME Centre in China, European Commission DG Trade (2009 - 2009)

Agbar (2008 - 2008)

SME Business Incubation Centre, Pyeongtaek University (2006 - 2008)

CUSTO (2007 - 2007)

Chapters in Scholarly Book

Bacaria, J. , COLL MORELL, J. (2013). Economic of Culture: New Aspects and New Trends. : Nova Science Publishers.

Working Paper

COLL MORELL, J. (2013). Oriental Management: Transforming Capitalism and Maximizing Well-Being through Value-Oriented Leadership, Smart Marketing, Social Innovation and Sustainable Business Development. : .

COLL MORELL, J. (2011). “Knocking the doors of Opportunities: Endogenous Development in Dodoma, Tanzania. Socio-economic and cultural implications for a homegrown-based development model. : .

Doctoral Theses

COLL MORELL, J. (2012). Aid Valuenomics: the Institutionalization of the Linkages among Culture, Entrepreneurship and Endogenous Development. A New Governance of an International Aid System. Lessons from the European Commission and Tanzania. : .

Journal Article, Non-Scholarly

COLL MORELL, J. (2012). Criteria for differentiation and methods for phasing out EU's development cooperation in light of the Commission's proposal for a Development Cooperation Instrument for 2014-2020. : DG External Policies.

COLL MORELL, J. (2010). Monitoring of Budget Support in Developing Countries: the Case on the Dominican Republic. : Südwind Institute for the European Parliament.

COLL MORELL, J. (2009). The strategic cooperation of South Korea in Africa. A challenge for Spain?. : Casa Asia Magazine, Economic Section.

Brañas, . , COLL MORELL, J. , Kim, . , Cha, . (2008). From Triangulation to Triangular Stratregy: the Case of Spain – Korea - Latin America. : Documentos CIDOB.