Strategy, Leadership and People

Josep M. Coll

Josep M. Coll

Dr. Josep M. Coll is a professor of Strategy, Sustainability and Innovation at EADA Business School, visiting professor at Yonsei University in South Korea, and research associate at Maastricht School of Management. He works as an independent consultant for a wide range of private and public organizations, such as the European Commission, the United Nations, Barcelona and Seoul City Hall, global corporations like Samsung, Posco, Bayer, Almirall Group, Girbau, Amec as well as to SMEs and start-ups, having worked in more than 40 countries. In the United Nations system, he co-led the first corporate developmental evaluation and adaptive management movement in UNFPA. He regularly speaks internationally on sustainable transformation and coaches organizations, managers and entrepreneurs in transitioning to the new sustainable, regenerative and inclusive business paradigm. He is the author of several books on sustainability including “Buddhist and Taoist Systems Thinking” (Routledge), “Zen Business” (Profit editorial), Wise Cities (Cidob) and co-author of the book Economía de la Felicidad (The Economy of Happiness, Plataforma editorial).

Systems thinking – New sustainable and regenerative business paradigm – Evaluation, learning and adaptation – East and West knowledge management

Ph D - Doctor of Philosophy | , Universitat Autònoma de Barcelona

MS - Master of Science | , Universitat Autònoma de Barcelona

Other (e.g. Graduate in Psychology, Engineering...) | Doctorate Program, Hanyang University

BBA - Bachelor of Business Administration | , Universitat Autònoma de Barcelona

Casa Asia -

CIDOB Barcelona Centre for International Affairs -

Journal of Systems Thinking -

Yonsei University School of Business -

Visiting Professor

Visiting professor, Yonsei University, South Korea (2013-)

Visiting professor, Universitat Autònoma de Barcelona (2008-)

Visiting professor, Ewha University, South Korea (2020-2020)

Visiting professor, Universidad Anahuac. Mexico (2017-2017)

Visiting professor, Maastricht School of Management (2014-2014)

Visiting professor, Yonsei University, South Korea (2008-2010)


, Independent Consultant, Freelance (2005-)

Founding Director, ACCIO Catalonia Trade & Investment, South Korea (2012-2014)

Co-founder , Silenzio direct d.sign (2004-2006)

Marketing Manager, Global Space Solutions, Spain (2000-2002)

Market Research Area Manager, TEC Operative Marketing and Research Consulting, Spain (2000-2002)

Product Manager, Caixa Catalunya (1998-2000)


Associate Professor, Hankuk University of Foreign Studies, South Korea (2006-2008)

Associate Professor, Pyeongtaek University, Hankuk University of Foreign Studies (2005-2008)

Associate Professor, Pyeongtaek University, South Korea (2005-2008)

( - )

Agbar ( - )

Almirall Group ( - )

Amec ( - )

Bayer ( - )

Custo ( - )

European Commission ( - )

Girbau ( - )

Gyeonggi Province ( - )

Korea Hi Park ( - )

Posco ( - )

Samsung ( - )

Scytl ( - )

United Nations ( - )

Book, Scholarly

COLL MORELL, J. (2021). Buddhist and Taoist Systems Thinking: the natural path to sustainable transformation. : Routledge.

Journal Article, Scholarly

COLL MORELL, J. (2018). De les Smart Cities a les Wise Cities: reptes i oportunitats d’un nou paradigma glocal i sostenible per l’economia catalana. : 3r Congrés d’Economia i Empresa de Catalunya.

COLL MORELL, J. (2017). Zen Business: an East-Asian based systemic model on holistic management and sustainability for a fast-changing world. : Issue 22. Emerging Markets Institute, Cornell University..

COLL MORELL, J. (2015). Cities Emerging Soft Power: 5 Key Advantages for Improved Global Governance. : CIDOB Barcelona Centre for International Affairs, Opinion No. 332..

COLL MORELL, J. (2012). Criteria for differentiation and methods for phasing out EU's development cooperation in light of the Commission's proposal for a Development Cooperation Instrument for 2014-2020. : DG External Policies.. : .

COLL MORELL, J. (2010). Monitoring of Budget Support in Developing Countries: the Case on the Dominican Republic. : Südwind Institute for the European Parliament.. : .

Brañas, J. , COLL MORELL, J. , Kim, W. , Cha, M. (2008). From Triangulation to Triangular Stratregy: the Case of Spain – Korea - Latin America. : Documentos CIDOB..

Chapters in Non-Scholarly Book

COLL MORELL, J. (2018). Wise Cities in the Mediterranean: conceptual framework and cases. : CIDOB Barcelona Center for International Affairs and Sciences Po..

Journal Article, Non-Scholarly

COLL MORELL, J. (2017). Wise Cities and the Universal Basic Income: facing the challenges of inequality, the 4th Industrial Revolution and the new socioeconomic paradigm. : CIDOB Barcelona Centre for International Affairs..

Bacaria, J. , COLL MORELL, J. , Sánchez, E. (2015). The labor market in Spain: problems, challenges and future trends. : SIM Europe Policy Brief, Bertelsmann Stiftung..

COLL MORELL, J. , Illán, C. (2015). Wise Cities: modeling the local contribution to Sustainable Development Goals. : CIDOB Barcelona Centre for International Affairs, Notes Internacionals No. 134..

COLL MORELL, J. (2014). Beyond Smart Cities. : CIDOB Barcelona Centre for International Affairs, Notes Internacionals No. 92..

COLL MORELL, J. (2014). The Tao of Education. : Barcelona Metropolis Magazine, issue num. 94..

COLL MORELL, J. (2009). The strategic cooperation of South Korea in Africa. A challenge for Spain?.. : Casa Asia Magazine, Economic Section..

Working Paper

COLL MORELL, J. , Casanova, L. , Rullán, S. , Bacaria, J. (2016). A comparative analysis of the National Innovation Systems of Brazil, Korea and Mexico. : Emerging Markets Institute Johnson School of Management Working Paper Series, Cornell University, Social Science Research Network..

COLL MORELL, J. (2016). Global Oriental Management: the resurgence of Asian leadership and management style. : Working Paper Series No. 2016/04, Maastricht School of Management.

COLL MORELL, J. (2014). Global Oriental Management: Transforming Capitalism and Maximizing Well-Being through Value-Oriented Leadership, Smart Marketing, Social Innovation and Sustainable Business Development. : Working Paper Series No. 2014/04, Maastricht School of Management..

COLL MORELL, J. (2011). Knocking the doors of Opportunities: Endogenous Development in Dodoma, Tanzania. Socio-economic and cultural implications for a homegrown-based development model.. : .

Chapters in Scholarly Book

Bacaria, J. , COLL MORELL, J. (2013). Competition among cultures in international development aid. A case study of entrepreneurship in Tanzania. : Nova Science Publishers: New York.

Doctoral Theses

COLL MORELL, J. (2012). Aid Valuenomics: the Institutionalization of the Linkages among Culture, Entrepreneurship and Endogenous Development. A New Governance of an International Aid System. Lessons from the European Commission and Tanzania. : Universitat Autònoma de Barcelona..