Strategy, Leadership and People

Verónica Devenin Vera

Verónica Devenin Vera


Verónica Devenin is a sociologist, and holds a PhD in Environmental Sciences and Technologies from the Universitat de Barcelona. With almost 10 years of experience in the industry, Verónica began her career as an assistant professor at the Adolfo Ibáñez University Business School in Chile. After returning to Barcelona, she participated as a post-doctoral researcher at ESADE on regenerative agriculture. As a professor in the Department of Strategy, Leadership and People at EADA, Verónica continues her research on sustainable and regenerative businesses, also including the consumer perspective. Verónica is also a member of the B Academics board of directors and Chair of Global Engagement. Veronica is also a member of SEKN (Social Enterprise Knowledge Network.

Regenerative business
Post-growth business
Sustainable business
Sustainable consumption
Corporate social responsibility

Other (e.g. Graduate in Psychology, Engineering...) | Post Doctoral Researcher, ESADE

Ph D - Doctor of Philosophy | , Barcelona University

MS - Master of Science | , University of Concepcion

Other (e.g. Graduate in Psychology, Engineering...) | Graduate in Sociology, University of Concepcion

B Academics Spain -

Global B Corp Academic Community - B Academics

Social Enterprise Knowledge Network - SEKN


Post Doctoral Researcher, ESADE Business School (2021-2022)

Assistant Professor, Universidad Adolfo Ibañez (2015-2019)

Visiting Professor

Visiting Professor, Universidad Autónoma de Barcelona (2019-2020)


Human Resources professional, ENAP, Oil and Gas Company (2001-2008)

Journal Article, Scholarly

Bianchi, C. , Reyes, V. , DEVENIN VERA, V. Consumer motivations to purchase from benefit corporations (B Corps). : Corporate Social Responsibility and Environmental Management.

Bianchi, C. , DEVENIN VERA, V. , Reyes, V. (2022). An empirical study of consumer purchase intention for responsible enterprises in Chile. : Journal of Environmental Planning and Management.

DEVENIN VERA, V. , Bianchi, C. (2022). Trajectories towards a voluntary simplicity lifestyle and inner growth. : Journal of Consumer Culture.

DEVENIN VERA, V. (2021). Collaborative community development in mining regions: the Calama Plus and Creo Antofagasta programs in Chile. : Resources Policy.

DEVENIN VERA, V. , Bianchi, C. (2018). Soccer fields? What for? Effectiveness of corporate social responsibility (CSR) initiatives in the mining industry. : Corporate Social Responsibility and Environmental Management.

Everingham, J. , DEVENIN VERA, V. , Collins, N. (2015). The beast doesn’t stop: the resource boom and changes in the social space of the Darling Downs. : Rural society.

Book, Scholarly

Magomedova, N. , Mas, M. , DEVENIN VERA, V. Ser Empresa B Corp en España. Spain: McGraw Hill.

Chapters in Scholarly Book

DEVENIN VERA, V. , Vernis, A. Veritas, supermercado ecológico. Spain: McGraw Hill.

Normand, J. , DEVENIN VERA, V. (2023). Real-World Lessons on Stakeholder Capitalism: How B Lab and B Corp Movement Catalyze Change in Society. : Springer.

Case Study with Teaching Note

Vernis, A. , Planellas, M. , DEVENIN VERA, V. (2022). Familia Torres: From Sustainability to Regenerative Agriculture. : Harvard Business Publishing.

Casarín, A. , DEVENIN VERA, V. (2020). : Harvard Business Publishing.