Dr. Julia Wolny is a Digital Marketing & Consumer Research academic practitioner and associate editor of the Journal of Research in Interactive Marketing. With a PhD on Personalisation of Digital Customer Experience (Salford University, UK) and formative years in the design and fashion sector in London, she brings together the commercial and creative elements of innovation. She holds a Postgraduate degree in Education from the University of the Arts London, Online Tutoring Diploma from Oxford Brookes University and graduate in Fashion Management from University of Arts London. Dr.Wolny has advised on a portfolio of digital transformation research projects in retail, education, publishing, creative and cultural industries, and presented at both IBM and Google.
Responsible Innovation, Mission-driven Digtisation, Customer Experience, Responsible Retail, Sustinable Business Models in Fashion and Culture, Creative Learning Methods, Knowledge Transfer Acacemia - Industry, Community Engagement
Other (e.g. Graduate in Psychology, Engineering...) | Postgraduate Certificate in Education, University of the Arts London
Other (e.g. Graduate in Psychology, Engineering...) | Online Tutoring Diploma , Oxford Brookes University
Ph D - Doctor of Philosophy | , University of Salford
Other (e.g. Graduate in Psychology, Engineering...) | BA (Hons) Fashion Management , University of the Arts London
Academy of Marketing -
Academy of Marketing Science -
Higher Education Academy -
Institute of Direct and Digital Marketing -
Digital Innovation, Market Strategy and Research Consultant , (2008-)
Director, Fashion Business Studio (Enterprise & Employability Agency at London College of Fashion / UAL) (2009-2011)
Senior Lecturer in Marketing / Director of BA Fashion Management PT Programme , London College of Fashion, University of the Arts London (2005-2009)
Viisting Professor - Design Thinking (Master in Innovation), Goldsmiths University (2017-2020)
External Examiner, Regents University London (2014-2018)
Chair of e-Marketing SIG, Academy of Marketing (2013-2018)
Associate Professor in Marketing and Experience Design, University of Southampton (2011-2018)
Digital Innovation, Market Strategy and Research Consultant for various organisations, commercials, NGOs, Trusts and Foundations (2008 - )
Chapters in Scholarly Book
WOLNY, J. (2022). Customer journey as participatory service ecosystem. London: Sage.
Ashman, R. , WOLNY, J. , Solomon, M. (2017). The Quantified Self: Self-Regulation in Cyborg Consumers. : Routledge Companion to Consumer Behaviour.
WOLNY, J. (2016). Marketing Communications in a Digital Age. : Marketing Theory.
Journal Article, Scholarly
WOLNY, J. (2022). "Innovation and Collaboration in the Digital Era: The Role of Emotional Intelligence for Innovation Leadership and Collaborative Innovation” Book Review . Wiley : R&D Management Journal.