Julia Wolny
Researcher
Dra. Julia Wolny es experta en Marketing Digital e Investigación del Consumidor y editora asociada del Journal of Research in Interactive Marketing. Con un doctorado en Personalización de la experiencia del cliente digital (Salford University, Reino Unido) y años formativos en el sector del diseño y la moda en Londres, aúna los elementos comerciales y creativos de la innovación. Tiene un postgrado en Educación por la University of the Arts London, un Online Tutoring Diploma por Oxford Brookes University y es licenciada en Fashion Management por la University of the Arts London. La Dra. Wolny ha asesorado sobre proyectos de investigación de transformación digital en las industrias minorista, educativa, editorial, creativa y cultural,presentados tanto en IBM como en Google.
Responsible Innovation, Mission-driven Digitisation, Customer Experience, Responsible Retail, Sustainable Business Models, Fashion and Design Management, Creative Learning Methods, Design Thinking, Knowledge Transfer Academia - Industry, Community Engagement
Other (e.g. Graduate in Psychology, Engineering...) | Postgraduate Certificate in Education, University of the Arts London
Other (e.g. Graduate in Psychology, Engineering...) | Online Tutoring Diploma , Oxford Brookes University
Ph D - Doctor of Philosophy | , University of Salford
Other (e.g. Graduate in Psychology, Engineering...) | BA (Hons) Fashion Management , University of the Arts London
Academy of Marketing -
Academy of Marketing Science -
Higher Education Academy -
Institute of Direct and Digital Marketing -
Professional
Digital Innovation, Market Strategy and Research Consultant , (2008-)
Director, Fashion Business Studio (Enterprise & Employability Agency at London College of Fashion / UAL) (2009-2011)
Senior Lecturer in Marketing / Director of BA Fashion Management PT Programme , London College of Fashion, University of the Arts London (2005-2009)
Visiting Professor
Viisting Professor - Design Thinking (Master in Innovation), Goldsmiths University (2017-2020)
External Examiner, Regents University London (2014-2018)
Academic
Chair of e-Marketing SIG, Academy of Marketing (2013-2018)
Associate Professor in Marketing and Experience Design, University of Southampton (2011-2018)
Digital Innovation, Market Strategy and Research Consultant for various organisations, commercials, NGOs, Trusts and Foundations (2008 - )
Chapters in Scholarly Book
WOLNY, J. (2022). Customer journey as participatory service ecosystem. London: Sage.
Ashman, R. , WOLNY, J. , Solomon, M. (2017). The Quantified Self: Self-Regulation in Cyborg Consumers. : Routledge Companion to Consumer Behaviour.
WOLNY, J. (2016). Marketing Communications in a Digital Age. : Marketing Theory.
Journal Article, Scholarly
WOLNY, J. (2022). "Innovation and Collaboration in the Digital Era: The Role of Emotional Intelligence for Innovation Leadership and Collaborative Innovation” Book Review . Wiley : R&D Management Journal.