Marketing, Operacions i Supply

Alice Mascena Barbosa

Alice Mascena Barbosa

Researcher

Alice Mascena és Doctora en Ciències de la Gestió i MRM per l'IESE i Màster en Antropologia per la Universitat Autònoma de Barcelona. És becària postdoctoral a Ivey Business School i professora asociada de EADA.

Journal Article, Scholarly

Wegener, F. , Lee, J. , MASCENA BARBOSA, A. , Sharma, G. , Bansal, P. (2024). From impact to impacting: A pragmatist perspective on tackling grand challenges. : Strategic Organization.

MASCENA BARBOSA, A. , Dumont, G. (2023). A New Understanding of the Role of Self-Oriented Motivations in the Creation of Social Enterprises. : Journal of Business Ethics.

Lee, J. , Bansal, P. , MASCENA BARBOSA, A. (2023). Seeing Beyond the Here and Now: How Corporate Purpose Combats Corporate Myopia. : Strategy Science.

Journal Article, Non-Scholarly

Bansal, T. , Lee, J. , MASCENA BARBOSA, A. (2022). How Corporations Can Change Systems Through Innovation. : Amplify.

Book, Scholarly

Vanderbroek, T. , Ferraro, F. , MASCENA BARBOSA, A. , Liechtenstein, H. (2020). Impact Quantification and Integration in Impact Investing. : Routledge.