Lead the AI-driven transformation of marketing.
The Master in Artificial Intelligence for Digital Marketing prepares professionals to lead marketing in a data-driven, automated, and intelligent technologies. The programme combines strategic insight with technological skills, covering AI-driven content, customer segmentation, predictive analytics, and campaign automation.
Participants gain hands-on experience with tools like ChatGPT, Jasper, Google Ads, GA4, Semrush, and Zapier, as well as prompt engineering, recommendation systems, and AI analytics. Learning is project-based, practical, and complemented by industry certifications.
Beyond technical skills, the master develops strategic leaders able to navigate ethical, operational, and business challenges, equipping them to optimise operations or drive innovation.
Programme Data
- Course: Online Master in Artificial Intelligence for Digital Marketing
- Mode: Online
- Language: English
- Required experience: 3+ years
- Dedication: Part time
- Start date: 27 Apr. 2026
- Duration: 12 months
Why EADA
01
Personalisation
The programme uses small group methodology to encourage participation and interaction between the students and the professor, which makes the most of the synchronous teaching model. Students maintain contact with the professor and receive personalised feedback on all their work.
02
Ongoing support
The programme management team at EADA provides the participants with all the academic or technical support they need to counter any setbacks so that the students can focus on their training.
03
Executive Coaching
Participants receive Executive Coaching from a certified ICF coach to boost self-awareness, improve team interactions, and align career growth with personal goals, supported by EADA’s practical e-learning platform.
04
A residential module at our Training Centre (Blended option)
will allow you to immerse yourself with fellow participants and faculty in our unique, nature-based facilities, the largest of their kind in Europe dedicated to executive and leadership development.
05
Internationally recognised certifications
As part of the programme, participants can earn official certifications in technology, artificial intelligence and digital marketing from leading global institutions. Endorsed by organisations such as Google, Microsoft, HubSpot, Salesforce, Meta, Adobe, Amazon Web Services, and the Digital Marketing Institute, these credentials provide a competitive edge in the job market and validate highly sought-after skills in AI, data analytics, cloud solutions, digital strategy and marketing innovation.
Programme designed for:
This programme is aimed at marketing professionals, digital strategists, consultants, and business leaders who want to master the use of artificial intelligence to transform how brands engage with customers.
It is particularly well-suited for those who seek to develop advanced capabilities in generative AI, customer segmentation, predictive analytics, campaign automation, and AI-powered content creation. Whether you are leading digital initiatives, managing marketing operations, or working in branding, performance marketing, or communication, this master’s degree will help you integrate cutting-edge technologies into your daily practice.
The programme is also ideal for professionals who want to stay ahead of the curve in a rapidly evolving field. If you are working in a corporation, an agency, a startup, or in a freelance role, you will gain the skills, tools, and confidence to design intelligent, data-driven marketing strategies that generate real business results.
Want to know more?
Contact us and we will provide you with all the information about the programme and its next edition.
Programme objectives
EADA in rankings
#19
Worldwide Executive Education - Open programmes Financial Times 2025#39
Worldwide Executive Education - Custom programmes Financial Times 2025#27
best business schools in Europe European Business School Rankings Financial Times 2024Opinions
Silvia del Rincón Casal
Head of QHSE and Regulations, Comindex S.A.
Since it's an online master's, it makes it much easier to follow and combine with your work schedule. The synchronous sessions and the in-person week also provide personal contact and networking with the rest of the participants.
Do you need advice?
Request information and our admissions team will guide you in your professional development
Programme structure
Programme workload: This online programme carries a workload of approximately 6 to 8 hours a week. An extra 2 hours should be added when working on the final project of the programme.
Block 1. Strategic Management
This block will provide you with foundational knowledge of strategic business concepts that will help you strengthen your decision-making capabilities.
- Analysis of the competitive environment
- Understanding industry dynamics and adapting strategy accordingly
- Development and evaluation of business strategies
- Creation of competitive advantage
Block 2. Foundations of AI & GenAI in Marketing
Accreditations - Google Intro to GenAI & Microsoft AI-900
- Understand how AI and GenAI models “think” and learn, and explore their core mechanisms.
- Master key concepts such as machine learning, natural language processing (NLP), and large language models (LLMs).
- Identify strategic use cases of AI in marketing and lead digital transformation initiatives within your organisation.
- Develop a customer-centric digital vision to enhance marketing strategy and business impact.
Block 3. Customer Intelligence & Segmentation with AI
Accreditations: HubSpot Inbound Marketing and Salesforce Marketing Cloud Email Specialist
- Predict customer demand, churn, and lifetime value using advanced AI models
- Automatically segment your audience and generate data-driven buyer personas.
- Map the real customer journey through practical workshops using AI-generated insights.
- Apply customer-centric strategies to maximise value creation and engagement.
Block 4: Content Creation & Brand Messaging using GenAI
Certifications: HubSpot Content Marketing & Adobe Firefly Creative Badge
- Design advanced prompts to generate high-impact text, images, and video content with AI.
- Master AI-powered content marketing by creating articles, posts, and creative assets automatically.
- Plan and optimise your content calendar using trend predictions and SEO/SEM insights.
- Define your social media strategy with automated social listening and manage brand reputation and PR with AI support.
Block 5: Campaign Automation & Optimization
Certification: Google Ads – Search & Display and RD Station Automation Certificate
- Build automated workflows for email, social media, display ads, and programmatic RTB campaigns.
- Run AI-powered A/B tests to optimise performance and creative variations.
- Adjust bids and budgets in real time, applying SEO, SEM, and predictive growth-hacking strategies.
- Automate inbound marketing and customer retention through intelligent email marketing systems.
Block 6: AI Marketing Analytics & Forecasting
Certification: GA4 Certification (Google)+ Microsoft Power BI Associate
- Build automated dashboards and executive summaries that turn data into actionable stories.
- Forecast demand, churn, and customer lifetime value using advanced no-code AI models.
- Define and implement data measurement and reporting plans with intelligent analytics tools.
- Optimise web performance and campaign results through AI-assisted CRO and predictive testing.
Block 7: Leadership and Managerial Skills Module
- Self-awareness: cognitive styles and associated behaviours
- Foundations of personal leadership: developing key competencies and the ability to learn and unlearn
- Leadership models: situational leadership, authentic leadership, and trust-based leadership
- Communication as a core leadership tool
- Developing and leading high-performing teams: team stages, roles, and collective learning
Block 8: Personalization at Scale and Recommendation Engines
Certification: AWS Personalize Labs Badge + Semrush SEO / Content Toolkit
- Implement large-scale recommendation engines across e-commerce and physical touchpoints.
- Personalize the user experience and customer interactions in real time across all channels.
- Apply advanced targeting techniques and optimise omnichannel strategies with AI.
- Design data-driven digital products and business models to boost engagement and revenue.
Block 9: AI Stack & Integration without Code
Certification: Salesforce Platform App Builder + Make.com Automation Badge
- Connect GenAI tools to your CRM, ERP, and marketing platforms using no-code tools like Zapier, Make, and Retool.
- Integrate APIs and plug-ins to automate workflows with solutions like Copilot, ChatGPT, and Gemini.
- Design hands-on Customer Journey workshops where tasks are streamlined and data fuels intelligent actions.
- Automate processes across your marketing stack—turning every insight into a trigger for personalised engagement.
Block 10. AI Strategy, Ethics & Global Trends
Certification: Microsoft Responsible AI + AI Ethics in Action - Linux Fundation
- Design a dynamic digital marketing roadmap powered by AI to drive innovation and long-term value.
- Implement global ethical and regulatory frameworks that ensure trust, data privacy, and compliance.
- Anticipate disruptive trends such as hyper-automation and personalised AI across industries.
- Build a culture of continuous improvement and operational optimisation through responsible AI adoption.
Final Project
- Completing a project is a cornerstone of EADA’s pedagogical model, allowing participants to turn their learning into real, measurable outcomes.
- In this programme, the final project is the chance to design and implement a data-driven marketing strategy powered by artificial intelligence. Participants will apply the tools and frameworks acquired during the programme to solve a real business challenge—whether from their own company, a startup, or a personal venture.
- The project will integrate elements such as AI-driven segmentation, generative content creation, campaign automation, predictive modelling, and intelligent analytics. It culminates in a final presentation that showcases not only technical and strategic proficiency, but also the ability to lead innovation in a digital-first marketing environment.
Module: Executive Soft Skills (Collbató Residential Training Campus)
Personal Leadership
- Self-awareness
- Cognitive styles and associated behaviors
- Foundations of Personal Leadership
- Skills development
- Learning and unlearning
- Leadership models (situational leadership, authentic leadership, trust-based leadership...)
- Communication as a fundamental leadership tool
- Developing and leading high-performance teams (team stages, team roles, team learning...)
- Leadership and change
(*) The structure, contents and certifications included in this programme are subject to updates and modifications in order to ensure alignment with the latest technological developments, industry trends, and the availability of third-party training resources. EADA reserves the right to adjust the curriculum to maintain its academic and professional relevance.
Accrediting Entities
Partnerships
The programme is supported by HubSpot, a global leader in inbound marketing and digital automation.
The programme includes official certifications recognized worldwide, endorsed by leading institutions in technology and digital marketing. Among them:
- Google Cloud / Google Skillshop (Intro to GenAI, Ads, GA4)
- Microsoft Learn (AI-900, Responsible AI, Power BI)
- HubSpot Academy (Inbound Marketing, Content Marketing)
- Salesforce (Marketing Cloud, Platform App Builder)
- Meta Blueprint
- Adobe (Firefly Creative Badge, Target Practitioner)
- Amazon AWS (AWS Personalize Labs)
- Semrush Academy
- Zapier Community
- Make.com Academy
- Linux Foundation / edX (AI Ethics in Action)
- Digital Marketing Institute (DMI)
Would you like to know more about the programme?
Download our brochure for further details.
Executive Coaching
To support comprehensive personal and professional development, participants will benefit from three executive coaching sessions conducted by an ICF-certified coach. Together, you will create a personalized development plan to enhance key areas for improvement and foster more effective interactions with your team. Through these sessions, you will gain the self-awareness necessary to steer your career towards your areas of greatest impact, while aligning it with your personal goals.
Program Direction
Dr. Olga Moreno
Dr. Olga Moreno brings over 20 years of experience in managing large-scale international projects and leading digital transformation in operations and marketing. She holds a PhD in Project and Systems Engineering from the Universitat Politècnica de Catalunya (UPC), as well as multiple master’s degrees in Artificial Intelligence, Industrial Engineering, and Lean Six Sigma (Black Belt).
She is the founder and Business Development Manager at Planner Project Managers and currently serves as an associate professor at EADA Business School, where she teaches operations, project management, and digital innovation. Her extensive industry experience includes consulting and leadership roles for companies such as Airbus, Michelin, Nissan, and Seat.
With professional certifications including PMP® (Project Management Professional), CSM® (Certified ScrumMaster), and expertise in generative AI and automation, Dr. Moreno combines academic excellence with real-world impact, preparing professionals to lead in an AI-powered marketing landscape.
Degrees
- Upon successful completion of the entire programme, in accordance with the academic requirements specified, you will be awarded the Diploma in Online Master in Artificial Intelligence for Digital Marketing issued by EADA Business School.