Faculty
Our programme boasts two distinct faculty profiles:
Practitioners and Industry Experts:
They bring extensive real-world experience from consulting, entrepreneurship, and management roles directly into the classroom.
Full-Time Faculty:
They contribute cutting-edge research and insights gained from our in-company programs, ensuring that our curriculum remains current and relevant.
In both cases, EADA's academic department rigorously selects, trains, and assesses faculty to guarantee dynamic sessions and effective knowledge transfer.
Programme Methodology
EADA distinguishes itself through its "Learning By Doing" approach, one of the most practical in Barcelona's educational landscape. The program immerses participants in real-world decision-making processes and equips them with the latest tools and techniques.
Immersive Learning
You will develop your leadership, sharing experiences with other leaders and working in constant interaction scenarios to train alternative behaviours to the usual ones and improve your ability to influence.
Outdoor training
EADA Business School has been a pioneer in Spain since 1989 in employing experiential outdoor training methodology within its programmes, which enhances the development of person-centred skills.
Through interactive and group activities conducted outdoors, you will undergo a learning process where you will recreate work environment scenarios and engage the physical, emotional, and spiritual dimensions that you need to consider in your daily professional decisions.
Project
You will undertake a project, which will take shape as the programme progresses and will be supported by a tutor to ensure the transfer of learning.
Participants, united by a common interest, will form teams with the aim of developing a project that addresses a real business challenge proposed by a programme participant or by the academic team. The projects will be defended before a panel of executives at the end of the programme.
Interested in learning more about the programme?
Download our brochure for full details.
Career Opportunities
Graduates of the Master in Artificial Intelligence for Digital Marketing will be equipped to take on high-impact roles at the intersection of marketing, data, and technology. Possible career paths include:
- Digital Marketing Manager
- Marketing Automation Specialist
- CRM & Customer Experience Manager
- Growth Marketing Lead
- Marketing Data Analyst
- Chief Marketing Technologist
- AI Marketing Strategist
- Head of Performance & Analytics
- Martech Product Owner