Manissa Gunadi
Researcher
Manissa Gunadi completed her PhD in Marketing at Erasmus University Rotterdam (The Netherlands). Prior to joining EADA, she was a post-doctoral researcher at ESADE Business School (Spain). Her prior education includes an MSc in Business Research, an MSc in Marketing Management, and a BSc degree in Economics from Erasmus University Rotterdam (The Netherlands). She was also a visiting graduate researcher at Anderson School of Management, University of California, Los Angeles (USA). In her research, Manissa primarily investigates how different forms of numerical information influence consumers’ judgments, decision-making, and behavior. Additionally, she is also interested in examining drivers of consumer motivation. Her work has been published in the Journal of Marketing Research, Harvard Business Review, Personality and Social Psychology Bulletin, the Journal of the Association of Consumer Research, and has been presented at various international conferences. At EADA, she is an Assistant Professor in the Department of Marketing, Operations and Supply and teaches marketing and market research courses at various levels (BBA, MSc, MBA).
Judgment and decision-making, Numerical cognition, Goals and motivation
Ph D - Doctor of Philosophy | , Rotterdam School of Management, Erasmus University Rotterdam
MS - Master of Science | , Erasmus Research Institute of Management, Erasmus University Rotterdam
MS - Master of Science | , Rotterdam School of Management, Erasmus University Rotterdam
BS - Bachelor of Science | , Erasmus School of Economics, Erasmus University Rotterdam
Society for Consumer Psychology - SCP
Academic
Assistant Professor in Marketing, EADA Business School (2022-)
Post-Doctoral Researcher in Marketing, ESADE Business School, Univ. Ramon Llull (2019-2022)
Visiting Graduate Scholar, Anderson School of Management, UCLA (2017-2017)
Journal Article, Non-Scholarly
GUNADI, M. , Evangelidis, I. (2023). How Price Changes Influence Consumers’ Buying Decisions. : Harvard Business Review.
Journal Article, Scholarly
GUNADI, M. , Evangelidis, I. (2022). The Impact of Historical Price Information on Purchase Deferral. : Journal of Marketing Research.
Mead, N. , Patrick, V. , GUNADI, M. , Hofmann, W. (2016). Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life. : Journal of the Association for Consumer Research.