Marketing, Operations and Supply

Manissa Gunadi

Manissa Gunadi


Manissa Gunadi was a post-doctoral researcher at ESADE Business School. Her prior education includes a PhD in Marketing, MSc in Business Research (with a specialization in marketing), MSc in Marketing Management, and BSc in Economics from Erasmus University Rotterdam (The Netherlands). She was also a visiting graduate researcher at Anderson School of Management, University of California, Los Angeles (USA). In her research, Manissa primarily investigates how different forms of numerical information influence consumers’ judgments, decision-making, and behavior. Additionally, she is also interested in examining drivers of consumer motivation. Her work has been published in the Journal of Marketing Research and Journal of the Association of Consumer Research, and has been presented at various international conferences.

Judgment and decision-making, Numerical cognition, Goals and motivation

Ph D - Doctor of Philosophy | , Rotterdam School of Management, Erasmus University Rotterdam

MS - Master of Science | , Erasmus Research Institute of Management, Erasmus University Rotterdam

MS - Master of Science | , Rotterdam School of Management, Erasmus University Rotterdam

BS - Bachelor of Science | , Erasmus School of Economics, Erasmus University Rotterdam

Society for Consumer Psychology - SCP


Assistant Professor in Marketing, EADA Business School (2022-)

Post-Doctoral Researcher in Marketing, ESADE Business School, Univ. Ramon Llull (2019-2022)

Visiting Graduate Scholar, Anderson School of Management, UCLA (2017-2017)

Journal Article, Non-Scholarly

GUNADI, M. , Evangelidis, I. (2023). How Price Changes Influence Consumers’ Buying Decisions. : Harvard Business Review.

Journal Article, Scholarly

GUNADI, M. , Evangelidis, I. (2022). The Impact of Historical Price Information on Purchase Deferral. : Journal of Marketing Research.

Mead, N. , Patrick, V. , GUNADI, M. , Hofmann, W. (2016). Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life. : Journal of the Association for Consumer Research.