Giorgia Miotto
Researcher
Giorgia Miotto holds a PhD from the Universitat Ramon Llull and an Executive MBA from EADA Business School. Giorgia focuses her academic research on analyzing the relationship between organizational legitimacy and business ethics in the new communication environment, in higher education institutions, business schools and other industries such as fashion and retailing. In the last years, she has served as General Director in Blanquerna - Universitat Ramon Llull and, previously, as Vicedean for corporate and institutional relationships. She is co-director of the Organizational Legitimacy Observatory and Associate Professor of international business management accredited by ANECA and AQU and visiting professor at the Marketing Department at Emerson College in Boston. As a researcher, she focuses on analyzing how organizational legitimacy provided by ethical business management (in the economic, social and environmental sense) has a positive impact on stakeholders and is a competitive advantage for organizations.
Legitimacy, Sustainability, Business management, strategy, consumer behaviour, brand perceived ethicality, Higher Education, fashion
Ph D - Doctor of Philosophy | , Ramon Llull University
MS - Master of Science | Master in Communication Strategy and Creativity, Ramon Llull University
Other (e.g. Graduate in Psychology, Engineering...) | Master in Communication Management, EADA
MBA - Master of Business Administration | , EADA
MA - Master of Arts | in Classical Literature, Universitá degli Studi di Padova
Organizational Legitimacy Observatory -
Global Compact - United Nations -
Academic
Associate Professor, EADA Business School (2024-)
Co-Director, Organizational Legitimacy Observatory (2021-)
Associate Professor (professor Titular), Ramon Llull University - Blanquerna (2016-)
Adjunt Professor, EADA Business School (2009-2016)
Visiting Professor
Visiting Professor, Emerson College Boston (USA) (2017-)
Professional
General Director, Ramon Llull University - Blanquerna (2021-2024)
Vice-dean for corporate relations, Ramon Llull University - Blanquerna (2016-2012)
Director of Strategic Marketing and Communication, EADA (2008-2016)
Executive MBA Marketing Manager, EADA (2007-2008)
Manager Visa / Diners Italia - Sales Training and Coaching Department, Citibank (2004-2007)
Z Series SW Business Consultant, IBM (Dublin, Ireland) (2003-2004)
Southern EMEA Key Account Manager, Symantes (Leiden, Holland) (2001-2003)
Journal Article, Scholarly
Blanco-González, A. , Cachón-Rodríguez, G. , Díez-Martín, F. , MIOTTO, G. (2025). Antecedents and consequences of anxiety: the relevance of perceived legitimacy . : International Journal of Innovation and Sustainable Development.
Díaz-ıglesias, S. , Cachón-rodríguez, G. , MIOTTO, G. (2025). Effect of Social Pressure and Trust on Organizational Legitimacy: A Retailing Sector Perspective. : Journal of Economy Culture and Society.
Hernández-Perlines, F. , Blanco-González, A. , Miotto, G. (2024). Innovation in family businesses: Exploring the influence of entrepreneurial orientation and absorptive capacity on innovative capacity. : Journal of Innovation and Knowledge.
Vila-Boix, L. , Blanco-González, A. , MIOTTO, G. , Hernández-Perlines, F. (2024). The impact of social media advertising on brand legitimacy. : International Entrepreneurship and Management Journal.
Díez-Martín, F. , MIOTTO, G. , Del-Castillo-Feito, C. (2024). The intellectual structure of gender equality research in the business economics literature. : Review of Managerial Science.
Paule-Vianez, J. , Fernández-Portillo, A. , Miotto, G. , Coca-Pérez, J. (2024). Relationship Between State Legitimacy, Economic Policy Uncertainty, and Entrepreneurship: Empirical Evidence From Europe. : American Behavioral Scientist.
Barba Rey, M. , Blanco - González, A. , MIOTTO, G. (2023). Percepción ética de la marca y valor de marca. : aDResearch ESIC International Journal of Communication Research.
Miotto, G. , Blanco-González, A. , Paule-Vianez, J. , Escamilla-Solano, S. (2023). Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid. : Tripodos.
Ferran Vila, S. , Yáñez, C. , Miotto, G. (2023). The implementation of Sustainable Development Goals (SDGs) in Andorran cultural policy. : International Journal of Cultural Policy.
Blanco-González, A. , Díez-Martín, F. , MIOTTO, G. (2023). Achieving Legitimacy Through Gender Equality Policies. : Sage Open.
Ferran-Vila, S. , MIOTTO, G. , Rom-Rodríguez, J. (2022). The SDGs in the EU Cultural Policies: an institutional communication perspective. : Communication & Society.
Díez-Martín, F. , Blanco-González, A. , MIOTTO, G. (2022). The impact of state legitimacy on entrepreneurial activity. : International Entrepreneurship and Management Journal.
Díez-Martín, F. , MIOTTO, G. , Cachón-Rodríguez, G. (2022). Organizational legitimacy perception: Gender and uncertainty as bias for evaluation criteria. : Journal of Business Research.
Blanco-González, A. , Del-Castillo-Feito, C. , Miotto, G. (2021). The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education. : European Journal of Management and Business Economics.
Ferran Vila, S. , MIOTTO, G. , Rodríguez, J. (2021). Cultural Sustainability and the SDGs: Strategies and Priorities in the European Union Countries. : European Journal of Sustainable Development.
Payne, G. , Blanco-González, A. , Miotto, G. , del-Castillo, C. (2021). Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis. : American Behavioral Scientist.
Blanco-González, A. , MIOTTO, G. , Díez-Martín, F. (2021). Politics and Regionality: Does Region of Residence Affect the State’s Legitimacy?. : American Behavioral Scientist.
Blanco-González, A. , MIOTTO, G. , Díez-Martín, F. , Prado-Román, C. (2020). Relationship Between Equality Policies and Moral Legitimacy According to Experts’ Perceptions. : Tripodos.
Miotto, G. , Youn, S. (2020). The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions. : Journal of Consumer Behaviour.
Miotto, G. , Blanco-González, A. , Díez-Martín, F. (2020). Top business schools legitimacy quest through the Sustainable Development Goals. : Heliyon.
Miotto, G. , Del-Castillo-Feito, C. , Blanco-González, A. (2020). Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage. : Journal of Business Research.
MIOTTO, G. , Vilajoana-Alejandre, S. (2019). Gender equality: a tool for legitimacy in the fast fashion industry. : Harvard Deusto Business Research.
MIOTTO, G. , Payne, G. (2019). Branded content: una nueva apuesta para el New York Times. : adComunica.
MIOTTO, G. , Polo López, M. , Rom Rodríguez, J. (2019). Gender Equality and UN Sustainable Development Goals: Priorities and Correlations in the Top Business Schools’ Communication and Legitimation Strategies. : Sustainability.
MIOTTO, G. , Blanco González, A. , Del Castillo Feito, C. (2018). Social Responsibility: A Tool for Legitimation in Spanish Universities’ Strategic Plans. : Tripodos.
Polo-López, M. , MIOTTO, G. , Fondevila-Gascón, J. (2018). My Time: Incidencia de la televisión a la carta en la evolución del prime time en España. : Revista Latina de Comunicación Social.
Conference Proceeding
MIOTTO, G. , Blanco - González, A. (2025). Research Ethics Committees: Advisory or regulatory mission from the perspective of legitimacy. : AEDEM European Academy of Management and Business Economics XXXIX INTERNATIONAL ANNUAL MEETING.
KNOPPEN, D. , MIOTTO, G. (2025). Driving positive impact: inter-organizational relationships as vehicle for change. Rotterdam: IPSERA 2025.
Fondevila-Gascón, J. , MIOTTO, G. , Polo-López, M. , Botey-López, J. (2018). EDUCATION; HBBTV: RESEARCH ABOUT CONTENT INCLUSION IN UNIVERSITY. : IATED.
Fondevila-Gascón, J. , MIOTTO, G. , Polo-López, M. , Mir-Bernal, P. (2018). WHATSAPP AND UNIVERSITY: IMPACTS ON ACADEMIC PERFORMANCE. : IATED.
Fondevila-Gascón, J. , MIOTTO, G. , Rom-Rodríguez, J. , Polo-López, M. (2017). EDUCATION, RESEARCH AND INNOVATION IN SPAIN: JOB PLACEMENT THANKS TO DUAL PROFESSIONAL TRAINING. : IATED.
Fondevila-Gascón, J. , Rom-Rodríguez, J. , MIOTTO, G. , Polo-López, M. , Muñoz-González, M. (2017). DUAL PROFESSIONAL TRAINING: THE CONNECTION BETWEEN STUDENTS AND ENTERPRISE. : IATED.
Chapters in Scholarly Book
Boix, L. , MIOTTO, G. , González, A. (2023). Privacy and Intimacy Concerns in Digital Marketing. : IGI Global.
Blanco-González, A. , Prado-Román, C. , Díez-Martín, F. , MIOTTO, G. (2021). Individual Organizational Legitimacy vs Online Organizational Legitimacy. : Springer International Publishing.
Journal Article, Non-Scholarly
Vilajoana-Alejandre, S. , Rom-Rodríguez, J. , MIOTTO, G. (2019). Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers. : Revista Mediterránea de Comunicación.
MIOTTO, G. (2010). RSC 2.0, el barómetro de la confianza. Barcelona: Capital Humano.
Case Study with Teaching Note
ROMAN COY, D. , MIOTTO, G. (2012). Tiritas Hydro. : .