Marketing, Operacions i Supply

Legitimacy, Sustainability, Business management, strategy, consumer behaviour, brand perceived ethicality, Higher Education, fashion

Ph D - Doctor of Philosophy | , Ramon Llull University

MS - Master of Science | Master in Communication Strategy and Creativity, Ramon Llull University

Other (e.g. Graduate in Psychology, Engineering...) | Master in Communication Management, EADA

MBA - Master of Business Administration | , EADA

MA - Master of Arts | in Classical Literature, Universitá degli Studi di Padova

Organizational Legitimacy Observatory -

Global Compact - United Nations -

Academic

Associate Professor, EADA Business School (2024-)

Co-Director, Organizational Legitimacy Observatory (2021-)

Associate Professor (professor Titular), Ramon Llull University - Blanquerna (2016-)

Adjunt Professor, EADA Business School (2009-2016)

Visiting Professor

Visiting Professor, Emerson College Boston (USA) (2017-)

Professional

General Director, Ramon Llull University - Blanquerna (2021-2024)

Vice-dean for corporate relations, Ramon Llull University - Blanquerna (2016-2012)

Director of Strategic Marketing and Communication, EADA (2008-2016)

Executive MBA Marketing Manager, EADA (2007-2008)

Manager Visa / Diners Italia - Sales Training and Coaching Department, Citibank (2004-2007)

Z Series SW Business Consultant, IBM (Dublin, Ireland) (2003-2004)

Southern EMEA Key Account Manager, Symantes (Leiden, Holland) (2001-2003)

Journal Article, Scholarly

Blanco-González, A. , Cachón-Rodríguez, G. , Díez-Martín, F. , MIOTTO, G. (2025). Antecedents and consequences of anxiety: the relevance of perceived legitimacy . : International Journal of Innovation and Sustainable Development.

Díaz-ıglesias, S. , Cachón-rodríguez, G. , MIOTTO, G. (2025). Effect of Social Pressure and Trust on Organizational Legitimacy: A Retailing Sector Perspective. : Journal of Economy Culture and Society.

Hernández-Perlines, F. , Blanco-González, A. , Miotto, G. (2024). Innovation in family businesses: Exploring the influence of entrepreneurial orientation and absorptive capacity on innovative capacity. : Journal of Innovation and Knowledge.

Vila-Boix, L. , Blanco-González, A. , MIOTTO, G. , Hernández-Perlines, F. (2024). The impact of social media advertising on brand legitimacy. : International Entrepreneurship and Management Journal.

Díez-Martín, F. , MIOTTO, G. , Del-Castillo-Feito, C. (2024). The intellectual structure of gender equality research in the business economics literature. : Review of Managerial Science.

Paule-Vianez, J. , Fernández-Portillo, A. , Miotto, G. , Coca-Pérez, J. (2024). Relationship Between State Legitimacy, Economic Policy Uncertainty, and Entrepreneurship: Empirical Evidence From Europe. : American Behavioral Scientist.

Barba Rey, M. , Blanco - González, A. , MIOTTO, G. (2023). Percepción ética de la marca y valor de marca. : aDResearch ESIC International Journal of Communication Research.

Miotto, G. , Blanco-González, A. , Paule-Vianez, J. , Escamilla-Solano, S. (2023). Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid. : Tripodos.

Ferran Vila, S. , Yáñez, C. , Miotto, G. (2023). The implementation of Sustainable Development Goals (SDGs) in Andorran cultural policy. : International Journal of Cultural Policy.

Blanco-González, A. , Díez-Martín, F. , MIOTTO, G. (2023). Achieving Legitimacy Through Gender Equality Policies. : Sage Open.

Ferran-Vila, S. , MIOTTO, G. , Rom-Rodríguez, J. (2022). The SDGs in the EU Cultural Policies: an institutional communication perspective. : Communication & Society.

Díez-Martín, F. , Blanco-González, A. , MIOTTO, G. (2022). The impact of state legitimacy on entrepreneurial activity. : International Entrepreneurship and Management Journal.

Díez-Martín, F. , MIOTTO, G. , Cachón-Rodríguez, G. (2022). Organizational legitimacy perception: Gender and uncertainty as bias for evaluation criteria. : Journal of Business Research.

Blanco-González, A. , Del-Castillo-Feito, C. , Miotto, G. (2021). The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education. : European Journal of Management and Business Economics.

Ferran Vila, S. , MIOTTO, G. , Rodríguez, J. (2021). Cultural Sustainability and the SDGs: Strategies and Priorities in the European Union Countries. : European Journal of Sustainable Development.

Payne, G. , Blanco-González, A. , Miotto, G. , del-Castillo, C. (2021). Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis. : American Behavioral Scientist.

Blanco-González, A. , MIOTTO, G. , Díez-Martín, F. (2021). Politics and Regionality: Does Region of Residence Affect the State’s Legitimacy?. : American Behavioral Scientist.

Blanco-González, A. , MIOTTO, G. , Díez-Martín, F. , Prado-Román, C. (2020). Relationship Between Equality Policies and Moral Legitimacy According to Experts’ Perceptions. : Tripodos.

Miotto, G. , Youn, S. (2020). The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions. : Journal of Consumer Behaviour.

Miotto, G. , Blanco-González, A. , Díez-Martín, F. (2020). Top business schools legitimacy quest through the Sustainable Development Goals. : Heliyon.

Miotto, G. , Del-Castillo-Feito, C. , Blanco-González, A. (2020). Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage. : Journal of Business Research.

MIOTTO, G. , Vilajoana-Alejandre, S. (2019). Gender equality: a tool for legitimacy in the fast fashion industry. : Harvard Deusto Business Research.

MIOTTO, G. , Payne, G. (2019). Branded content: una nueva apuesta para el New York Times. : adComunica.

MIOTTO, G. , Polo López, M. , Rom Rodríguez, J. (2019). Gender Equality and UN Sustainable Development Goals: Priorities and Correlations in the Top Business Schools’ Communication and Legitimation Strategies. : Sustainability.

MIOTTO, G. , Blanco González, A. , Del Castillo Feito, C. (2018). Social Responsibility: A Tool for Legitimation in Spanish Universities’ Strategic Plans. : Tripodos.

Polo-López, M. , MIOTTO, G. , Fondevila-Gascón, J. (2018). My Time: Incidencia de la televisión a la carta en la evolución del prime time en España. : Revista Latina de Comunicación Social.

Conference Proceeding

MIOTTO, G. , Blanco - González, A. (2025). Research Ethics Committees: Advisory or regulatory mission from the perspective of legitimacy. : AEDEM European Academy of Management and Business Economics XXXIX INTERNATIONAL ANNUAL MEETING.

KNOPPEN, D. , MIOTTO, G. (2025). Driving positive impact: inter-organizational relationships as vehicle for change. Rotterdam: IPSERA 2025.

Fondevila-Gascón, J. , MIOTTO, G. , Polo-López, M. , Botey-López, J. (2018). EDUCATION; HBBTV: RESEARCH ABOUT CONTENT INCLUSION IN UNIVERSITY. : IATED.

Fondevila-Gascón, J. , MIOTTO, G. , Polo-López, M. , Mir-Bernal, P. (2018). WHATSAPP AND UNIVERSITY: IMPACTS ON ACADEMIC PERFORMANCE. : IATED.

Fondevila-Gascón, J. , MIOTTO, G. , Rom-Rodríguez, J. , Polo-López, M. (2017). EDUCATION, RESEARCH AND INNOVATION IN SPAIN: JOB PLACEMENT THANKS TO DUAL PROFESSIONAL TRAINING. : IATED.

Fondevila-Gascón, J. , Rom-Rodríguez, J. , MIOTTO, G. , Polo-López, M. , Muñoz-González, M. (2017). DUAL PROFESSIONAL TRAINING: THE CONNECTION BETWEEN STUDENTS AND ENTERPRISE. : IATED.

Chapters in Scholarly Book

Boix, L. , MIOTTO, G. , González, A. (2023). Privacy and Intimacy Concerns in Digital Marketing. : IGI Global.

Blanco-González, A. , Prado-Román, C. , Díez-Martín, F. , MIOTTO, G. (2021). Individual Organizational Legitimacy vs Online Organizational Legitimacy. : Springer International Publishing.

Journal Article, Non-Scholarly

Vilajoana-Alejandre, S. , Rom-Rodríguez, J. , MIOTTO, G. (2019). Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers. : Revista Mediterránea de Comunicación.

MIOTTO, G. (2010). RSC 2.0, el barómetro de la confianza. Barcelona: Capital Humano.

Case Study with Teaching Note

ROMAN COY, D. , MIOTTO, G. (2012). Tiritas Hydro. : .