The Market Assessment Programme - MAP offers corporates and startups the opportunity to collaborate directly with a supervised team of student-consultants to assess business and market opportunities for new ventures.
A team of EADA participants will undertake this collaboration as part of their final master project, addressing the real management challenge as a real team of consultants to demonstrate their ability to apply concepts, tools and skills acquired during their program.
Participants can be from our Master in Management, Master in Pharmaceutical and Biotechnology Management or MBA programmes.
The selected companies and project sponsors that join our program receive at the end of the process a comprehensive and complete Business Plan report, presentation deck and all supporting documents, spreadsheets used to develop the plan.
Who can apply?
Projects can be from a diverse range of organizations and industries and can address the following situations:
- New venture / startup creation
- New business unit creation, spin-out of innovation centre, spin-off of an existing company, new business opportunity assessment, etc.
- Restructuring/revamping of an existing business model for growth, Internationalization of a current business
Requirements to participate:
- Project sponsors are enthusiastic and committed to the process and show a real interest in the outcome. The need of the business plan or marketing plan is key for the sponsor as opposed to just a “nice-to-have” plan.
- Project scope is well defined and meets a high level of ambition and complexity to be considered as suitable for a supervised team of 4-6 EADA participants to tackle. This shall be agreed together with the EADA selection committee.
- Project sponsors (entrepreneurs or employees on behalf of their companies) commitments:
- Appoint at least 1 contact person for the team throughout the process
- Availability for face-to-face (2-3 hours per month in person or online) as well as willing to invest time to answer questions for the team and discuss progress
- Trust the team and are willing to share sensitive information needed for the development of the plan (under NDA if required)
- Are available for the final presentation of results (1 hr presentation) and if required, an interim presentation to check on progress and agree on key decisions.
- Will asses the team’s performance and deliverables from a client perspective
- Companies and project sponsors might be invited to attend joint training sessions with their teams if the stage of development of the project requires it
Timeline and key dates for the 2021-2022 Academic Year
These are the important dates or periods to consider when applying to the program:
- 10th of November 2021 at 0:00 - deadline to submit project
- Weeks of 18th and 29th of November 2021 - interviews and project screening
Selected projects for the MBA:
- 14th of December at 17:00 - Selected project sponsors present to MBA teams
- January 2022 - teams are assigned and projects kickoff
Selected projects for the Master in Management and Master in Pharmaceutical and Biotechnology Management:
- 11th of January 2021 - Selected project sponsors present their challenges
- Mid-end January 2022 - teams are assigned and projects kickoff
June - July 2022: Tribunal of final presentations and deliverables are handed
Additional important information:
- If required projects are provided with a Non Disclosure Confidentiality Agreement (NDA).
- There is no cost to participate in the MAP program. The company is only responsible for expenses that have been explicitly pre-approved in writing by the company such as industry reports, software tools, subscriptions, trade show assistance and travel or any other expenses.
- Project sponsors can be based anywhere in the world as long as they guarantee the dedication commitment
- Once projects start the calendar of meetings is agreed between the company or project sponsor and the assigned team.
About the program
Over the past 12 years the MAP Program has successfully assisted over 100 projects in different development stages from startups to corporates of a variety of industries. The program has become landmark among EADA’s projects and company-student collaborations in the School and has had the sponsorship of local companies and government competitiveness agencies.
Co-founder of Mimetis Biomaterials
""The MAP programme has enabled the founders of Mimetis to connect with people, knowledge and in general a highly favorable environment for the development of new ideas and innovations. The knowledge acquired during the program represents the basis on which Mimetis has grown. Specifically, the programme has helped define / redefine the value proposition, channels, customer segmentation and general market. In addition, the program participants provided knowledge and experience in the finance, investment and optimization of the company for its founders.
Overall, the program opened new perspectives to the company and made the first investment round possible, completed a few months later. In the medium term, today, Mimetis is still using instruments discovered during the MAP program, especially the financial ones."