Master in Digital Business (DMBA ISDI - Leadership EADA)

English
11 Months
January 2022
Full time
0 - 3 years
€29,000
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The Master in Digital Business (DMBA ISDI - Leadership EADA) is a comprehensive programme that provides knowledge, technology certifications, methodologies and professional practice through our network of leading companies in their sector, to succeed professionally in today’s digital world.

Your professional revolution starts today

The Master´s degree that guides your career towards the biggest companies in the digital environment.

The Master in Digital Business (DMBA ISDI - Leadership EADA) program gives you the opportunity to study in two of the most reputed Business Schools in Spain and Europe, EADA (Barcelona), at the forefront of management education for more than 50 years, and ISDI (Madrid), the leading Digital Business School.

The Master in Digital Business (DMBA ISDI - Leadership EADA) is born from a key insight into the talent that today’s businesses need. The speed of innovation and change in digital technology requires managers with a broad and deep understanding of how these technologies can transform existing businesses and create new business models for emerging opportunities.

Master in Digital Business

New approaches to business hand in hand with ever improving technology are changing the way we live our professional and personal lives. Those companies that aim to outperform others in new digital spheres are looking for those professionals with the right blend of hard and soft skills to create great results. What part would you like to play in these new success stories?

Programme taught in English

Dates and timetable

Mode: Face-to-Face
Start: January 2022
Finish:

October 2022

Timetable: Monday - Thursday, 19:00h - 22:00h

Programme taught in English

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We are ready for the future. Today.

Learning that is agile, flexible and personalised.

We were all thrown for a loop last year by the global pandemic, and the higher education sector is no exception. At EADA, we are proud to have welcomed students back on campus in June of 2020 - and we have never looked back, with uninterrupted classes since then. For students who are unable to make it to class, we have adapted our methodology to provide meaningful personal and professional development through a variety of formats. Because the last thing you should be worried about in these times of uncertainty is missing a day of learning.

In an effort to offer full support and flexibility to our incoming class, EADA has integrated the new digital reality into our learning experience, delivering our programmes successfully in three formats: face-to-face, online and hybrid. This allows us to adapt to any challenges that our participants may face before or during the programme.

Whether you choose to study online or on campus, you will find yourself in real-life situations like the ones faced by today’s leading companies. You will get to know your peers through synchronised classes as you participate in the same discussions and share the same experiences – together.

EADA Immersive Learning

Estamos preparados para el futuro

What will I get out of the Master in Digital Business?

Get employed
A tailor-made master’s degree in digital business to improve your employability with the opportunity for work placement in leading companies

Get the know-how companies want
Learn key skills and become an expert in the tools and platforms used by top companies

Get in contact with experts
Gain insights about digital business and technology from top executives and experts in digital business

Get practical skills
Develop practical skills and expertise in the tools and platforms used by top companies to succeed in the new digital economy

Get international experience
Live an international experience in two of the greatest cities in Europe, Barcelona and Madrid

How will I learn during the Master in Digital Business?

This master has been built to equip its participants with the practical skills and the strategic insight to contribute to sustainable strategies that effectively harness digital technologies to execute transformative business plans faster and better than their competitors.

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Plan strategically

There is no vision without strategy

Design the strategy for the digitalisation of a real company through agile methodologies. From day one, your learning will be 100% hands-on, including the backbone project, your opportunity to apply your new skills and knowledge to digitally transform a leading company.

 

Analyzing Market Analyzing Market and company context

value proposition Defining the value proposition

Designing Designing a product/service

go-to-market strategy Defining the go-to-market strategy

Marketing action plan Building a Marketing action plan

KPI’s, metrics & dashboards Monitoring:KPI’s, metrics & dashboards

Execute effectively

Life is too short for poor execution

Launch an e-commerce business to market with real invoicing and investment through the E-commerce Challenge. You receive a tax number and marketing budget so that you can see --and learn from-- your plan in action. The specialised know-how you gain in the Challenge signals to companies that you can create, design and execute a project, from start to finish, and that puts you way ahead of the game.

logo-balsamiq.pngPrototyping with Balsamiq

logo-shopify.pngE-commerce platform with Shopify

AliexpressSystem configuration with Aliexpress

Google Ads.pngSearch advertising with Google Ads platform

Facebook.pngSocial media ads with Facebook Ads platform

logo-google-analytics-data-studioData-driven management with Google Analytics and Data Studio

Prepare proactively

Develop the expertise that companies want

Become an expert in the tools and platforms used by today’s leading companies. A digital mindset can only get you so far; your experience with the hottest technical tools is crucial to your success.

Certifications

logo-google.pngGoogle Analytics Individual Qualification
the leading tools for measuring advertising ROI and tracking social networking sites and applications

logo-salesforce.pngSalesforce Administrator Certification
the world’s leading CRM solution

logo-aws.pngAWS Cloud Practitioner
the most comprehensive and broadly adopted cloud platform

Work successfully

Take your pick of offers

Hit the ground running with access to professional resources at EADA Business School and ISDI. Compliment your master’s with an internship during or after your studies. We are committed to connecting companies with qualified digital experts from our programme.

Companies recruiting at EADA Business School

amazon
hp
kpmg
sap

Companies recruiting at ISDI

accenture
melia
affinity
l'oreal
vodafone

The Master in Digital Business (DMBA ISDI - Leadership EADA) is a comprehensive programme that provides knowledge, technology certifications, methodologies and professional practice through our network of leading companies in their sector, to succeed professionally in today’s digital world.

Tuition
€29,000
Format
English
Type
Languages
Start
January 2022
Experience
Duration
11 Months