English
11 Months
October, 2022
Full time
0 - 3 years
€29,000
The Master in Digital Business (DMBA ISDI - Leadership EADA) is a comprehensive programme that provides knowledge, technology certifications, methodologies and professional practice through our network of leading companies in their sector, to succeed professionally in today’s digital world.
Your professional revolution starts today
The Master´s degree that guides your career towards the biggest companies in the digital environment.
The Master in Digital Business (DMBA ISDI - Leadership EADA) program gives you the opportunity to study in two of the most reputed Business Schools in Spain and Europe, EADA (Barcelona), at the forefront of management education for more than 50 years, and ISDI (Madrid), the leading Digital Business School.
The Master in Digital Business (DMBA ISDI - Leadership EADA) is born from a key insight into the talent that today’s businesses need. The speed of innovation and change in digital technology requires managers with a broad and deep understanding of how these technologies can transform existing businesses and create new business models for emerging opportunities.
New approaches to business hand in hand with ever improving technology are changing the way we live our professional and personal lives. Those companies that aim to outperform others in new digital spheres are looking for those professionals with the right blend of hard and soft skills to create great results. What part would you like to play in these new success stories?
Programme taught in English
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Programme taught in English
Dates and timetable
| Mode: | Face-to-Face |
|---|---|
| Start: | October 2022 |
| Finish: |
July 2023 |
| Timetable: | Monday - Thursday, 19:00h - 22:00h |
We are ready for the future. Today.
Learning that is agile, flexible and personalised.
We were all thrown for a loop last year by the global pandemic, and the higher education sector is no exception. At EADA, we are proud to have welcomed students back on campus in June of 2020 - and we have never looked back, with uninterrupted classes since then. For students who are unable to make it to class, we have adapted our methodology to provide meaningful personal and professional development through a variety of formats. Because the last thing you should be worried about in these times of uncertainty is missing a day of learning.
In an effort to offer full support and flexibility to our incoming class, EADA has integrated the new digital reality into our learning experience, delivering our programmes successfully in three formats: face-to-face, online and hybrid. This allows us to adapt to any challenges that our participants may face before or during the programme.
Whether you choose to study online or on campus, you will find yourself in real-life situations like the ones faced by today’s leading companies. You will get to know your peers through synchronised classes as you participate in the same discussions and share the same experiences – together.
What will I get out of the Master in Digital Business?
Get employed
A tailor-made master’s degree in digital business to improve your employability with the opportunity for work placement in leading companies
Get the know-how companies want
Learn key skills and become an expert in the tools and platforms used by top companies
Get in contact with experts
Gain insights about digital business and technology from top executives and experts in digital business
Get practical skills
Develop practical skills and expertise in the tools and platforms used by top companies to succeed in the new digital economy
Get international experience
Live an international experience in two of the greatest cities in Europe, Barcelona and Madrid
How will I learn during the Master in Digital Business?
This master has been built to equip its participants with the practical skills and the strategic insight to contribute to sustainable strategies that effectively harness digital technologies to execute transformative business plans faster and better than their competitors.
Plan strategically
There is no vision without strategy
Design the strategy for the digitalisation of a real company through agile methodologies. From day one, your learning will be 100% hands-on, including the backbone project, your opportunity to apply your new skills and knowledge to digitally transform a leading company.
Analyzing Market and company context
Defining the value proposition
Designing a product/service
Defining the go-to-market strategy
Building a Marketing action plan
Monitoring:KPI’s, metrics & dashboards
Execute effectively
Life is too short for poor execution
Launch an e-commerce business to market with real invoicing and investment through the E-commerce Challenge. You receive a tax number and marketing budget so that you can see --and learn from-- your plan in action. The specialised know-how you gain in the Challenge signals to companies that you can create, design and execute a project, from start to finish, and that puts you way ahead of the game.
Prototyping with Balsamiq
E-commerce platform with Shopify
System configuration with Aliexpress
Search advertising with Google Ads platform
Social media ads with Facebook Ads platform
Data-driven management with Google Analytics and Data Studio
Prepare proactively
Develop the expertise that companies want
Become an expert in the tools and platforms used by today’s leading companies. A digital mindset can only get you so far; your experience with the hottest technical tools is crucial to your success.
Certifications
Google Analytics Individual Qualification
the leading tools for measuring advertising ROI and tracking social networking sites and applications
Salesforce Administrator Certification
the world’s leading CRM solution
AWS Cloud Practitioner
the most comprehensive and broadly adopted cloud platform
Work successfully
Take your pick of offers
Hit the ground running with access to professional resources at EADA Business School and ISDI. Compliment your master’s with an internship during or after your studies. We are committed to connecting companies with qualified digital experts from our programme.
Companies recruiting at EADA Business School
Companies recruiting at ISDI
The Master in Digital Business (DMBA ISDI - Leadership EADA) is a comprehensive programme that provides knowledge, technology certifications, methodologies and professional practice through our network of leading companies in their sector, to succeed professionally in today’s digital world.
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English
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