EADA takes part in the second Barcelona MBA Day
Now in its second year, Barcelona MBA Day has welcomed back participants from the MBA programmes at EADA, IESE and ESADE, which are the top three accredited business schools in Barcelona for MBAs. The event is organised by Barcelona Global and aims to highlight Barcelona’s competitive position from the perspective of business, culture and technological innovation as well as attract and retain the international MBA participants who consider working for Barcelona-based companies once they finish their studies.
This year, MBA Day was attended by over 600 students from the three business schools. They came from 55 different countries and had an average age of 29. The day began with visits to two places of reference: el Cercle del Liceu, which is a building of unique artistic heritage with more than a thousand members. Its elegant rooms, conference hall and library are housed within an emblematic building of the city, which it shares with the Gran Teatre del Liceu. They followed this with a visit to the NTT Data company Everis which provides consulting and outsourcing services to the banking, public, industrial, health, telecom and media sectors. Representatives from Everis talked to EADA participants about job opportunities and the types of profiles they recruit at the company.
The MBA participants also experienced firsthand some of the innovations from two technology multinationals. One group visited the headquarters of Epson Ibérica in Sant Cugat del Vallès (Barcelona), where they saw products ranging from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensors and industrial robots. Participants had the opportunity to see the effects of the LightScene EV-105 projector in a shop environment as it adds movement and light to create attractive images. Another group went to the Museo Grífols, where they learnt about the history of the Grífols family. What began as an analysis laboratory later turned into a small blood bank. Today it has become a global company with a direct presence in 30 countries and distributors in almost 100 states.
The day ended with visits to two more places of reference: one of them was el Parc de Recerca Biomèdica de Barcelona. This large European scientific research park generates advanced knowledge which is used to decipher the genetic and molecular basis of life as well as find solutions for emerging healthcare issues. Their final visit was to the cultural symbol that is the Sant Pau modernist hospital. This largest Art Nouveau complex was designed by Lluís Domènech i Montaner in the early 1900’s, who conceived it as a garden-city for nursing the sick. The MBA participants were given a tour of its history which has always been linked to charitable causes as well as social and healthcare advances.