Marketing, Operations and Supply

Nuno Lopes

Nuno Lopes


Nuno J. Lopes holds a PhD in Marketing from IESE and an MBA from ESADE. He was visiting NOVA SBE (Portugal) during 2022. Along the years, Nuno has been investigating how two consumers choose jointly and how this affects their decision strategies¸ emotions experienced, and the type of products dyads typically select. His research was published at the Review of Managerial Science and presented at the most prestigious marketing conferences around the world. Before joining the academia, Nuno worked several years in sales, consulting, marketing, and retail in leading multinationals such as Diageo, Accenture, Deloitte, and Aldi.

Journal Article, Scholarly

Etayo, C. , LOPES, N. , Nichols, E. (2023). What affects perceived quality? An examination of television fiction series. : Profesional De La información/Information Professional.

Watson-Manheim, M. , Sliard, A. , LOPES, N. (2023). The Influence of Text-Based Technology-Mediated Communication on the Connection Quality of Workplace Relationships: The Mediating Role of Emotional Labor. : Review of Managerial Science.