Juan Carlos Serra Bosch
Programme Manager
Juan Carlos is a pharmacist and holds a Master in Marketing and a Master in High Performance Management, both by EADA. CEO of Market in red and Market in green. He has been Product Manager, International Product Manager, Image and Communication Manager and Marketing Coordinator at Zambon. He has been President of the Marketing Club of Barcelona, of the Barcelona European Marketing Institute (BEMI), of the Top Ten Marketing Leaders Awards and Executive President of the Barcelona International Marketing Meeting (BIMM). Director of the Master in Management of the Pharmacy Office of the COFB. Creator of Farmaretail, Go Access Club, Circle of Pharmacy. Director and editor of books such as: “Everything you need to know about Pharmaceutical Marketing” (2010), “Everything you need to know about Pharmacy Management-Marketing” (2015), “Everything you need to know about Pharmacy Management -Leading people ”(2016),“ Everything you need to know about Veterinary Clinic Management ”(2018) and“ Everything you need to know about Market Access and RRII ”(2019).
Other (e.g. Graduate in Psychology, Engineering...) | Diploma in Marketing, EADA
Other (e.g. Graduate in Psychology, Engineering...) | Bachelor in Pharmacy, Universidad de Barcelona
Club de Marketing de Barcelona -
Comité Marketing Farmacéutico del Club de Marketing de Barcelona -
Confederación Española Directivos Empresa - CEDE
Premios Líderes de Marketing y Profesional del Año -
Barcelona International Marketing Meeting - BIMM
Academic
Programme Manager, Colegio de Farmacéuticos de Barcelona (2004-)
Programme Manager, EADA (2003-)
Lecturer, idEC (Universitat Pompeu Fabra) (1999-2008)
Lecturer, Colegio de Farmacéuticos de Barcelona (2000-2004)
Lecturer in Marketing, Universidad de Barcelona (2001-2001)
Professional
CEO, Market in red (2002-)
Manager, Hipersalud (2000-2002)
Product Manager/Product Manager Internacional/Image and Communication Manager/Marketing Coordinator, Laboratorio Zambon (1989-2000)
, Laboratorio SEMAR (-1988)
Pharmacy Service, Hospital del Mar (-1986)
Book, Non-Scholarly
SERRA BOSCH, J. (2010). Todo lo que debe saber sobre Marketing farmacéutico : la visión de más de 40 expertos del sector. Barcelona: Profit Editorial.
SERRA BOSCH, J. (2009). El medicamento y la industria farmacéutica. : .
Chapters in Non-Scholarly Book
SERRA BOSCH, J. (2003). Marketing farmacéutico. Barcelona: Gestión 2000.