Juan Carlos Serra Bosch
Juan Carlos Serra holds a diploma in Marketing and a Master’s degree in High-Performance Management from EADA, a qualification from the Business Angels & Family Office Academy at IESE, and a degree in Pharmacy from the Universitat de Barcelona (UB). He is the Director of the Master’s in Pharmacy Management at COFB and coordinator of the Gestión Ágora programs, as well as a director and book editor. He is currently the CEO of Market in Red and Market in Green. He serves as Director of the Master’s in Pharmaceutical Marketing and Co-director of the Market Access Program; he is also the former Co-director of the Healthcare Government Affairs Program and former Director of the Master’s in Corporate and Institutional Communication at EADA. Juan Carlos serves on boards of directors and is a business angel. Previously, he held roles at Zambon, including Product Manager, International Product Manager, Head of Image and Communication, and Marketing Coordinator. He has also served as President of the Barcelona Marketing Club, the Barcelona European Marketing Institute Foundation, and the Top Ten Marketing Leaders Awards, as well as Executive President of BIMM.
Intereses de investigación
Formación académica
Other (e.g. Graduate in Psychology, Engineering...) | Diploma in Marketing, EADA
Other (e.g. Graduate in Psychology, Engineering...) | Bachelor in Pharmacy, Universidad de Barcelona
Asociaciones Profesionales y Académicas
Club de Marketing de Barcelona -
Comité Marketing Farmacéutico del Club de Marketing de Barcelona -
Confederación Española Directivos Empresa - CEDE
Premios Líderes de Marketing y Profesional del Año -
Barcelona International Marketing Meeting - BIMM
Experiencia académica y profesional
Academic
Programme Manager, Colegio de Farmacéuticos de Barcelona (2004-)
Programme Manager, EADA (2003-)
Lecturer, idEC (Universitat Pompeu Fabra) (1999-2008)
Lecturer, Colegio de Farmacéuticos de Barcelona (2000-2004)
Lecturer in Marketing, Universidad de Barcelona (2001-2001)
Professional
CEO, Market in red (2002-)
Manager, Hipersalud (2000-2002)
Product Manager/Product Manager Internacional/Image and Communication Manager/Marketing Coordinator, Laboratorio Zambon (1989-2000)
, Laboratorio SEMAR (-1988)
Pharmacy Service, Hospital del Mar (-1986)
Consultoría
Aportaciones intelectuales
Book, Non-Scholarly
SERRA BOSCH, J. (2010). Todo lo que debe saber sobre Marketing farmacéutico : la visión de más de 40 expertos del sector. Barcelona: Profit Editorial.
SERRA BOSCH, J. (2009). El medicamento y la industria farmacéutica. : .
Chapters in Non-Scholarly Book
SERRA BOSCH, J. (2003). Marketing farmacéutico. Barcelona: Gestión 2000.
