EADA’s Master in Marketing is designed to give you the key skills and knowledge to boost your international career in Marketing management at a time when digital technology is driving continuous change in the profession.
The Master in Marketing is built around 5 pillars that immerse you in the modern practice of Marketing Management.
- Business Growth. Gain a solid base for understanding the role of Marketing in developing any business – so you will be adding tangible value from day one of your next job.
- Marketing Strategy for a Digital World. Marketing is faster, more experimental, more technical and more responsive than ever - get at the heart of how to design marketing strategies that drive growth, now and in the future.
- Marketing Practice in a Connected World. Learn the Marketing tools for your immediate career goals – you will immerse yourself in the latest professional practice of areas such as Brand Management, Analytics & Insight-Driven Marketing, Multichannel Communication & Sales.
- Leadership programme. Bring out the leader in you and learn how to get the most from yourself and from others in the exclusive personal development programme at EADA’s Residential Training Campus.
- Going Beyond. Make the most of your EADA experience and complete your profile by joining optional extracurricular activities which will broaden your experience and opportunities: Coding Academy (Le Wagon), Entrepreneurship and Consulting Clubs.
- Course: Master in Marketing
- Mode: In-person
- Location: Barcelona, Spain
- Language: English
- Required experience: 0 - 3 years
- Dedication: Full time
- Timetable: Monday to Friday , mornings
- Start date: 6 Oct. 2025
- Duration: 9 months
Why EADA?
01
Latest Professional Practice
For real exposure to the latest professional practice, there is nothing like joining leading marketing professionals and discussing the challenges they face. Programme faculty includes active marketing professionals and alumni now working at companies such as Saatchi & Saatchi, Amazon, Airbnb, Facebook or Google. To make this experience even broader, each year we visit a European marketing hub with particular points of interest. Past trips have included the Festival of Marketing in London (2016) and Amsterdam to visit Nike's European HQ, Danone and the Growth Tribe (2017).
02
Corporate Connections
In the Master in Marketing, principal professors are joined by guest professionals throughout the year to provide insight into their challenges and how the concepts and tools you use in your studies are being applied in companies today. Participants also work on real marketing challenges for companies during their Edge Tracks and for their final marketing plan projects.
03
International Exposure
In addition to the International trip, after finishing the programme you have the opportunity to enhance your international vision and broaden your network by spending a trimester at one of more than 30 top-ranked partner schools around the world in Africa, Asia, Europe, Latin America and the U.S.
Want to know more?
Contact us and we will provide you with all the information about the programme and its next edition.
Study and live in Barcelona: EADA makes it easy for you
Studying at EADA Business School Barcelona is a complete experience. It means living a transformative journey in a city that inspires, connects and opens doors. With two campuses in the heart of Barcelona, EADA students have the opportunity to combine an excellent education with the rich cultural and social life of the capital of Catalonia.
Barcelona is a cultural reference point and also a key business and educational hub in Southern Europe. The metropolis is home to one of the most dynamic economies in the old continent, as it is the headquarters of multinationals, startups and accelerators in leading sectors such as technology, finance and sustainability. More than 25,000 international students choose Barcelona as a global business education city, recognized by the world’s top rankings such as QS Best Student Cities thanks to factors such as its multiculturalism, infrastructure and Mediterranean climate, and remains in the top 10 of the world’s best cities for the World’s Best Cities 2025.
The cost of living is competitive compared to other leading European cities, as the city has accommodation options to suit different budgets and needs, especially in terms of shared residences such as those offered by Livensa Living, a company with which EADA has an agreement.
Monthly average price of Livensa Residence cost
*25-26 academic year. Example of a monthly price minimum 10 months for a ind+twins room
#27
best business schools in Europe European Business School Rankings Financial Times 2024#15
in Western Europe Best Marketing Masters - Western Europe Eduniversal 2024#2
in Spain Best Marketing Masters - Western Europe Eduniversal 2024#4
Level (Transforming school) Positive Impact Rating For Business Schools The Positive Impact Rating Association 2024Your campuses Your home away from home.
At EADA, we believe that diversity is the spice of life, and we are committed to providing a rich and varied experience for our students. Our unique multi-campus methodology guarantees that your master's will be a once-in-a-lifetime experience.
EADA-Barcelona City Centre Campus - Professional know-how
Practical, hands-on classes with experienced professionals to develop the strategic vision and problem-solving skills to excel
EADA-Residential Training Campus - Leadership development
Role plays, outdoor training and business simulations to make you an expert in building relationships and inspiring teams
EADA partner schools around the world - a Global mindset
A trimester or a whole year at one of our prestigious partner schools to hone your skills and fine tune your cultural agility
Programme structure
From the very first day, you dive deep into the world of finance. You develop the critical thinking skills to analyse and perform well in even the most demanding business situations. Expert faculty and carefully selected case studies mean that you leave with a firm grasp of latest professional practice and the strategy to apply it effectively.
Business growth
- Global Compass: Geoeconomics & Geopolitics
- Financial Accounting
- Strategic Management
- Digital Business & Business Model
- Operations & Supply Chain Management
- Sustainability Week
Marketing strategy for a digital world
- Strategic Marketing- Creating Value
- Market Research & Testing
- Customer Behaviour & Customer Journeys
- Brand Management & Communication Strategy
- Channel Strategy
Marketing practice in a connected world
- Metrics, Marketing Analytics & Forecasting
- Pricing
- Customer Relationship Management
- FMCG Sales & Trade Marketing
Edge Track Specialisations
Edge Track 1- Data & insight - driven marketing:
- Finding & Using Insights from Data
- Big Data & Predictive Analytics
- Building Predictive Models & Machine Learning
Edge track 2 - Sustainable marketing:
- Consumer Ethics
- The Impact of Climate Change
- Socially Responsible Products
- Unlock Change in Consumer Behaviour
Going beyond
- International Business Immersion Week (company visits abroad or in Barcelona)
- Microsoft Excel Skills for Analysis & Decisions (elective)
- Prototyping, Web & App Development (optional)
- Exchange programme- One-term exchange with + 30 partner schools around the world. Double degree options.
Leadership development programme
Personal Development Programme at the Residential Training Campus (4 modules):
- Leading Oneself
- Leading in Teams
- Leading across the Organization
- Leading Oneself in Society
Personal Branding & Skills to Succeed
Would you like to know more about the programme?
Download our brochure for further details.
Degrees
- Upon successful completion of the entire programme, in accordance with the academic requirements specified, you will be awarded the Diploma in International Master in Marketing issued by EADA Business School.
- You will also be awarded, provided that you fulfill the corresponding academic requirements, the Diploma in Máster Universitario en Gestión Empresarial Especialidad en Marketing" (Master in Business Management specialisation in Marketing) issued by Universidad de Vic-Universidad Central de Catalunya.
Your International Business Immersion Week Connections that make the difference.
The classroom is not where learning ends, but rather where it begins. With this in mind, we bring you out of the classroom to meet with professionals from diverse fields to get their take on key challenges in business today.
In a typical year, EADA offers the International Business Immersion Week to all International Masters participants in a variety of cities, including international destinations. Cities are selected in each case for their special mix of innovative business sectors, diversity and cultural significance. The itinerary is organised around a series of company visits, workshops, cultural events and connections to EADA alumni. Last year's participants chose from Barcelona, Berlin and Milan.
Your Innovation Challenge
Experience disruptive innovation.
During the Innovation Challenge, you compete with other Marketing participants to produce disruptive business ideas. Together with your team, you hear from experts in innovation, and you are challenged to focus on the importance of problems - not solutions - during brainstorming sessions. Teams are coached by alumni to pitch their ideas to a panel.
Tu proyecto final: Aprender haciendo.
El proyecto final es una oportunidad para poner en práctica lo aprendido durante el año, integrando teoría y práctica para solucionar problemas de gestión de la vida real – desde una evaluación detallada de la última gran fusión corporativa, hasta un análisis comparativo de las instituciones de microfinanzas.
Companies analysed in projects include
AB InBev
Air Berlin
Alibaba
Amazon
Apple, Inc.
Bayer
Coca-Cola
Ecopetrol
Ferrari
General Motors
Harley-Davidson
Manchester United
Netflix
Pfizer Allergan
Samsung
Swatch Group
Symrise
Tesla
Toyota
Volkswagen
Walmart
Whole Foods
Ready to start your application process?
Request more information and we'll guide you every step of the way.
Curious about EADA? Get Insider Insights from EADA’s International Master's Students!
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