Marketing Management for a Digital World

EADA’s Master in Marketing is designed to give you the key skills and knowledge to boost your international career in Marketing management at a time when digital technology is driving continuous change in the profession.

The Master in Marketing is built around 5 pillars that immerse you in the modern practice of Marketing Management.

Business Growth. Gain a solid base for understanding the role of Marketing in developing any business – so you will be adding tangible value from day one of your next job.
Marketing Strategy for a Digital World. Marketing is faster, more experimental, more technical and more responsive than ever - get at the heart of how to design marketing strategies that drive growth, now and in the future.
Marketing Practice in a Connected World. Learn the Marketing tools for your immediate career goals – you will immerse yourself in the latest professional practice of areas such as Brand Management, Analytics & Insight-Driven Marketing, Multichannel Communication & Sales.
Leadership programme. Bring out the leader in you and learn how to get the most from yourself and from others in the exclusive personal development programme at EADA’s Residential Training Campus.
Going Beyond. Make the most of your EADA experience and complete your profile by joining optional extracurricular activities which will broaden your experience and opportunities: Coding Academy (Le Wagon), Entrepreneurship and Consulting Clubs.

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Dates and timetable

Where	Face-to-face in Barcelona, Spain or live online
Fall intake	October - June
Timetable	Monday - Friday full time (schedule subject to change)

APPLY NOW: Rolling admissions

Remaining places are filled on a first-come, first-served basis with weekly Admissions Committee meetings

We are ready for the future. Today.

Learning that is agile, flexible and personalised.

We were all thrown for a loop last year by the global pandemic, and the higher education sector is no exception. At EADA, we are proud to have welcomed students back on campus in June of 2020 - and we have never looked back, with uninterrupted classes since then. For students who are unable to make it to class, we have adapted our methodology to provide meaningful personal and professional development through a variety of formats. Because the last thing you should be worried about in these times of uncertainty is missing a day of learning.

In an effort to offer full support and flexibility to our incoming class, EADA has integrated the new digital reality into our learning experience, delivering our programmes successfully in three formats: face-to-face, online and hybrid. This allows us to adapt to any challenges that our participants may face before or during the programme.

Whether you choose to study online or on campus, you will find yourself in real-life situations like the ones faced by today’s leading companies. You will get to know your peers through synchronised classes as you participate in the same discussions and share the same experiences – together.

EADA Immersive Learning

Highlights

Latest Professional Practice

For real exposure to the latest professional practice, there is nothing like joining leading marketing professionals and discussing the challenges they face. Programme faculty includes active marketing professionals and alumni now working at companies such as Saatchi & Saatchi, Amazon, Airbnb, Facebook or Google. To make this experience even broader, each year we visit a European marketing hub with particular points of interest. Past trips have included the Festival of Marketing in London (2016) and Amsterdam to visit Nike's European HQ, Danone and the Growth Tribe (2017).

Corporate Connections

In the Master in Marketing, principal professors are joined by guest professionals throughout the year to provide insight into their challenges and how the concepts and tools you use in your studies are being applied in companies today. Participants also work on real marketing challenges for companies during their Edge Tracks and for their final marketing plan projects.

International Exposure

In addition to the International trip, after finishing the programme you have the opportunity to enhance your international vision and broaden your network by spending a trimester at one of more than 30 top-ranked partner schools around the world in Africa, Asia, Europe, Latin America and the U.S.

Rankings, accreditations & partnerships

EADA International Masters

employed after 3 months

in the world for quality of Marketing teaching

EUROPEAN BUSINESS SCHOOL RANKING

in Europe

Accreditations

EADA is among the 29 Transforming Schools
(level 4)

Best Business Schools
FOR The World Rating

FROM BEING THE BEST IN THE WORLD TO BEING THE BEST FOR THE WORLD

The Positive Impact Rating measures how business schools contribute to solving societal challenges by energising the school and its culture, by educating responsible leaders and by being a role model institution.

Partnerships

Message from the director Marcella Van Doorn

Completing the Master in Marketing at EADA is not simply about furthering your education. You will have the opportunity for personal and professional transformation.

Participating actively in challenging and practical classes, you will learn the fundamentals of a rigorous approach to Marketing. Working in a small and highly diverse class will force you to question your assumptions and develop new ways of approaching team challenges. Interacting with visiting alumni and attending the Festival of Marketing, you will immerse yourself in the latest professional practice. At EADA’s unique residential training campus, you will develop the skills and personal confidence to grow by challenging yourself.

Programme structure

The Master in Marketing (60 ECTS) has been designed on the basis of research with Chief Marketing Officers, Head Recruiters and alumni of previous editions of the programme. This ensures that you will quickly be able to apply your new skills in the workplace after graduation.

The Master in Marketing is structured in content areas that are designed to achieve specific learning results. Core marketing disciplines and leadership skills are reinforced with specific skills for improving your performance in the main areas of marketing.

Orientation module

Pre-course: Financial, Statistics, and Careers

Case Study Methodology

BUSINESS GROWTH

Global Compass: Geoeconomics & Geopolitics
Financial Accounting
Strategic Management
Digital Business & Business Model
Operations & Supply Chain Management
Sustainability Week

LEADERSHIP DEVELOPMENT PROGRAMME

Personal Development Programme at the Residential Training Campus (4 modules):

Leading Oneself
Leading in Teams
Leading across the Organization
Leading Oneself in Society

Personal Branding & Skills to Succeed

MARKETING STRATEGY FOR A DIGITAL WORLD

Strategic Marketing- Creating Value
Market Research & Testing
Customer Behaviour & Customer Journeys
Brand Management & Communication Strategy
Channel Strategy

MARKETING PRACTICE IN A CONNECTED WORLD

Metrics, Marketing Analytics & Forecasting
Pricing
Customer Relationship Management
FMCG Sales & Trade Marketing

EDGE TRACK SPECIALISATIONS

Edge Track 1: Data & Insight-driven Marketing

Finding & Using Insights from Data
Big Data & Predictive Analytics
Building Predictive Models & Machine Learning

Edge Track 2: Multichannel & Omnichannel Marketing

Content Marketing for B2B: Generating Leads & Converting Sales
Brand Building in the Digital Age: Personalization at Scale
Cases in Multichannel & Omnichannel Marketing

GOING BEYOND

Company Connection Week (company visits abroad or in Barcelona)
Microsoft Excel Skills for Analysis & Decisions (elective)
Prototyping, Web & App Development (optional)
Exchange programme- One-term exchange with + 30 partner schools around the world. Double degree options.

Company visits, conferences & alumni presentations / Company Connection Week / Sustainability Week / Final Project

EADA reserves the right to make changes to the schedule and the topics offered during the programme.

Participants who successfully complete the programme will receive the degree "International Master in Marketing" from EADA Business School. Participants with an undergraduate degree that is officially recognised in the European Higher Education Area (EHEA) or equivalent are also eligible for the university degree "Máster Universitario en Gestión Empresarial Especialidad en Marketing" (Master in Business Management specialisation in Marketing) worth 60 ECTS from the Universidad de Vic-Universidad Central de Catalunya.

Company Connection Week

In a typical year, EADA offers the Company Connection Week in a variety of cities, including international destinations. Cities are selected in each case for their special mix of innovative business sectors, diversity and cultural significance. The itinerary is organised around a series of company visits, workshops, cultural events and connections to EADA alumni.

Alumni presentations

Alumni join the programme as visiting speakers and professors to share their experience and expertise. They provide insight from leading international companies (such as L’Oreal, Facebook, Mondeléz and Vodafone) and from their own entrepreneurial ventures (such as Vivi Kola and ViCafé).

International Week

During the International Week, you choose from a menu of electives focusing on sustainability and Socially Responsible Management (CSM). All electives are taught by visiting professors and senior managers with outstanding experience.

Final Project: develop a marketing plan with real impact

The final project allows participants to apply the knowledge gained during the programme to real-life management problems and solutions by developing their own marketing plan. Students learn how to evaluate the profitability, control and set up the marketing plan and meet regularly with tutors for advice and guidance.

Lavra Cilensek, Brand Specialist at Amazon

“Taking the International Master in Marketing at EADA was a great decision for many reasons. Firstly, being surrounded by an extremely diverse group of people who made me grow personally and professionally where I learnt different perspectives every day. We were guided and taught by some of the best professionals in the field, coming from different industries and successful companies. Additionally, the environment of young, innovation-driven and the fun city of Barcelona– you have a great recipe for personal and professional development! “

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The face of EADA

Get a peek at what it's like to be a student at EADA with photos of on and off-campus events, current students and alumni and international business trips.