Master in Marketing

10 Months
Full time
0 - 3 years

EADA’s Master in Marketing is designed to boost your professional opportunities for an international career in Marketing and Sales. You will develop solid fundamentals of Marketing and Commercial strategy and you will experience an intensive immersion in the latest professional practice in areas such as Digital Marketing, Content Marketing and Marketing Analytics. Your leadership potential will be enhanced by EADA’s market-leading personal development programme which develops your skills for communication, negotiation, teamwork and leadership.

The Master in Marketing attracts students and young professionals with a diverse background in terms of culture, academic background and experience wishing to accelerate their early career in marketing. In the final part of the programme you will be able to choose a short specialization track in a high-growth field of marketing: Multichannel Communication & Sales or Marketing Analytics (Insight-Driven Marketing).

Core business and marketing subjects are delivered at our main campus in the centre of Barcelona, while the professional development programme is undertaken over several modules at the Collbató Residential Training Campus. Common to both is EADA’s focus on learning by doing, immediate practical application and corporate connections.

Dates and timetable

Start: 27 September 2018
Finish: 30 June 2019
Timetable: Monday - Friday, 9.30h - 13.30h

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Latest Professional Practice

For real exposure to the latest professional practice, there is nothing like joining marketing professionals as they explore and debate the challenges they face. Participants in the Master in Marketing visit The Festival of Marketing in London. Programme faculty includes active marketing professionals and alumni now working at companies such as Facebook and Google.


Corporate Connections

In the Master in Marketing, principal professors are joined by guest professionals throughout the year to provide insight into their challenges and how the concepts and tools you use in your studies are being applied in companies today. Participants also work on real marketing challenges for companies during their Edge Tracks and for their final marketing plan projects.


International Exposure

In addition to the International Trip to London, after finishing the programme you have the opportunity to enhance your international vision and broaden your network by spending a trimester at one of more than 30 top-ranked partner schools around the world in Africa, Asia, Europe, Latin America and the U.S.

Rankings, accreditations & partnerships

EADA International Masters
in the world (3-year average)
in the world for quality of Marketing teaching
in Europe


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Message from the director Anthony Poole

Completing the Master in Marketing at EADA is not simply about furthering your education. You will have the opportunity for personal and professional transformation.

Participating actively in challenging and practical classes, you will learn the fundamentals of a rigorous approach to Marketing. Working in a small and highly diverse class will force you to question your assumptions and develop new ways of approaching team challenges. Interacting with visiting alumni and attending the Festival of Marketing, you will immerse yourself in the latest professional practice. At EADA’s unique residential training campus, you will develop the skills and personal confidence to grow by challenging yourself.


Check our complete agenda to see all upcoming events.

Programme structure

The Master in Marketing (60 ECTS) has been designed on the basis of research with Chief Marketing Officers, Head Recruiters and alumni of previous editions of the programme. This ensures that you will quickly be able to apply your new skills in the workplace after graduation.

The Master in Marketing is structured in content areas that are designed to achieve specific learning results. Core marketing disciplines and leadership skills are reinforced with specific skills for improving your performance in the main areas of marketing.


Sept. - Dec.

Barcelona City Centre Campus

Orientation module

  • Precourse: financial statements, statistics, and economics
  • Case Method
  • Beginner Spanish course (optional)


Business Fundamentals

  • Financial Accounting
  • Strategic Management
  • Excel Skills for Analysis and Decisions
  • Analysis of the Economic Environment
  • Advanced Analytics with Excel


Marketing Strategy

  • Analytical Marketing
  • Market Research & Consumer Behaviour (I & II)
  • Strategic Marketing


Collbató Residential Training Campus

  • Self-leadership Foundations
  • Leading Individuals & Teams I



Jan. - Mar.

Barcelona City Centre Campus

Marketing Strategy (cont.)

  • Brand Management
  • Competitive Marketing Simulation


Marketing Disciplines

  • Channel Strategy & Supply Chain
  • Product Management
  • Data Visualization & Dashboards
  • Communication Strategy
  • Pricing
  • Digital Marketing
  • Sales Management & Trade Marketing
  • CRM


Collbató Residential Training Campus

  • Leading Individuals & Teams II
  • Leading Change


Apr. - Jun.

Barcelona City Centre Campus

You choose to follow one of two tracks designed to give you an edge in a specific field of Marketing practice with high employment growth.

Edge Track 1: Insight-Driven Marketing

  • Big Data for Insight-Driven Marketing
  • The Art of Marketing Models
  • Predictive Analytics for Superior Results


Edge Track 2: Multichannel Communication & Sales

  • Customer Journeys & Lead Management
  • Content Creation & Management
  • Mobile Marketing


Consolidation module

  • Customer Experience & Marketing Accountability


Sept. - Dec.

Exchange programme (optional)

One-term exchange with + 30 partner schools around the world. Double degree option from: Aston Business School (U.K.), EDHEC (France), EBS (Germany) and HHL (Germany).


Students applying to take part in the exchange programme must complete the admission process (in some cases including GMAT, TOEFL, etc.) with the participating school.

Company visits, conferences & alumni presentations / Trip to Festival of Marketing in London / International Week / Negotiation Week /  Final Project


EADA reserves the right to make changes to the schedule and the topics offered during the programme.


Trip to Festival of Marketing in London

You will learn latest professional practice first-hand when you attend The Festival of Marketing in London for an intense and exciting immersion into the key topics of current marketing practice.

Alumni presentations

Alumni join the programme as visiting speakers and professors to share their experience and expertise. They provide insight from leading international companies (such as L’Oreal, Facebook, Mondeléz and Vodafone) and from their own entrepreneurial ventures (such as Vivi Kola and ViCafé).

International Week & Negotiation Week

During the International Week, you choose from a menu of electives focusing on sustainability and Socially Responsible Management (CSM). All electives are taught by visiting professors and senior managers with outstanding experience. In the same trimester, you hone your negotiation skills in the 1-week negotiation skills module. During both activities, you have the opportunity to work together with participants from all of EADA's master's programmes.


Final Project: develop a marketing plan with real impact

The final project allows participants to apply the knowledge gained during the programme to real-life management problems and solutions by developing their own marketing plan. Students learn how to evaluate the profitability, control and set up the marketing plan and meet regularly with tutors for advice and guidance.

Mia Davis

Before coming to EADA, Master in Marketing alumna Mia Davis completed her MSc. in Global Business at Pepperdine University.

The programme at EADA allowed her to refocus her academic background from general business to a specialisation in marketing while at the same time gaining an international vision of the business world.

She currently works as a marketing and communications consultant for STUDENTNETWORK in Barcelona.