Master in Marketing

10 Months
Oct. intake / Jan. intake
Full time
0 - 3 years

Master in Marketing - Learning Experience

Learning Experience

Our methodology

Our unique methodology ensures that participants develop the critical thinking skills to analyse and perform well even in today’s toughest business situations. But we go a step further. While hard skills may be enough to get your foot in the door at top companies, your soft skills in communication, negotiation, teamwork and leadership are what keep you there and secure your future in the company.

Three Core Pillars


The skills and confidence to be an effective team member and leader in diverse business environments.


The strategic perspective and critical thinking skills to make a significant contribution to the company.


The edge and know-how to apply the latest professional practice and tools in the real world.

Where will I learn critical thinking skills?

Barcelona-City-Centre-Campus-01-Barcelona-City-Centre-CampusEADA-Barcelona City Centre Campus

Real-life case studies, business simulations, analysis and group discussions in the heart of Barcelona


In the Barcelona City Centre Campus, you are consistently placed in real-life business situations, challenged to think like an executive and make strategic decisions. Lively class discussions take place in an engaging, multicultural environment, in which you examine real case studies critically and learn from others as they learn from you.

Classes at EADA are small, allowing for the daily exchange of ideas and debate among classmates and the personal guidance from professors that is so critical to our methodology.

Where will I learn leadership skills?

EADA-Collbató Residential Training CampusEADA-Global-Campus-02-Collbato-Residential-Training-Campus

Campus Outdoor training, role-plays and team-building activities in the Montserrat Mountains


EADA has its own Residential Training Campus dedicated to the development of leadership skills- Because anyone can be a boss, but not every boss is a true leader.

The leadership development programme is a unique, intense, learning experience that will prepare you to be a self-aware, effective leader. It is combined with professor-led workshops, ensuring that you effectively transfer what you have learned to the workplace.

The soft skills you develp here will stay with you for the rest of your career, and will make your hard skills shine.

Learning takes place over four modules:

Selfleadership. Foundations

Develop your awareness about your current strengths and development needs on various competencies required for effective leadership.

Leading Individuals and Teams I

Learn and develop the effective communication skills that are needed in a context of social interaction with different stakeholders.

Leading Individuals and Teams II

Continue to explore and train your abilities to exercise positive influence on the dynamics of your work teams.

Leading Change

Make a balance and a clear integration of the previous modules, and learn to implement changes effectively. 

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Class profile

The International Masters cohort includes between 250 and 300 participants from more than 50 nationalities who interact and network throughout the year. The profile below represents a 3-year average of the participants in the International Master in Marketing.

Male students
Female students
International students
With previous work experience

Average age: 24

EADA’s methodology is based on small, diverse classes that ensure daily interaction with a wide variety of perspectives. Lively class discussions take place in an engaging, multicultural environment, in which you examine case studies and learn from others as they learn from you. The focus is on communication skills as you are encouraged to debate, persuade and defend viewpoints

The diverse class profile ensures that you acquire highly valued skills such as the capacity to reflect, the ability to act in the face of change, the versatility to work in multifunctional teams and the adaptability to face the challenges of a global environment.

Academic background

Business Admin.
Marketing & Comm
Economics & Finance

Geographic background

Western Europe
Central and South America
Eastern Europe
North America
Middle East/Africa






with executive experience in companies such as P&G, Coca-Cola, Carrefour, Revlon, Honda, Hewlett-Packard, Frito-Lay/PepsiCo, Gulf Bank, CaixaBank, Almirall, Freixenet, Roche Pharmaceutical and PwC.

Key skills and competencies

Achieving your full potential

Our faculty’s objective is to help you achieve your full potential. Professors focus on the development of the key skills and competencies for the solution of management challenges. Our faculty’s experience in business ensures real-world relevance and a strong pedagogical model promotes critical thinking and sound analytical skills. The role of the professor is to guide your learning by reproducing real-world experiences that demand your involvement and action.

Corporate connections

Bringing business into your day

As an executive training centre, EADA Business School understands that being close to business is one of the central pillars of its activity. To this end, EADA faculty has extensive business experience, which ensures that you will be able to apply what you learn in class directly to your future career.

Throughout the year, core faculty are joined by visiting professionals to provide insight into the challenges they face and explain how concepts introduced in class are being applied in companies today. International alumni guests enrich this perspective further by sharing how they have applied their EADA learning post-graduation.