News

On November 11th the Board of Directors of the Association of Leading Brands of Spain (AMRE) chose four new companies, Abertis, Smoking, Estrella Galicia and EADA to make up part of the 100 leading Spanish brands. With this new addition the Forum is now made up of 100 associated companies.

According to Miguel Otero, AMRE chairman, “the incorporation of these four companies constitutes a very positive boost to our project and will help us to continue growing and working towards the internationalisation of Spanish brands and promoting Spain’s image abroad. In a crisis situation such as the one we are currently in, with companies cutting all kind of expenses, the fact that our institution is increasing its number of partners constitutes a stimulus and a reaffirmation that we are heading in the right direction. The Leading Brands of Spain Forum is a strategic project for this country in that it converges the individual interests of key Spanish companies with the general interests of the country. Today more than ever going international with a brand is synonymous to survival and competition. Our associated companies are a good example of this and that’s why they are ambassadors of Spain’s image abroad and the engine that propels the internationalisation process of Spanish companies”.