Double Degree Global BBA and Bachelor in Artificial Intelligence for Business

September 2023
Full time
0 - 3 years
Monday - Friday
Double Degree Global BBA and Bachelor in Artificial Intelligence for Business

The EADA-SKEMA Global BBA and Bachelor in Artificial Intelligence for Business is a four-year double degree in international business management taught completely in English. In our programme, students acquire global expertise - they learn the fundamentals of management, marketing and finance in the context of international politics and economics as well as the programming expertise to succeed in today's digital business world. 

The Double Degree is customisable for the chosen career path of each student, with electives and specialisations that develop skills and knowledge in a particular area. During their studies, participants have regular meetings with an academic advisor to coach their progress, plan study periods abroad and bring them closer to future goals.

Centred on Python for AI and full stack programming, the Double Degree coding assignments build on each other, are connected to the business topics covered in the Global BBA, and always use the dominant tools in the commercial engineering landscape. The software portfolio integrates a business plan that is presented publicly at the end of each year.

We offer a complete international immersion experience throughout the 4 years of study, promoting an international perspective that opens up a world of opportunities for personal and professional growth. The 1-2 years of study abroad and the multi-campus experience with more than 120 nationalities enrich students' learning experience and strengthen cross-cultural management skills. 

The EADA-SKEMA Global BBA and Bachelor in Artificial Intelligence for Business develops young professionals that bring an added value to the companies, organisations and institutions where they work. This clear value is combined with the specialised tools, resources and personalised assessment of EADA Careers & Talent to create graduates that are prepared to take on any professional challenge. 

Graduates of this programme, whether in a more managerial or technical role, will be ready to face the important choices determining how humans and automation will coexist for a better world. That is, to make the important choices that will shape the future of society, including those that give a long-term sustainable advantage to the organisations they choose to work for.




global campuses






Artificial Intelligence capstone projects

Language English

Nest intake


Duration 4 years
ECTS 300
Dedication Full-time

Programme taught in English

Request information about the Double Degree BBA and Bachelor in Artificial Intelligence for Business

join the revolution

Join the Artificial Intelligence Revolution

In today’s economy, from the factory floor to the CEO’s office, from public sector workers to the offices of high public officials, larger pockets of intelligence are rapidly shifting from humans to Artificial Intelligence (AI). The technology is even surpassing human intelligence in previously unimaginable ways. AI is lifting productivity, enabling automation and transforming entire industries with new tools and products such as automatic translation, self-driving vehicles, legged robots, fine motor manipulation, health diagnostics, and instant ad auctions. Even the creative arts and ethics choices are being overtaken by Artificial Intelligence.

Boosted by digitalization and rapid innovation, it has become crystal clear that the AI industry is now growing at a staggering rate. At the same time, it is becoming increasingly evident that there will continue to be a shortage of well-trained professionals in this expanding universe of AI dominance. Business leaders that don’t understand Artificial Intelligence technologies and the corresponding business transformations will fare way worse than those that do.


Why study the Double Degree Global BBA and Bachelor in Artificial Intelligence for Business?


why eada 1

Tailor your growth

Our student-centred, customisable curriculum with 11 specialisations that develop skills and knowledge for a chosen career path

Enjoy a personalised approach

We guide students with academic advisors and dedicated support staff to ensure that they are advancing towards their goals


why eada 2

Develop your cross-cultural skills

The 1-2 years study abroad ensures that participants value the role of diverse perspectives in the decision making process in class — and in their future career

Build a strong network

Our small, international classes make meaningful connections easy, creating an ecosystem of support that is the first step in launching an international career


why eada 3

Apply skills directly

Students complete 8-12 months of internships, integrating real-life experience and reinforcing concepts learned in class

Succeed professionally

We offer an exclusive jobbank, specialised databases, career prep workshops and personalised assessment with more than 150 Careers & Talent events annually


Rankings & accreditations

Our rankings and accreditations are granted by independent organisations. They are an excellent tool to help you identify top business schools and universities around the world. These organisations use objective criteria to evaluate institutions of higher education, and are key to making the important decision of where to continue your education.

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Top 25 business schools in Europe (Financial Times 2022)

logo the economist
logo equis
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Programme structure of the Double Degree Global BBA & Bachelor in Artificial Intelligence for Business

The Global BBA includes courses in general education, business fundamentals and global skills followed by a strategic specialisation that build expertise over the four years of study. In addition to this, Double Degree students take one extra AI programming course per semester (6 ECTS per course) .

Students can spend from two or four semesters abroad at one of the EADA-SKEMA Global BBA campuses (Brazil, China, France, South Africa or the U.S.) or at an exchange partner university (subject to academic partner requirements and seats available). Two semesters (one academic year) abroad are mandatory for all students.

The specialisation takes place in year 4. Where students study in years 3 and 4 depends on their choice of specialisation.

students in class

Year 1

Campus Barcelona Campus

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  • Business and Economics Calculus
  • Consumer Computer Applications
  • Financial Accounting
  • Macro Economics
  • Statistics for Business Decisions
  • Academic Research and Writing I
  • Managerial Accounting
  • Marketing Principles
  • Micro Economics
  • Pre-specialisation elective
  • Software Capstone Project I: Ethical Computing Protocol and AI Engine
  • Software Capstone Project II: GitHub and Web Framework

Year 2

Campus Barcelona Campus

Logo eada




  • Advanced Computer Business Applications
  • Principles of Modern Management
  • Business Law
  • Public Speaking and Presentation Skills
  • Business and Professional Writing
  • Social and Sustainable Responsibility
  • Pre-specialisation electives
  • Software Capstone Project III: Distributed Database
  • Software Capstone Project IV: Cloud Architecture

Year 3

Campus Barcelona Campus or abroad



  • Foreign Language
  • History and Culture
  • Human Resource Management
  • Marketing Strategy
  • Business Development
  • Globalization and Development
  • Legal Issues
  • Entrepreneurship and Innovation
  • International Logistics and Trade
  • Glocal Awareness (online from SKEMA)
  • Software Capstone Project: Mobile App
  • Software Capstone Project VI: IoT

Year 4

Campus Barcelona Campus or abroad

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  • Ethics
  • Essentials of Project Management
  • Leading Tomorrow
  • Electives in Bachelor in AI for Business (depending on specialisation)
    • Computer Vision and Speech Recognition
    • Frontiers of Artificial Intelligence: Robotics, Internet of Things and Cyber Security
    • Software Capstone Project VII: Metaverse
    • Software Capstone Project VIII: High-performance Transactional Server
  • Sustainable Innovation
  • Strategy
  • International Business
  • Global Business
  • Entrepreneurship & Business Admin.
  • Corporate Finance
  • Marketing
  • Luxury Brand Management 
  • Sustainable Development & Social Responsibility
  • E-commerce & Digital Transformation
  • Accounting

flag us  Raleigh Campus (U.S.)

flag south africa  Stellenbosch Campus (South Africa)

flag france  Lille or Sophia Antipolis Campus (France)

flag brazil  Belo Horizonte Campus (Brazil)

flag china  Nanjing Campus (China)

eada logo           Barcelona Campus (Spain)

Double degree (300 ECTS): Bachelor in Business Administration (accredited by the French Ministry of Education) + private diploma Bachelor in Artificial Intelligence
for Business from EADA Business School

EADA reserves the right to make changes to the programme, including but not limited to, the academic content.


Global BBA campuses: Where will I study?

The Double Degree offers an unparalleled global experience, with more than 120 nationalities on our 7 BBA campuses, plus more than 45 exchange partner universities.  Students complete one to two years of their studies abroad, becoming operational in foreign managerial culture and cross-cultural relations as they live a unique multi-campus experience.

Barcelona, Spain

SPAIN: Barcelona Campus

EADA Business School
The business hub for innovation, entrepreneurship and sustainability in Europe

The Barcelona Campus borns from the partnership between SKEMA and EADA Business School. Founded in 1957, EADA Business School has maintained the values of equality, independence, personal development, academic excellence and global vision, which have traditionally characterised it. EADA has 2 Campuses located in the city center (Aragó - Campus 1 and Provença - Campus 2), designed to offer top quality training and services. Its excellent location can be easily accessed by public and private transport.

Belo Horizonte

BRAZIL: Belo Horizonte Campus

Brazil’s Silicon Valley

Present in Brazil since 2015, SKEMA has developed very rapidly and is now opening a brand new ‘city campus’ located in Funcionários, one of the most active neighbourhoods in the heart of the city of Belo Horizonte, which is set to become the digital hub of the innovation ecosystem of the capital of Minas Gerais and its 2.7 million inhabitants. This urban campus represents a new milestone in the development of SKEMA’s activities in Brazil, which involve the creation of, in addition to the business school’s activities, the SKEMA Law School for Business — a law school announced in the SKY25 Strategic Plan.

Lille - France

FRANCE: Lille Campus

At the crossroads of Europe

This contemporary campus, spread across 20,000 m2, is located in the heart of the city, in the Euralille district, which is the metropolis’ business centre. Lille has one of the largest student populations in the country. The Hauts- de-France region represents an attractive centre of economic life, home to the head offices of many groups and large companies. Multinational companies are located here; as it is the logistical centre of Europe.

Raleigh - USA

U.S.: Raleigh Campus

In the heart of the Research Triangle Park

This campus is located in the heart of North Carolina State University’s Centennial Campus. Not far from the leading American technology park (Research Triangle Park), Raleigh brings together many innovative companies and research laboratories. Students have the opportunity to benefit from the infrastructures of one of the largest American universities. To this dense economic fabric, we can add many universities (16 in total) and an exceptional quality of student life.

Sofia - France

FRANCE: Sophia Antipolis Campus

In the heart of the French Riviera

Sophia Antipolis, Europe’s leading technology park, is a laboratory of 21st century companies and a highly-skilled community. Several major engineering schools, university establishments and research institutes are located here, creating intellectual vitality with a great student community. SKEMA benefits from the presence of over 1,500 companies around its campus.

Stellenbosch - South Africa

SOUTH AFRICA: Stellenbosch Campus

Destination: South Africa

SKEMA has set up its new campus within Stellenbosch University, an emblematic institution near Cape Town, South Africa. Students enjoy the many facilities of Stellenbosch University: a huge documentation centre, a music school, concert halls, an athletics stadium, several Olympic swimming pools and sports grounds.

Suzhou - China

CHINA: Nanjing Campus

An innovative city with ancient roots

Through the International Joint Audit Institute NAU-SKEMA, the Nanjing campus combines two institutions of higher education and excellence: Nanjing Audit University and SKEMA Business School. Former capital of China, Nanjing is a major cultural and economic hub of modern China.  It is recognised throughout the country for hosting innovative companies in the
fields of energy, transportation and electronics.


4th year specialisations: How can I tailor my learning?

The specialisation takes place in year 4 and students choose from 11 areas of specialisation. Where students study in years 3 and 4 depends on their choice. Specialised knowledge not only improves graduates’ employability, but their professional performance as well. The new approaches and industry-backed techniques that they learn enable them to master a strategic skill set and develop a deep understanding of the unique challenges facing their industry of interest.



This specialisation prepares students to critically and comprehensively engage with the complex economic, social and environmental challenges faced by modern companies.



Students develop a solid understanding of company financial practices and resources within a financial system that is complex, highly organised and ever more sustainable.



This specialisation prepares future managers, intra- or entrepreneurs for the quantitative and qualitative aspects of a company such as calculating objectives and managing teams.



Students learn the basis of management, marketing and finance as well as  the fields of politics and economics in an international business context.



This specialisations provides fundamental knowledge in luxury brand management, it also develops an in-depth understanding of the methods, customer behaviour, entry modes and terms of payments around the world.



Students acquire an in-depth understanding of the complex relationship between producers and consumers before further specialising in an area of marketing such as e-marketing or B to B.



This specialisation trains responsible managers to master the tools of sustainable development
with expert knowledge of environmental issues. 



Students explore a wide range of strategic problems, including competitive advantage, digitalisation, and the interaction between industry structure and organisational capabilities. 



This specialisation prepares students for issues related to the constantly evolving need for digital transformation such as e-commerce websites and prospecting and developing traffic. 



This specialisation is a robust concentration in accounting. Internal audits, consolidating company accounts, and learning how to use accounting software.



This specialisation is a robust concentration in accounting. Internal audits, consolidating company accounts, and learning how to use accounting software.


Artificial Intelligence: What will I learn?

Our students program using some of the most advanced Artificial Intelligence tools with a specific focus on Python, Software Engineering, 5G, Internet of Things and Web Full-Stack Development. Moreover, the majority of the computer science and artificial intelligence courses are based on the most advanced courses taught at leading international research centres such as MIT, Harvard and Stanford.

The double degree includes one AI programming subject per semester (6 ECTS / subject) and requires approximately 2 hours of extra work 2 days per week (4 hours in total per week), including a theory session and a laboratory session.

Students enrolled in the Global BBA & Bachelor in Artificial Intelligence for Business will complete the courses of the AI for Business degree online while studying abroad.


projects 2

2 capstone programming projects bridging the gap between AI and Business

projects 2

A business plan for a start-up

projects 3

A presentation on AI architecture about the components learned

Source: Careers & Talent employability survey, BBA class of 2020.


Programme Director

Brian Subirana

Brian Subirana

Brian Subirana holds a doctorate in Artificial Intelligence from MIT (Massachusetts Institute of Technology) as well as an MBA from MIT Sloan School of Management. During his already extensive career, including over 20 years of affiliation with MIT, he has been Director of the MIT Auto-ID lab, Director of the MIT and Accenture Convergence Initiative for Industry and Technology, Research Scientist at MIT and professor at Harvard University.

His research work centres on the Internet of Things (IoT) and Artificial Intelligence (AI).


Launching a successful international career

The cross-disciplinary managerial skills that the Double Degree provide allow graduates to progress quickly towards senior management positions, many of which require the integration of artificial intelligence in business. Our graduates provide an added value to the company with a background in the fundamentals of management, marketing and finance complemented with a mastery of hardware and software architectures to optimise business.



 € 39,500




The Global BBA and Bachelor in Artificial Intelligence for Business is a four-year double degree.

This unique Global BBA experience will develop high-level management and multicultural skills that will give participants the taste and ability of effort to walk that extra mile that makes all the difference in the business world.

Students who graduate with this double degree will have competencies in the digital world from both the technical and business side. It is the programme that best prepares you to take on a technical or managerial role in any company, whether the organisation is technological or not.

Monday - Friday