Build your future
The EADA-SKEMA Global BBA and Bachelor in Artificial Intelligence for Business is a four-year double degree in international business management and AI taught entirely in English.
A unique combination of management, marketing and finance in the context of international politics and economics as well as the programming, architecting and technology strategy expertise to succeed in today's digital and AI business world with extensive: Programming and AI Engineering Expertise Centered on Python for AI and Full-Stack Programming.
The Global BBA and Bachelor in Artificial Intelligence for Business develops young professionals that bring an added value to the companies, organisations and institutions where they work. This clear value is combined with the specialised tools, resources and personalised assessment of EADA Careers & Talent to create graduates that are prepared to take on any professional challenge.
- Course: Double Degree Global BBA and Bachelor in Artificial Intelligence for Business
- Mode: In-person
- Location: Barcelona, Spain
- Language: English
- Required experience: 0+ years
- Dedication: Full time
- Timetable: Monday to Friday , mornings
- Start date: 1 Sep. 2025
- Duration: 4 years
Why study the Double Degree Global BBA and Bachelor in Artificial Intelligence for Business?
01
25-35 students per class
Enjoy a personal approach in small groups
02
+120 nationalities
Build a global network
03
8-12 months of internships
Apply skills in real operating environments
04
12 specialisations
Tailor the curriculum to your goals
05
8 Global Campuses
And +80 exchange partners to develop cross-cultural skills
06
+150 Careers & Talent events annually
Define, develop and achieve professional goals
07
Longitudinal AI and entrepreneurship projects
customized to each student
08
Selective involvement with the high-tech startup cross-cultural Barcelona community
including major world business such as: Mobile World Congress, ISE, OFFF, IoT Solutions World Congress, Smart City Expo World Congress
09
Graduates Prepared to Shape the Future of Society
Whether in a more managerial or technical role, Graduates will be ready to face the important choices determining how humans and automation will coexist for a better world.
A complete international immersion experience
Throughout the 4 years of study, the Double Degree Global BBA and Bachelor in Artificial Intelligence for Business promotes an international perspective that opens up a world of opportunities for personal and professional growth.
The 1-2 years of study abroad and the multi‑campus experience with more than 120 nationalities enrich students' learning experience and strengthen cross-cultural management skills.
As they adapt business models to different sectors and cultures, participants develop the expertise to launch a successful international career.
The Double Degree Global BBA and Bachelor in Artificial Intelligence for Business is 100% focused on employability
The Double Degree Global BBA and Bachelor in Artificial Intelligence for Business develops young professionals that bring an added value to the companies, organisations and institutions where they work.
This clear value is combined with the specialised tools, resources and personalised assessment of EADA Careers & Talent to create graduates that are prepared to take on any professional challenge.
The competitive advantage of our Bachelor in Business Administration is demonstrated in the 91% employment rate* just six months after graduation.
* Source: SKEMA Talent & Careers employability survey, BBA class of 2020
Join the Artificial Intelligence Revolution
In today’s economy, from the factory floor to the CEO’s office, from public sector workers to the offices of high public officials, larger pockets of intelligence are rapidly shifting from humans to Artificial Intelligence (AI). The technology is even surpassing human intelligence in previously unimaginable ways. AI is lifting productivity, enabling automation and transforming entire industries with new tools and products such as automatic translation, self-driving vehicles, legged robots, fine motor manipulation, health diagnostics, and instant ad auctions. Even the creative arts and ethics choices are being overtaken by Artificial Intelligence.
Boosted by digitalization and rapid innovation, it has become crystal clear that the AI industry is now growing at a staggering rate. At the same time, it is becoming increasingly evident that there will continue to be a shortage of well-trained professionals in this expanding universe of AI dominance. Business leaders that don’t understand Artificial Intelligence technologies and the corresponding business transformations will fare way worse than those that do.
To ensure that the positive changes wrought by AI outweigh the perils, we need to educate leaders that both understand the technology and have a global understanding of management principles: That is the goal of the four-year Double Degree EADA-SKEMA Global BBA & Bachelor in Artificial Intelligence for Business (BAIB).
Brian Subirana - Professor of Artificial Intelligence
Programme Director, Double Degree Global BBA & Bachelor in Artificial Intelligence for Business
Want to know more?
Contact us and we will provide you with all the information about the programme and its next edition.
The two leading institutions behind this international BBA
EADA Business School
EADA, founded in 1957, was one of the first Spanish educational institutions to offer management training programs to the business community. EADA focuses not only on hard knowledge, but above all on the management skills that accelerate the professional and personal development of participants. Our graduates are a powerful force for shaping the future, and we are committed to a bold vision of tomorrow that is environmentally, socially and economically sustainable for all.
SKEMA Business School
SKEMA is a global institution with French roots that trains future business leaders to adapt to the requirements of 21st century companies and organisations. Our students learn to be mobile, multicultural, agile and aware of new societal challenges while possessing entrepreneurial and managerial capabilities. They are committed to the safeguarding of the planet, protection of personal data and essential ethical issues.
Rankings and Accreditations
Our rankings and accreditations are granted by independent organisations. They are an excellent tool to help you identify top business schools and universities around the world. These organisations use objective criteria to evaluate institutions of higher education, and are key to making the important decision of where to continue your education.
Would you like to know more about the programme?
Download our brochure for further details.
Barcelona: the ideal city to study Artificial Intelligence
At EADA's campus in the heart of Barcelona, you will become familiar with the city's extensive Artificial Intelligence and innovation ecosystem. The city is home to global Mobile Tech and consistently ranked among the most innovative cities in Europe. Barcelona boasts a diverse range of AI startups as well as traditional companies that have made Barcelona their digital hub, making it an important player on the global AI map.
Double Degree Global BBA and Bachelor in Artificial Intelligence for Business structure
The Double Degree Global BBA and Bachelor in Artificial Intelligence for Business includes courses in general education, business fundamentals and global skills followed by a strategic specialisation that builds expertise over the four years of study. In addition to this, Double Degree students take 15 extra ECTS credits per year to complete both degrees in 4 years, with a total of four extra courses per year.
Students can spend from two to four semesters abroad at one of the EADA-SKEMA Global BBA campuses (Brazil, China, France, South Africa, The United Arab Emirates or the U.S.) or at an exchange partner university (subject to academic partner requirements and seats available). Two semesters (one academic year) abroad are mandatory for all students.
The specialisation takes place in year 4. Where students study in years 3 and 4 depends on their choice of specialisation.
Starting the Double Degree Global BBA and Bachelor in Artificial Intelligence for Business from Barcelona
Year 1
Barcelona Campus
Courses
- The Science of Intelligence
- Marketing Principles
- Business and Economics Calculus
- Statistics for Business Decisions
- Consumer Computer Applications
- Software Engineering for Artificial Intelligence Projects
- Managerial Accounting
- Financial Accounting
- Algorithms
- Macro Economics
- Micro Economics
- Academic Research and Writing
- Legal and Ethical Considerations in Artificial Intelligence Architectures
- Pre-specialisation elective
- Soft Skills
Year 2
Barcelona Campus
Courses
- Principles of Modern Management
- Business Law
- Introduction to Databases
- Consumer Engagement
- Advanced Computer Business Applications
- Introduction to Computer Architectures
- Natural Language Processing
- Social and Sustainable Responsibility
- Public Speaking and Presentation Skills
- Business and Professional Writing
- Cloud Computing
- Pre-specialisation electives
- Soft Skills
Year 3
Barcelona Campus or abroad
o +80 ESCUELAS DE INTERCAMBIO
Courses
- Human Resource Management
- Marketing Strategy
- Business Development
- Entrepreneurship and Innovation
- Machine Learning
- Advanced Topics in Artificial Intelligence: Neural Networks
- International Logistics and Trade
- Globalization and Development
- Legal Issues
- Cybersecurity
- Soft Skills
- Foreign Language
- History and Culture
- Mobile Computing
Year 4
Barcelona Campus or abroad
Courses
- Ethics
- Essentials of Project Management
- Leading Tomorrow
- Computer Vision and Speech Recognition
- Frontiers of Artificial Intelligence: Robotics, Internet of Things and Cyber Security
- Advanced topics in AI Computer Architectures: Metaverse
- IoT Architectures
- Specialisations
U.S.A. Campus (U.S.)
Dubai (The United Arab Emirates)
Stellenbosch Campus (South Africa)
Lille or Sophia Antipolis Campus (France)
Belo Horizonte Campus (Brazil)
Nanjing Campus (China)
Barcelona Campus (Spain)
* Before the end of the third semester, all students must submit a valid TOEFL exam with a minimum score of 80 to be able to participate in the Mobility program at one of our campuses. If you choose a Partner University, please contact us for detailed information about the requirements of said university. In both cases, all students must have passed 120 ECTS to be able to study the third year abroad.
* EADA reserves the right to make changes to the BBA programme, including but not limited to, the academic content.
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Artificial Intelligence: What will I learn?
Our students program using some of the most advanced Artificial Intelligence tools with a specific focus on Python, Software Engineering, 5G, Internet of Things and Web Full-Stack Development. Moreover, the majority of the computer science and artificial intelligence courses are based on the most advanced courses taught at leading international research centers such as MIT, Harvard and Stanford.
Participants will use ChatGPT from day one as a programming co-pilot. From the first class, they will be able to use it as a powerful co-pilot in their Artificial Intelligence assignments.
Students will complete the Bachelor in Artificial Intelligence for Business courses online while studying abroad, except for the months of April and May, when they must take classes in person at our EADA campus in Barcelona.
Artificial Intelligence projects in the Double Degree
- Software projects with a business purpose
- A business plan for a start-up
- A presentation on AI architecture about the components learned
Degrees
Each graduate of the Double Degree receives an official degree, accredited by the French Ministry of Higher Education (Diplôme d'Etudes Supérieures en Management International des Entreprises (DESMIE) + private Diploma in Artificial Business Intelligence from EADA Business School, once completed the 4 years of studies and obtained 300 ECTS.
Double Degree Global BBA and Bachelor in Artificial Intelligence for Business international campuses: Where will I study?
The Double Degree Global BBA and Bachelor in Artificial Intelligence for Businessoffers an unparalleled international experience, with more than 120 nationalities on our 8 BBA campuses, plus more than 80 exchange partner universities. Students complete one to two years of their studies abroad, becoming operational in foreign managerial culture and cross-cultural relations as they live a unique multi-campus experience.
SPAIN: Barcelona Campus
EADA Business School
The business hub for innovation, entrepreneurship and sustainability in Europe
The Barcelona Campus was born from the partnership between SKEMA and EADA Business School. Founded in 1957, EADA Business School has maintained the values of equality, independence, personal development, academic excellence and global vision, which have traditionally characterised it. EADA has 2 Campuses located in the city center (Aragó - Campus 1 and Provença - Campus 2), designed to offer top quality training and services. Its excellent location can be easily accessed by public and private transport.
BRAZIL: Belo Horizonte Campus
Brazil’s Silicon Valley
Present in Brazil since 2015, SKEMA has developed very rapidly and is now opening a brand new ‘city campus’ located in Funcionários, one of the most active neighbourhoods in the heart of the city of Belo Horizonte, which is set to become the digital hub of the innovation ecosystem of the capital of Minas Gerais and its 2.7 million inhabitants. This urban campus represents a new milestone in the development of SKEMA’s activities in Brazil, which involve the creation of, in addition to the business school’s activities, the SKEMA Law School for Business — a law school announced in the SKY25 Strategic Plan.
FRANCE: Lille Campus
At the crossroads of Europe
This contemporary campus, spread across 20,000 m2, is located in the heart of the city, in the Euralille district, which is the metropolis’ business centre. Lille has one of the largest student populations in the country. The Hauts- de-France region represents an attractive centre of economic life, home to the head offices of many groups and large companies. Multinational companies are located here; as it is the logistical centre of Europe.
U.S.A.: Raleigh Campus
In the heart of the Research - Triangle Park
This campus is located in the heart of North Carolina State University’s Centennial Campus. Not far from the leading American technology park (Research triangle Park), Raleigh brings together many innovative companies and research laboratories. Students benefit from the infrastructures of one of the largest American Universities. To this dense economic fabric, we can add many universities (16 in total) and an exceptional quality of student life.
FRANCE: Sophia Antipolis Campus
In the heart of the French Riviera
Sophia Antipolis, Europe’s leading technology park, is a laboratory of 21st-century companies and a highly-skilled community. Several major engineering schools, university establishments and research institutes are located here, creating intellectual vitality with a great student community. SKEMA benefits from the presence of over 1,500 companies around its campus.
SOUTH AFRICA: Stellenbosch Campus
Destination: South Africa
SKEMA has set up its new campus within Stellenbosch University, an emblematic institution near Cape Town, South Africa. Students enjoy the many facilities of Stellenbosch University: a huge documentation centre, a music school, concert halls, an athletics stadium, several Olympic swimming pools and sports grounds.
CHINA: Nanjing Campus
An innovative city with ancient roots
Through the International Joint Audit Institute NAU-SKEMA, the Nanjing campus combines two institutions of higher education and excellence: Nanjing Audit University and SKEMA Business School. Former capital of China, Nanjing is a major cultural and economic hub of modern China. It is recognised throughout the country for hosting innovative companies in the
fields of energy, transportation and electronics.
THE UNITED ARAB EMIRATES: Dubai Campus
A new Campus in the United Arab Emirates
The new Dubai campus is located in the prestigious Dubai International Financial Center (DIFC). This business district, which is committed to excellence and openness, is located at the crossroads of the Middle East, Africa, and South Asia, and promises a rich and diversified experience for students of more than of 130 nationalities already present within the school.
4th-year specialisations: How can I tailor my learning?
The specialisation takes place in year 4 and students choose from 12 areas of specialisation. Where students study in years 3 and 4 depends on their choice. Specialised knowledge not only improves graduates’ employability, but their professional performance as well. The new approaches and industry-backed techniques that they learn enable them to master a strategic skill set and develop a deep understanding of the unique challenges facing their industry of interest.
ENTREPRENEURSHIP AND SUSTAINABLE INNOVATION
Global BBA Campus: Barcelona, Spain (EADA Business School)
Today, innovation lies at the core of any company’s mission, but how can we innovate to transform the way we do business? This specialisation prepares students to critically and comprehensively engage with the complex economic, social and environmental challenges faced by modern companies. It centers on designing, developing and implementing innovative solutions at all levels of business operations.
Courses
- Introduction to Business
- Critical Systems Thinking
- Designing/Disrupting the Future
- Consumer Engagement
- Capstone Project I
- Strategy - Visions of Growth
- Smart Finance for Innovation
- Capstone Project II
- Analytics for Digital Business
- Sustainable Supply Chains
Careers
- Sustainable business development manager
- Sustainability manager
- Project manager
- Consultant
TOURISM AND HOSPITALITY MANAGEMENT
Global BBA Campus: Barcelona, Spain (EADA Business School)
This specialisation cultivates expertise in customer service, leadership, and operational efficiency. Emphasising a blend of theoretical knowledge and practical skills, it covers key areas such as hotel administration, event planning, and restaurant management. The curriculum fosters interpersonal communication, adaptability, and problem-solving skills crucial in the dynamic tourism & hospitality industry. With a focus on global trends and cultural sensitivity, this specialisation equips students with a comprehensive understanding of the industry, positioning them for success in diverse tourism & hospitality management roles.
Courses
- Introduction to Business
- Creativity Management
- Consumer Engagement
- Principles of Operations Management
- Introduction to Tourism & Hospitality Management
- Food and Beverage Management
- Event Management in Tourism & Hospitality Industry
- Strategic Management in Tourism & Hospitality Industry
- Capstone Project I & II
Careers
- Hotel Manager
- Event Planner/ Coordinator
- Restaurant Manager
- Travel and Tourism Manager
- Resort Operations Manager
SUSTAINABLE OPERATIONS
Global BBA Campus: Barcelona, Spain (EADA Business School)
his specialisation provides students with a transformative education at the intersection of environmental sustainability and business innovation. It focuses on cultivating a deep understanding of sustainable principles, emphasising the reduction of waste, resource efficiency, and regenerative practices. Students engage in interdisciplinary coursework, integrating concepts from environmental science, economics, and design. Graduates emerge with the skills to drive sustainability in diverse sectors, aligning businesses with sustainable practices and contributing to a more resilient, environmentally conscious global economy.
Courses
- Introduction to Business
- Creativity Management
- Consumer Management
- Principles of Operations Management
- Introduction to Sustainable Operations
- Sustainable Design and Innovation
- Sustainable Supply Chain Management
- Sustainable Operations Implementation and Impact
- Capstone Projects I & II
Careers
- Sustainable Operations Consultant
- Sustainability Analyst
- Waste Reduction Manager
- Circular Product Designer
- Supply Chain Sustainability Manager
SUPPLY CHAIN
Global BBA Campus: Barcelona, Spain (EADA Business School)
This specialisation focuses on the analysis, design, management, and operation of supply chains in manufacturing and professional service industries. It allows students to gain significant knowledge in production and operations management and also in supply chain and total quality management. It helps them understand core processes and business models for managing global supply chains. Students will learn how to view the supply chain as a whole, how to integrate and synchronise intra- and inter-organisational processes, and how to create customer value.
Courses
- Introduction to Business
- Creativity Management
- Consumer Engagement
- Financial Analysis & Decision Making
- Management Information Systems
- Production and Operations Management
- Global Logistics and Transportation
- Statistics for Quality Engineering
- Capstone Projects I & II
Careers
- Buyer
- Logistics consultant / auditor
- Purchasing manager
- Supply chain manager
- Quality manager
- Logistics platform manager
CORPORATE FINANCE
Global BBA Campus: Sophia Antipolis, France
In today’s expanding global financial domain, a company’s finance department offers excellent career opportunities for those able to master the most complex financial mechanisms and products. This specialisation students a solid understanding of company financial practices and resources within a financial system that is complex, highly organised and ever more sustainable.
Courses
- Introduction to Business
- Financial Markets and Institutions
- Financial Analysis and Decision Making
- Business Elective - Lower Division
- Control and Audit
- Risk Management and Insurance Principles
- Data Modelling and Mining
- Mergers and Acquisitions
- Capstone Projects I and II
Careers
- Financial analyst
- Auditor
- Business advisor
- Management controller
- Wealth manager
ENTREPRENEURSHIP & BUSINESS ADMINISTRATION
Global BBA Campus: Sophia Antipolis, France
This specialisation prepares future managers or entrepreneurs for both the quantitative and qualitative aspects of company operations. It encompasses calculating objectives, improving operational performance, budget management , handling human relations within teams, and more. Students also acquire a deep understanding of the legal aspects of creating and running a company, as well as those concerning new models of value creation.
Courses
- Introduction to Business
- Financial Markets and Institutions
- Business Elective - Lower Division
- Entrepreneurship & Small Business Management
- Management Information Systems
- Enterprise Resource Planning and Digital CRM
- International Management
- Brand Management
- Capstone Projects I and II
Careers
- Entrepreneur
- Project manager
- Business start-up consultant
- Brand manager
- Business owner
INTERNATIONAL BUSINESS
Global BBA Campus: U.S.A.
Students in the International Business major acquire global business expertise. They are taught the basis of management, marketing and finance as well as the fields of politics and economics in an international context. Students learn to adapt business models to different workplaces, and how to consider legal issues. Students will also develop awareness of the sustainable development of a business in a globalised world. The intercultural experience and the mandatory 2 years of international mobility strengthens students’ backgrounds, expertise and knowledge.
Courses
- Introduction to Business
- Creativity Management
- Financial Analysis and Decision Making
- Introduction to Business Intelligence
- Management Information Systems
- International Financial Management
- International Negotiations
- Special Topics in International Business
- International Strategy
- Capstone Project
Careers
- Business development manager
- International team manager
- Specialist in international trade markets
- Import/export specialist
LUXURY BRAND MANAGEMENT
Global BBA Campus: Sophia Antipolis, France
This specialisation is for participants attracted by the fast-growing market of luxury and fashion. Not only does it provide fundamental knowledge (design, innovation, sales, KPI, P&L, merchandising, etc.) as it also develops an in-depth understanding of the methods, customer behaviour, entry modes and terms of payments in various countries.. Sessions are led by professionals, making them highly relevant and immediately applicable to a career in leading companies in the sector.
Courses
- Introduction to Business
- Creativity Management
- Introduction to Luxury
- Business Elective - Lower Division
- Luxury Services and Products Management
- Pricing and Communication in luxury and Fashion
- Digital Marketing
- Luxury Brand Management
- Capstone Projects I and II
Careers
- Communication
- Visual merchandiser
- Sales
- Public relations
- POS manager
- Event manager
- Visual merchandiser
MARKETING
Global BBA Campus: Sophia Antipolis, France
Students choosing to specialise in this discipline will acquire an understanding of the complex relationship between producers and consumers whose needs and price sensitivity they will analyse. They will then be ready to specialise further in one of the many domains of marketing such as international marketing, e-marketing, and B2B marketing.
Courses
- Introduction to Business
- Creativity Management
- Management Communication
- Business Elective - Lower Division
- Intellectual Property and Ethical Marketing
- Retail Marketing
- Digital Marketing
- Brand Management
- Capstone Projects I and II
Careers
- Direct marketing manager
- Product manager
- Research marketing
- Brand manager
- Marketing manager
- Digital marketing manager
SUSTAINABLE DEVELOPMENT & SOCIAL RESPONSIBILITY
Global BBA Campus: Sophia Antipolis, France
This type of training meets the needs of companies who must integrate the environmental dimension in their development and investments. This specialisation trains responsible managers to master the tools of sustainable development with expert knowledge of environmental issues.
Courses
- Introduction to Business
- Principles of Environmental Science
- Business Elective - Lower Division
- Environmental Legislation
- Quality Management
- Technology Management & Life Cycle
- Environmental Economics & Policy
- Natural Resource Management
- Capstone Projects I and II
Careers
- Auditor
- Project manager / sustainable development manager in companies
- Independent expert
E-COMMERCE AND DIGITAL TRANSFORMATION
Global BBA Campus: Lille, France
This specialisation prepares students for issues related to the constantly evolving need for digital transformation in companies. The management and development of an E-commerce website, prospecting and developing traffic are also part of this specialisation. Graduates will be able to determine strategy in order to improve, monitor and analyse web-traffic.
Courses
- Introduction to Business
- Fundamentals of e-Business Models
- Introduction to Digital Transformation
- Entrepreneurship and Small Business Management
- E-Commerce and Omnichannels
- E-Business and Social Networks
- User Experience
- Data Analytics and Traffic Management (SEO, SEA)
- Research project: Capstone I and II
Careers
- E-Business consultant
- Customer service manager
- Webmaster
- Traffic manager
- Web product manager
- Salesman
- Web designer
GLOBAL BUSINESS
Global BBA Campus: Belo Horizonte, Brazil
This specialisation prepares students to become decision takers in multicultural international environments. Courses focus on understanding the economic, social, cultural and ethical dimensions of global business.
Courses
- Fundamentals of Management
- Entrepreneurship and Management of SMEs
- Financial markets and Institutions
- Business Finance
- Digital Marketing
- Strategy and Value Creation
- Crisis Management
- Research Project: Capstone I and II
Careers
- Buyer
- Sales agent
- Business unit manager
- Supply chain manager
- Export manager
Specialisations and corresponding destinations are subject to change. We regularly update the specifications to reflect the latest trends and growth areas across sectors.
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