Double Degree Global BBA and Bachelor in Artificial Intelligence for Business

Double Degree Global BBA and Bachelor in Artificial Intelligence for Business

The EADA-SKEMA Global BBA and Bachelor in Artificial Intelligence for Business is a four-year double degree in international business management and AI taught completely in English.

A Unique Combination of Management, Marketing and Finance in the context of international politics and economics as well as the programming, architecting and technology strategy expertise to succeed in today's digital and AI business world with extensive: Programming and AI Engineering Expertise Centred on Python for AI and Full-Stack Programming.

The Global BBA and Bachelor in Artificial Intelligence for Business develops young professionals that bring an added value to the companies, organisations and institutions where they work. This clear value is combined with the specialised tools, resources and personalised assessment of EADA Careers & Talent to create graduates that are prepared to take on any professional challenge.


Customisable to Suit Career Goals with Electives and Specialisations

11 specialisations to choose from to develop skills and knowledge in a particular area


Longitudinal AI and entrepreneurship projects

customized to each student


Selective involvement with the high-tech startup cross-cultural Barcelona community

including major world business such as: Mobile World Congress, ISE, OFFF, IoT Solutions World Congress, Smart City Expo World Congress


Complete International Immersion Experience Promoting an International Perspective

Open up a world of opportunities for personal and professional growth. The 1-2 years of study abroad and the multi-campus experience with more than 120 nationalities enrich students' learning experience and strengthen cross-cultural management skills.


Individualized coaching

ultimately geared towards finding the dream job for each student upon graduation


Small class sizes of just 25-35 students

allowing for lively discussions and meaningful connections between participants and faculty.


Graduates Prepared to Shape the Future of Society

Whether in a more managerial or technical role, Graduates will be ready to face the important choices determining how humans and automation will coexist for a better world.









Programme taught in English

Request information about the Double Degree BBA and Bachelor in Artificial Intelligence for Business

Global BBA and Bachelor in Artificial Intelligence for Business

Language English

Next intake


Duration 4 years
ECTS 300
Dedication Full-time
join the revolution

Join the Artificial Intelligence Revolution

In today’s economy, from the factory floor to the CEO’s office, from public sector workers to the offices of high public officials, larger pockets of intelligence are rapidly shifting from humans to Artificial Intelligence (AI). The technology is even surpassing human intelligence in previously unimaginable ways. AI is lifting productivity, enabling automation and transforming entire industries with new tools and products such as automatic translation, self-driving vehicles, legged robots, fine motor manipulation, health diagnostics, and instant ad auctions. Even the creative arts and ethics choices are being overtaken by Artificial Intelligence.

Boosted by digitalization and rapid innovation, it has become crystal clear that the AI industry is now growing at a staggering rate. At the same time, it is becoming increasingly evident that there will continue to be a shortage of well-trained professionals in this expanding universe of AI dominance. Business leaders that don’t understand Artificial Intelligence technologies and the corresponding business transformations will fare way worse than those that do.

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Friday, February 10

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Find out what it's like to study a bachelor's at EADA first-hand from Brazilian Global BBA student Maria Luiza Fernandes.


Why study the Double Degree Global BBA and Bachelor in Artificial Intelligence for Business?


why eada 1

25-35 students per class

Enjoy a personal approach in small groups

11 specialisations

Tailor the curriculum to your goals


why eada 2

+120 nationalities

Build a global network

7 Global Campuses and +45 exchange partners

Develop cross-cultural skills


why eada 3

8-12 month internship

Apply skills in real operating environments

+150 Careers & Talent events annually

Define, develop and achieve professional goals 


Rankings & accreditations

Our rankings and accreditations are granted by independent organisations. They are an excellent tool to help you identify top business schools and universities around the world. These organisations use objective criteria to evaluate institutions of higher education, and are key to making the important decision of where to continue your education.

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logo the economist
logo equis
logo amba

Barcelona: the ideal city to study Artificial Intelligence

At EADA's campus in the heart of Barcelona, you will become familiar with the city's extensive Artificial Intelligence and innovation ecosystem.  The city is home to global Mobile Tech and consistently ranked among the most innovative cities in Europe. Barcelona boasts a diverse range of AI startups as well as traditional companies that have made Barcelona their digital hub, making it an important player on the global AI map.


Whole neighbourhoods dedicated to innovation like @22Barcelona


#1 in Southern Europe and #7 in Europe in digital unicorns, total deals and startup investment

top universities

7 top universities with +200,000 students


Programme structure of the Double Degree Global BBA & Bachelor in Artificial Intelligence for Business

BBA and AI for Business: AI Structure

The Global BBA includes courses in general education, business fundamentals and global skills followed by a strategic specialisation that build expertise over the four years of study. In addition to this, Double Degree students take 15 extra ECTS credits per year to complete both degrees in 4 years, with a total of four extra courses per year.

Students can spend from two or four semesters abroad at one of the EADA-SKEMA Global BBA campuses (Brazil, China, France, South Africa or the U.S.) or at an exchange partner university (subject to academic partner requirements and seats available). Two semesters (one academic year) abroad are mandatory for all students.

The specialisation takes place in year 4. Where students study in years 3 and 4 depends on their choice of specialisation.

students in class

Year 1

Campus Barcelona Campus

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  • The Science of Intelligence
  • Marketing Principles
  • Business and Economics Calculus
  • Statistics for Business Decisions
  • Consumer Computer Applications
  • Software Engineering for Artificial Intelligence Projects
  • Managerial Accounting
  • Financial Accounting
  • Algorithms
  • Macro Economics
  • Micro Economics
  • Academic Research and Writing
  • Legal and Ethical Considerations in Artificial Intelligence Architectures
  • Pre-specialisation elective

Year 2

Campus Barcelona Campus

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  • Principles of Modern Management
  • Business Law
  • Introduction to Databases
  • Consumer Engagement
  • Advanced Computer Business Applications
  • Introduction to Computer Architectures
  • Natural Language Processing
  • Social and Sustainable Responsibility
  • Public Speaking and Presentation Skills
  • Business and Professional Writing
  • Introduction to Business Research
  • Cloud Computing
  • Pre-specialisation electives

Year 3

Campus Barcelona Campus or abroad



  • Human Resource Management
  • Marketing Strategy
  • Business Development
  • Entrepreneurship and Innovation
  • Machine Learning
  • Advanced Topics in Artificial Intelligence: Neural Networks
  • International Logistics and Trade
  • Globalization and Development
  • Legal Issues
  • Cybersecurity
  • Glocal Awareness (online from SKEMA)
  • Foreign Language
  • History and Culture
  • Mobile Computing

Year 4

Campus Barcelona Campus or abroad

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  • Ethics
  • Essentials of Project Management
  • Leading Tomorrow
  • Computer Vision and Speech Recognition
  • Frontiers of Artificial Intelligence: Robotics, Internet of Things and Cyber Security
  • Advanced topics in AI Computer Architectures: Metaverse 
  • IoT Architectures
  • Specialisation courses Global BBA
  • Sustainable Innovation
  • Strategy
  • International Business
  • Global Business
  • Entrepreneurship & Business Admin.
  • Corporate Finance
  • Marketing
  • Luxury Brand Management 
  • Sustainable Development & Social Responsibility
  • E-commerce & Digital Transformation
  • Accounting

flag us  Raleigh Campus (U.S.)

flag south africa  Stellenbosch Campus (South Africa)

flag france  Lille or Sophia Antipolis Campus (France)

flag brazil  Belo Horizonte Campus (Brazil)

flag china  Nanjing Campus (China)

eada logo           Barcelona Campus (Spain)

Double degree (300 ECTS): Bachelor in Business Administration (accredited by the French Ministry of Education) + private diploma Bachelor in Artificial Intelligence
for Business from EADA Business School

EADA reserves the right to make changes to the programme, including but not limited to, the academic content.


Artificial Intelligence: What will I learn?

Our students program using some of the most advanced Artificial Intelligence tools with a specific focus on Python, Software Engineering, 5G, Internet of Things and Web Full-Stack Development. Moreover, the majority of the computer science and artificial intelligence courses are based on the most advanced courses taught at leading international research centres such as MIT, Harvard and Stanford.

Participants will use ChatGPT from day one as a programming co-pilot. From the first class, they will be able to use it as a powerful co-pilot in their Artificial Intelligence assignments.

Students complete the courses of the Bachelor in Artificial Intelligence for Business online during the study periods abroad.


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Software projects with a business purpose

projects 2

A business plan for a start-up

projects 3

A presentation on AI architecture about the components learned


Global BBA campuses: Where will I study?

The Double Degree offers an unparalleled global experience, with more than 120 nationalities on our 7 BBA campuses, plus more than 45 exchange partner universities.  Students complete one to two years of their studies abroad, becoming operational in foreign managerial culture and cross-cultural relations as they live a unique multi-campus experience.

Barcelona, Spain

SPAIN: Barcelona Campus

EADA Business School
The business hub for innovation, entrepreneurship and sustainability in Europe

The Barcelona Campus borns from the partnership between SKEMA and EADA Business School. Founded in 1957, EADA Business School has maintained the values of equality, independence, personal development, academic excellence and global vision, which have traditionally characterised it. EADA has 2 Campuses located in the city center (Aragó - Campus 1 and Provença - Campus 2), designed to offer top quality training and services. Its excellent location can be easily accessed by public and private transport.

Belo Horizonte

BRAZIL: Belo Horizonte Campus

Brazil’s Silicon Valley

Present in Brazil since 2015, SKEMA has developed very rapidly and is now opening a brand new ‘city campus’ located in Funcionários, one of the most active neighbourhoods in the heart of the city of Belo Horizonte, which is set to become the digital hub of the innovation ecosystem of the capital of Minas Gerais and its 2.7 million inhabitants. This urban campus represents a new milestone in the development of SKEMA’s activities in Brazil, which involve the creation of, in addition to the business school’s activities, the SKEMA Law School for Business — a law school announced in the SKY25 Strategic Plan.

Lille - France

FRANCE: Lille Campus

At the crossroads of Europe

This contemporary campus, spread across 20,000 m2, is located in the heart of the city, in the Euralille district, which is the metropolis’ business centre. Lille has one of the largest student populations in the country. The Hauts- de-France region represents an attractive centre of economic life, home to the head offices of many groups and large companies. Multinational companies are located here; as it is the logistical centre of Europe.

Raleigh - USA

U.S.: Raleigh Campus

In the heart of the Research Triangle Park

This campus is located in the heart of North Carolina State University’s Centennial Campus. Not far from the leading American technology park (Research Triangle Park), Raleigh brings together many innovative companies and research laboratories. Students have the opportunity to benefit from the infrastructures of one of the largest American universities. To this dense economic fabric, we can add many universities (16 in total) and an exceptional quality of student life.

Sofia - France

FRANCE: Sophia Antipolis Campus

In the heart of the French Riviera

Sophia Antipolis, Europe’s leading technology park, is a laboratory of 21st century companies and a highly-skilled community. Several major engineering schools, university establishments and research institutes are located here, creating intellectual vitality with a great student community. SKEMA benefits from the presence of over 1,500 companies around its campus.

Stellenbosch - South Africa

SOUTH AFRICA: Stellenbosch Campus

Destination: South Africa

SKEMA has set up its new campus within Stellenbosch University, an emblematic institution near Cape Town, South Africa. Students enjoy the many facilities of Stellenbosch University: a huge documentation centre, a music school, concert halls, an athletics stadium, several Olympic swimming pools and sports grounds.

Suzhou - China

CHINA: Nanjing Campus

An innovative city with ancient roots

Through the International Joint Audit Institute NAU-SKEMA, the Nanjing campus combines two institutions of higher education and excellence: Nanjing Audit University and SKEMA Business School. Former capital of China, Nanjing is a major cultural and economic hub of modern China.  It is recognised throughout the country for hosting innovative companies in the
fields of energy, transportation and electronics.


4th year specialisations: How can I tailor my learning?

The specialisation takes place in year 4 and students choose from 11 areas of specialisation. Where students study in years 3 and 4 depends on their choice. Specialised knowledge not only improves graduates’ employability, but their professional performance as well. The new approaches and industry-backed techniques that they learn enable them to master a strategic skill set and develop a deep understanding of the unique challenges facing their industry of interest.



This specialisation prepares students to critically and comprehensively engage with the complex economic, social and environmental challenges faced by modern companies.



Students develop a solid understanding of company financial practices and resources within a financial system that is complex, highly organised and ever more sustainable.



This specialisation prepares future managers, intra- or entrepreneurs for the quantitative and qualitative aspects of a company such as calculating objectives and managing teams.



Students learn the basis of management, marketing and finance as well as  the fields of politics and economics in an international business context.



This specialisations provides fundamental knowledge in luxury brand management, it also develops an in-depth understanding of the methods, customer behaviour, entry modes and terms of payments around the world.



Students acquire an in-depth understanding of the complex relationship between producers and consumers before further specialising in an area of marketing such as e-marketing or B to B.



This specialisation trains responsible managers to master the tools of sustainable development
with expert knowledge of environmental issues. 



Students explore a wide range of strategic problems, including competitive advantage, digitalisation, and the interaction between industry structure and organisational capabilities. 



This specialisation prepares students for issues related to the constantly evolving need for digital transformation such as e-commerce websites and prospecting and developing traffic. 



This specialisation is a robust concentration in accounting. Internal audits, consolidating company accounts, and learning how to use accounting software.



This specialisation is a robust concentration in accounting. Internal audits, consolidating company accounts, and learning how to use accounting software.


Launching a successful international career

The cross-disciplinary managerial skills that the Double Degree provide allow graduates to progress quickly towards senior management positions, many of which require the integration of artificial intelligence in business. Our graduates provide an added value to the company with a background in the fundamentals of management, marketing and finance complemented with a mastery of hardware and software architectures to optimise business.



 € 39,500




Source: Careers & Talent employability survey, BBA class of 2020.

The EADA-SKEMA Global BBA and Bachelor in Artificial Intelligence for Business is a four-year double degree in international business management and AI taught completely in English.

A Unique Combination of Management, Marketing and Finance in the context of international politics and economics as well as the programming, architecting and technology strategy expertise to succeed in today's digital and AI business world with extensive: Programming and AI Engineering Expertise Centred on Python for AI and Full-Stack Programming.

Monday - Friday