Marketing, Operations and Supply

Nuno J. Lopes holds a PhD in Marketing from IESE and an MBA from ESADE. He was visiting NOVA SBE (Portugal) during 2022. Along the years, Nuno has been investigating how two consumers choose jointly and how this affects their decision strategies¸ emotions experienced, and the type of products dyads typically select. His research was published at the Review of Managerial Science and presented at the most prestigious marketing conferences around the world. Before joining the academia, Nuno worked several years in sales, consulting, marketing, and retail in leading multinationals such as Diageo, Accenture, Deloitte, and Aldi.