Marketing, Operaciones y Supply

Alexis Mavrommatis

Alexis Mavrommatis

Researcher

Alexis Mavrommatis es graduado ejecutivo por la University of Cambridge (Sustainable Leadership) y la Harvard Business School. PhD y MSc en Retail Management por la University of Stirling, UK. Alexis ha trabajado para el grupo Carrefour y como consultor senior para JDV The Retail Company, desarrollando innovadores conceptos de puntos de venta para retailers y fabricantes (Carrefour, P & G, Coca-Cola, Masterfoods, Eroski). Alexis enseña e investiga en las áreas de marketing, retailing, estrategias multicanal, sostenibilidad y emprendimiento. Ha participado en más de 70 conferencias académicas y profesionales, y en 2012 obtuvo el puesto 33 en el ranking “Business Professor” de la prestigiosa revista “The Economist”. Su última publicación académica ha sido en el “European Journal of Marketing”, en relación a la toma de decisiones en la eliminación del producto.

Retail Internationalisation;Store Image;Store Positioning;Brand Personality in Retailing; Green Marketing; Green Retailing; Multichannel strategies

Other (e.g. Graduate in Psychology, Engineering...) | Executive Education, University of Cambridge

Other (e.g. Graduate in Psychology, Engineering...) | Executive Education , Harvard Business School

Other (e.g. Graduate in Psychology, Engineering...) | Executive Education, ESADE

Ph D - Doctor of Philosophy | , University of Stirling

Other (e.g. Graduate in Psychology, Engineering...) | Master in Retail Management, University of Stirling

BBA - Bachelor of Business Administration | , American College of Athens

European Marketing Academy - EMAC

Institute for Retail Studies - IRS

Academic

Full Time Professor , EADA (2005-)

Head of Marketing Dept, EADA (2008-2012)

Professor, ESADE (2002-2005)

Teaching assistant, Stirling University (1999-2003)

Visiting Professor

, Rouen Business School (2005-2009)

, Institute for Retail Studies (2003-2005)

Professional

Senior consultant, Jos de Vries The Retail Company (2002-2005)

Retail Consultant, Free-lance (2000-2002)

Category Manager, Group Promodès Hellas (Athens - Greece) (1997-1997)

ACCIO (2010 - )

Innoval/Alimentaria (2007 - 2008)

Carrefour Spain (2007 - 2007)

CocaCola Spain (2007 - 2007)

Caprabo Supermarkets (2006 - 2006)

Journal Article, Non-Scholarly

MAVROMMATIS, A. , Costa, G. (2019). DE LA SERVUCCIÓN A LA VIVENCIA: potenciando la experiencia transformadora en el punto de venta. : Harvard Deusto Márketing y Ventas, .

MAVROMMATIS, A. (2016). EATALY: “poesía” italiana que revoluciona el acto de comprar. Madrid : Harvard Deusto Marketing & Ventas.

Book, Scholarly

MAVROMMATIS, A. (2018). DESIGUAL: Managing a Multichannel Customer Experience From a Customer Pespective. : .

Gaber, . , MAVROMMATIS, A. , Rikkers, . (2005). The Store Manual. : .

Journal Article, Scholarly

ARGOUSLIDIS, P. , Skarmeas, D. , , A. , MAVROMMATIS, A. (2018). Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective. : European Journal of Marketing.

, G. , MAVROMMATIS, A. , , M. , VALDÉS GANDARILLAS, S. (2018). Collaborative Relationships between Manufacturers and Retailers: A Supply Chain Collaboration Framework. : Journal of Business and Economics.

ARGOUSLIDIS, P. , BALTAS, G. , MAVROMMATIS, A. (2015). An empirical investigation into determinants of decision speed in product elimination decision processes. Volume 33: European Management Journal.

Argouslidis, P. , Baltas, G. , MAVROMMATIS, A. (2014). "Outcomes of decision speed: an empirical study in product elimination decision-making processes". : European Journal of Marketing.

MAVROMMATIS, A. , Burt, . (2006). The International Transfer of Store Brand Image. : International Review of Retail, Distribution and Consumer Research.

Conference Proceeding

, D. , ARGOUSLIDIS, P. , MAVROMMATIS, A. , , F. (2018). On Relationship Value in International Marketing Channels . Tokyo: Global Alliance of Marketing & Management Associations (GAMMA) .

MAVROMMATIS, A. , Costa, G. , Vila, M. , Valdes, S. (2017). Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework. Springer, Cham: Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics. Springer, Cham.

MAVROMMATIS, A. , ARGOUSLIDIS, P. (2016). CONSUMERS’ REACTIONS TO VARIETY REDUCTION IN GROCERY PRODUCT CATEGORIES: A REACTANCE THEORY APPROACH. Hong Kong : Global Alliance of Marketing and Management Association (GAMMA) .

ARGOUSLIDIS, P. , George, B. , MAVROMMATIS, A. (2012). Outcomes of decision-making pace: evidence from product elimination decision processes. Cardiff: British Academy Conference, Cardiff, 11-13 of Sept..

MAVROMMATIS, A. , Sands, S. , Ferraro, C. (2011). A Changing Game: Understanding Multichannel Shopper Segments. Perth: Australian and New Zealand Marketing Academy.

Argouslidis, P. , MAVROMMATIS, A. , Baltas, G. (2011). Pace of the service product elimination decision-reaching process: an empirical investigation into the effects of firm and product characteristics. : AMA 2011.

MAVROMMATIS, A. Contextual effects on the magnitude of assortment reduction in grocery retailing. : Academy of Marketing Annual Conference.

MAVROMMATIS, A. , ARGOUSLIDIS, P. , Baltas, G. (2009). Exploring product delisting in retail firms. Leeds Metropolitan University, UK: Annual Proceedings of the Academy of Marketing Conference.

MAVROMMATIS, A. , ARGOUSLIDIS, P. , Indounas, K. (2008). Exploring the Role of Relationship Pricing in Industrial Export Settings: Evidence from the UK. San Diego California: American Marketing Association Summer Educators conference.

MAVROMMATIS, A. (2001). Conceptual model for examining store image transferability. : Seminar Paper, Department of Marketing, Stirling University.

MAVROMMATIS, A. (2001). International Store Image Transferability: Standardise your image or not?. Tilburg: 11th International Conference on Research in the Distribution Trades.

Studies and Reports

MAVROMMATIS, A. , Waffender , J. (2010). Sustainable development in Spain – a market opportunity?. : .

Case Study with Teaching Note

MAVROMMATIS, A. , ROMAN COY, D. , PEREZ FERNANDEZ, L. The A65 Toll Road Dilemma: Balancing Economic progress with Environmental Protection. : .

MAVROMMATIS, A. , Quintavalle, A. (2009). The New WatchWinder. : EADA.

Working Paper

MAVROMMATIS, A. (2009). Contextual Effects on the Magnitude of Assortment Reduction in Grocery Retailing. : EADA.

Other

MAVROMMATIS, A. (2009). The green shopping experience. : XXIV Jornadas de Distribución Comercial : Shopping Experience, la experiencia de compra.

Doctoral Theses

MAVROMMATIS, A. (2003). Standardisation in International Retailing: Transferring Store Brand Image. : University of Stirling.