Marketing, Operaciones y Supply

Martin Vivancos Gimenez

Martin Vivancos Gimenez

Martín Vivancos holds a degree in Publicity and Public Relations from Universitat de Girona and a degree in Physical Education from Universitat de Barcelona. He holds a diploma in Strategic and Operational Marketing and in Quality Management from the Universitat Politècnica de Catalunya and has developed part of his professional career as a consultant in these areas. Martin holds a Master in Marketing Management and in Leadership and Organizational Coaching from EADA. He tries to combine these two areas of knowledge as a trainer and consultant. He has collaborated with companies sucha as Abertis, Agbar, Akzo, Alcampo,CaixaBank, Caprabo, Cirsa, Henkel Ibérica,Pirelli, Wrigley and Xerox. Martin is currently Director of the Executive Master in Marketing and Commercial Management at EADA.

Consumer Behaviour;Sport Management; Services

Other (e.g. Graduate in Psychology, Engineering...) | Graduate in Advertising and Public Relations, University of Girona

Other (e.g. Graduate in Psychology, Engineering...) | Graduate in Physical Education (INEFC), University of Barcelona

Other (e.g. Graduate in Psychology, Engineering...) | Master in Business Quality Management, Universitat Politècnica de Catalunya

Other (e.g. Graduate in Psychology, Engineering...) | Master in Marketing Management, EADA

Other (e.g. Graduate in Psychology, Engineering...) | Master in Sport Management, INEFC (Barcelona University)

Associació Catalana de Gestors Esportius Professionals - ACGEP

Professional

Director of communication, Sport Council (Catalan Government) (1993-2001)

Manager of sport centres, Sport Council (Catalan Government) (1990-1993)

Book, Scholarly

VIVANCOS GIMENEZ, M. "Happy management". BARCELONA / SPAIN: PROFIT EDITORIAL.

Book, Non-Scholarly

VIVANCOS GIMENEZ, M. (2018). Persigue tus sueños. : .

Journal Article, Non-Scholarly

VIVANCOS GIMENEZ, M. (2008). "Low Cost" : estilo de vida y modelo de negocio. : Harvard Deusto Marketing & Ventas.

Chapters in Non-Scholarly Book

VIVANCOS GIMENEZ, M. (2007). 50 lecciones de management : libro conmemorativo del 50 aniversario de EADA. Barcelona: GRANICA.

Journal Article, Scholarly

VIVANCOS GIMENEZ, M. (2007). Los consumidores del mañana: valores de consumo de la generación PlayStation. : Harvard-Deusto Márketing & Ventas.

VIVANCOS GIMENEZ, M. (2005). Evolución y variables de gestión en el sector servicios. : MK: Márketing + Ventas.

VIVANCOS GIMENEZ, M. (2005). Shopping: gestionando la experiencia de compra. : Harvard-Deusto Márketing & Ventas.

VIVANCOS GIMENEZ, M. (2004). Márketing estratégico y responsabilidad social corporativa. : Harvard-Deusto: Márketing & Ventas.

Case Study with Teaching Note

VIVANCOS GIMENEZ, M. (2003). La investigación de mercado y su aplicación en el sector turístico. : EADA.