Estrategia, Liderazgo y Personas

Eric Viardot

Eric Viardot

Eric Viardot has a Doctorate in Management and he is a graduate of the HEC Business School and the Institute of Political Sciences, Paris. He worked in different marketing positions for Hewlett-Packard in France, Canada and the U.S. He was then a financial director for a large international NGO in Asia and Central America. After that, he joined Bain and Company as a senior consultant and had numerous assignments in Europe with technology-driven companies. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is currently the co-editor of the International Journal of Technology Marketing. He is also an active consultant and trainer and has worked with several major multinational corporations. Eric is a full time professor of Corporate Strategy and Marketing and Director of the Global Innovation Management Center at EADA.

Business Strategy and Planning ; Strategic Marketing ; Large Accounts Management ; Industry focus: High Technology Tourism

Other (e.g. Graduate in Psychology, Engineering...) | HDR, Université de Aix en Provence

Other (e.g. Graduate in Psychology, Engineering...) | Ph D - Doctor in Business Strategy, Université de Nice-Sophia-Antipolis

MBA - Master of Business Administration | , Ecole HEC Paris

Other (e.g. Graduate in Psychology, Engineering...) | Master of Political Science, Institut d'Etudes Politiques de Paris

ERASMUS Academic Network project of European Academic Network for Open Innovation - OpenINN

McKinsey's Online Executive Panel -

The Greening of Industry Network - (GIN)

The Licensing Executives Society International - (LESI)

Academic

Affiliate Professor, HEC SCHOOL OF MANAGEMENT, Paris, France (2004-)

Professor, CERAM BUSINESS SCHOOL, Sophia-Antipolis, France (1990-)

Professional

Managing Partner, GLASSWATER & C°, Sophia-Antipolis, France (1993-)

Senior Consultant, BAIN & COMPANY, Paris, France (1989-1990)

Finance and Administrative Director, MEDECINS SANS FRONTIERES (1987-1988)

Senior Sales Representative (National account manager), DEC (now HP), CANADA, Montreal (1985-1987)

Senior Sales Representative, DEC (now HP), FRANCE, Paris (1982-1985)

Journal Article, Scholarly

VIARDOT, E. (2019). Internal and External Financing of Innovation: Sectoral differences in a longitudinal study of European firms. Emerald: European Journal of Innovation Management.

VIARDOT, E. (2017). The effectiveness of open innovation: Do size and performance of open innovation groups matter?. Imperial College Press: International Journal of Innovation Management.

VIARDOT, E. (2017). Trust and Standardization in the Adoption of Innovation . IEEE: IEEE Communications Standards Magazine.

VIARDOT, E. (2017). Branding in B2B: The Value of Consumer Goods Brands in Industrial Markets. Emerald: Journal of Business and Industrial Marketing.

VIARDOT, E. (2017). Exploring some frontiers issues in the marketing of technology and innovation. Inderscience: International Journal of Technology Marketing, .

BOADA GRAU, J. , Sánchez-García, J. , VIARDOT, E. , Boada-Cuerva, M. , Vigil-Colet, A. (2016). Entrepreneurial Orientation Scale: Adaptation To Spanish. : THE SPANISH JOURNAL OF PSYCHOLOGY.

VIARDOT, E. (2016). Innovating in the marketing of innovation. : International Journal of Technology Marketing.

BOADA GRAU, J. , Sánchez-García, J. , VIARDOT, E. , Boada-Cuerva, M. , Vigil-Colet, A. (2016). Adaptation of an entrepreneurial motivation scale into Spanish. University of Murcia: Anales de Psicología.

VIARDOT, E. , Alexander, B. (2016). Marketing of innovation under conditions of uncertainty. Inderscience: International Journal of Technology Marketing.

VIARDOT, E. (2016). Managing innovation with standardisation. An introduction to recent trends and new challenges. Elsevier: Technovation.

VIARDOT, E. (2015). Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions. Inderscience: International Journal of Technology Marketing.

VIARDOT, E. (2015). It is time to see innovation through to the results. ISPIM: ISPIM News Bulletin .

VIARDOT, E. (2015). The ever changing facets of high tech customers. Inderscience: International Journal of technology Marketing.

VIARDOT, E. , Brem, A. , , . (2015). Leveraging technology marketing for producing social good and firm’s succes. : International Journal of Technology Marketing.

VIARDOT, E. (2014). Innovating in global markets: challenges for sustainable growth. Inderscience: International Journal of Technology Marketing.

VIARDOT, E. , BREM, A. (2014). Never has been so important the research about how to market effectively technology. . Inderscience: International Journal of Technology Marketing.

VIARDOT, E. (2013). The role of cooperatives in overcoming the barriers to adoption of Renewable Energy. Elsevier: Energy Policy.

VIARDOT, E. , BREM, A. , Huizingh, E. (2013). Special Issue on Action for Innovation: Marketing Inventions with Success. Inderscience: International Journal of Technology Marketing (IJTMKT) .

VIARDOT, E. (2013). More open innovation means more ambidextrous dexterity. ISPIM association: ISPIM Magazine.

VIARDOT, E. , Brem, A. , Huizingh, E. (2012). Special Issue on Using Innovation to Achieve Long-Term Sustainable Positions in Markets. Inderscience: International Journal of Technology Marketing (IJTMKT).

VIARDOT, E. , Brem, A. , Huizingh, E. (2012). Special Issue on Using Innovation to Achieve Long-Term Sustainable Positions in Markets. Inderscience: International Journal of Technology Marketing (IJTMKT).

VIARDOT, E. (2011). Una tipología de competencias claves de marketing para la innovación. Mefellin, Columbia, Universidad EAFIT: Revista de Negocios Internacionales.

VIARDOT, E. (2011). At the forefront of research about marketing high technology. Inderscience Publisher, Switzerland: International Journal of Technology Marketing (IJTMKT) /Inderscience Publisher .

VIARDOT, E. (2011). Nueve principios fundamentales para la gestión de capacidades estratégicas. Spain/ Barcelona/ Planeta DeAgostini: harvard deusto business review.

VIARDOT, E. , Calderon, L. (2011). The Impact of National Culture on Change Management. : Journal of International Management Studies.

VIARDOT, E. (2011). Several new view points about the diffusion rate of a new technology product or service. UK: International Journal of Technology Marketing.

VIARDOT, E. (2010). Achieving Market Leadership: The Next Challenge for Technology Firms from Growing Countries. Himachal Pradesh/India/ Chitkara University : Journal of Technology Management for Growing Economies.

VIARDOT, E. (2005). Human resources management in large information based services companies: Towards a common framework?. : International Journal of Technology Management.

VIARDOT, E. (2003). Services de haute technologie : le processus de développement des services d’information industriels. : Gestion : Revue Internationale de Gestion.

VIARDOT, E. (2000). Understanding the Nature of Professional Information Technology-based Services. : European Management Journal.

VIARDOT, E. (1998). Los dos métodos de segmentacion de los mercados para los productos de alta tecnologia. : Revista ESIC Market.

VIARDOT, E. (1998). Stratégie et Ecologie. : Revue Techniques de l’Ingénieur.

VIARDOT, E. (1997). Le rôle des dirigeants dans la réponse stratégique aux contraintes écologistes. : Revue Economies et Sociétés, série Sciences de Gestion.

VIARDOT, E. (1994). La stratégie à effet de levier comme réponse au défi écologiste. : Cahiers de recherche du Ceram.

VIARDOT, E. (1993). Les cinq réponses aux pressions écologistes. : Harvard Business Review.

VIARDOT, E. (1990). Vendeurs, sachez gérer votre portefeuille. : Harvard Business Review - L'Expansion.

Chapters in Scholarly Book

VIARDOT, E. (2019). Innovation And Innovation Management. London, New York: Routledge.

VIARDOT, E. (2017). Strategy and Communication for Innovation. Germany: Springer Verlag.

VIARDOT, E. , NYLUND, P. (2017). Conquering the Digital Customer: How Zara Is Confronting the Digital Innovation Revolution. Hershey, PA 17033, USA : IGI Global.

VIARDOT, E. (2017). Conquering the Digital Customer: How Zara Is Confronting the Digital Innovation Revolution. : IGI Global.

VIARDOT, E. (2016). Redefining collaborative innovation in the digital economy. Springer Verlag: Springer Verlag.

VIARDOT, E. (2015). Handbook of Research on Managing and Influencing Consumer Behavior. Hershey PA, USA 17033: Business Science Reference (an imprint of IGI Global).

VIARDOT, E. (2014). Encyclopedia of Information Science and Technology, Third Edition. Hershey, Pennsylvania 17033-1240, USA: IGI Global.

VIARDOT, E. (2014). TUI Travel: Combining Strategy, Operations and Risk Management to Achieving Business Excellence. United KingDom: Bloomsbury Publishing.

VIARDOT, E. (2014). Strategy and Communication for Innovation. Germany: Springer.

VIARDOT, E. (2013). Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader” . Hershey, Pennsylvania (USA): IGI global.

VIARDOT, E. (2012). Encouraging the Development of Renewable Energy: The Role of Cooperatives. USA: IGI Global.

VIARDOT, E. (2011). Taxonomy of Marketing Core Competencies for Innovation. Hershey PA, USA, IGI: Business Science Reference (an imprint of IGI Global.

VIARDOT, E. (2011). European Tour Operators: Confronting Competition in the Tourism Industry. : Financial Times/ Prentice Hall.

VIARDOT, E. (2011). Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks . Heidelberg/ Germany/ Springer: Springer.

VIARDOT, E. (2009). Corporate culture of France: Logic and Theory before results and reality. Excel Books, Mumbai: ” in International Business: Country culture and corporate culture, Dr. Hyun-Sook Lee Kim and Dr. R.K. Srivastava, .

VIARDOT, E. (2009). Country culture of France: Performance with elegance. Excel Book , mumbai: in International Business: Country culture and corporate culture, Dr. Hyun-Sook Lee Kim and Dr. R.K. Srivastava.

VIARDOT, E. , Johnson, G. , Scholes, K. , Whittington, R. (2008). Exploring Corporate Strategy. : Prentice Hall FT.

VIARDOT, E. (2005). Contemporary Issues in Tourism: Perspectives and Challenges. : ATINER.

Book, Scholarly

Chen, J. , Brem, A. , VIARDOT, E. , Wong, P. (2019). THE ROUTLEDGE COMPANION TO INNOVATION MANAGEMENT. London, New York: Routledge.

VIARDOT, E. (2017). The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force. Germany: Springer Verlag.

VIARDOT, E. , BREM, A. (2017). Revolution of Innovation Management. Internationalization and Business Models . London: Palgrave Macmillan.

VIARDOT, E. (2016). Revolution of Innovation Management. The Digital Breakthrough . : Palgrave Macmillan UK.

VIARDOT, E. (2016). 创新管理的演变:国际背景下的发展趋势 平装 – 2016年7月1日. Beijing, China: wqbook.

VIARDOT, E. , Brem, A. (2015). Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation. Germany: Springer International Publishing.

VIARDOT, E. Handbook of Research on Managing and Influencing Consumer Behavior. Cranfield University, Wharley End Beds MK43 0JR, UK: IGI Global.

VIARDOT, E. (2014). Los principios exitosos de la dirección de empresas. Barcelona: Profit Editorial.

VIARDOT, E. , BREM, A. (2013). Evolution of Innovation Management: Trends in an International Context. UK/USA: Palgrave Macmillan .

VIARDOT, E. , McDonald , M. , Chaix, P. (2010). Les Plans Marketing: Comment les Etablir,Comment les Utiliser. 2ème édition . Belgium: DE BOECK UNIVERSITE.

VIARDOT, E. Dix leçons de Stratégie. : The Book Edition, Lille.

VIARDOT, E. , Balogun, J. , Hope Hailey, V. (2005). Stratégies du changement. Paris, France: Pearson Education.

McDonald, M. , VIARDOT, E. , Vandercammen, M. (2004). Les plans marketing. Brussels, Belgium: De Boeck.

VIARDOT, E. (2004). Successful Marketing Strategy for High Tech Firms. Boston, U.S.A.: Artech House.

VIARDOT, E. (1999). Introduction to Information Based High Technology Services. Boston, U.S.A.: Artech House.

Case Study with Teaching Note

VIARDOT, E. (2018). Amadeus IT Group: Grow or Go – The Strategic Role of Growth in the Digital World. Telangana/ India/IUP Publications: Case Folio - The IUP Journal of Management Case Studies.

VIARDOT, E. (2018). Amadeus IT Group: Grow or Go. The Strategic Role of Growth in the Digital World. : The Case Center.

VIARDOT, E. (2016). AIRBUS: SOARING TO NEW HEIGHTS . London: The Case Centre.

VIARDOT, E. (2015). SELCO: Using frugal innovation for growth in the Renewable Energy business. : The Case Centre.

VIARDOT, E. (2014). Strategic Management of Innovation at SAP. Cranfield University, Wharley End Beds MK43 0JR, UK: The Case Centre.

VIARDOT, E. (2014). Abengoa: Sustaining Worldwide Leadership in the Solar Industry.. Cranfield University, Wharley End Beds MK43 0JR, UK: The Case Centre.

Conference Proceeding

VIARDOT, E. (2018). Internal and External Financing of Innovation: European Evidence”. Best paper award. . : .

VIARDOT, E. (2015). The Role of Trust and Standardization in the Adoption of Innovation. IEEE: .

Other

VIARDOT, E. (2018). Live Nation Entertainment: The Master of Live Music. UK: The Case Center.

VIARDOT, E. (2017). Revolution of Innovation Management: the Digital Breakthrough. Germany: University Industry Innovation Network (UIIN).

VIARDOT, E. (2016). Innovación y estandarización: cómo innovar a partir de estándardes. : Eada View.

VIARDOT, E. (2015). How to manage the innovation process in a company. Barcelona: Eada View.

VIARDOT, E. (2015). Creativity and innovation management. : Eada View.

VIARDOT, E. (2015). Gestion del cambio: en la empresa como liderar el proceso con exito. : Eada View.

VIARDOT, E. (2015). Claves para explorar otros mercados minimizando riesgos. : EADA View.

VIARDOT, E. (2015). ¿Tiene límites la expansión del imperio Inditex? . : EADA View.

VIARDOT, E. (2015). Barbie y el reto de la innovación tecnológica. Barbie se adapta a los nuevos tiempos. . : EADA View.

VIARDOT, E. (2015). Relevo generacional en la empresa: ¿cuando es el mejor momento?. : EADA View.

VIARDOT, E. (2015). Banco Santander y Apple ¿competencia-directa?. : EADA View.

VIARDOT, E. (2013). Creative consumers are on the rise. Barcelona: EADA.

VIARDOT, E. (2013). How social networks can help companies increase their creativity. Barcelona: EADA Blog.

VIARDOT, E. (2013). Evolution of Innovation Management. An increasingly popular ideation tool: idea contest. Barcelona: EADA Blog.

VIARDOT, E. (2013). Action for Innovation: Marketing inventions with success. : EADA.

VIARDOT, E. (2013). Evolution of Innovation Management: Three major trends. : EADA Blog.

VIARDOT, E. , , D. , , D. , , D. , , P. (2011). The Financial Crisis 2008 – 2010; Winners & Losers. U.S.A., Canada, France, Mexico and India´s Perspective. Cambridge , US: The Business Review, Cambridge .

VIARDOT, E. (2011). Special Issue on the Renewed Voice of the Customer in Innovation Design. Inderscience Publisher, Switzerland: International Journal of Technology Marketing (IJTMKT).

Journal Article, Non-Scholarly

VIARDOT, E. (2018). Tres grandes retos en un mundo global. Barcelona: El Periódico.

VIARDOT, E. (2017). Innovation technology and change management are the two sides of the same coin. Barcelona EADA: EADA View.

VIARDOT, E. (2016). El éxito en los negocios se cons­truye con una audacia racional. Madrid: The Business Traveler.

VIARDOT, E. (2016). Los consumidores ya no creen en Apple ni en Samsung. Barcelona: Economia Digital.

VIARDOT, E. (2016). ¿Cómo está impactando la tecnología en los negocios?. Travel Advisors: NEW Magazine.

VIARDOT, E. (2012). Audacia racional, la clave de la permanencia empresarial. Mexici: Revista de Negocios y economia Anáhuac.

VIARDOT, E. (2011). Países emergentes, desarrollo y liderazgo tecnológico. Barcelona: Catalunya empresarial · .

VIARDOT, E. (2010). La comunicación ¿El secreteo para tener éxito con una innovación? . España: Management Society.

VIARDOT, E. (2006). The New Leadership Challenge in the Tourism Distribution Industry. : Leadership Magazine for Managers, CLADEA.

VIARDOT, E. (2005). Six principles to make a technology standard. : Business Strategy Review.

VIARDOT, E. (2005). Exploiting the full potential of after-sales Market. : Product Marketing Magazine.

VIARDOT, E. (2001). De la Supply Chain au réseau industrie. : L'Expansion Management Review.

VIARDOT, E. (2000). La haute technologie réinvente le service. : L'Expansion Management Review.

VIARDOT, E. (1998). Le marketing : un élément clé de succès de la gestion des brevets pour les entreprises francaises. : Revue Française de Marketing.

VIARDOT, E. (1994). Comment mettre en place une stratégie de communication "verte" réellement efficace. Les leçons de l'expérience des industries chimiques. : Revue Française de Marketing.

VIARDOT, E. (1994). La place du Département Marketing dans l'organisation d'une société de haute technologie. : Revue Française de gestion.

VIARDOT, E. (1993). Contrainte écologique et choix stratégiques. : Hommes et Commerce.

VIARDOT, E. (1993). Marketers, attachez vos clients. : Marketing-Mix.

VIARDOT, E. (1992). Les deux méthodes de segmentation des marchés pour les produits de haute technologie. : Revue Française de Marketing.

VIARDOT, E. (1991). Les nouveaux outils de la Vente. : Revue Française de Marketing.

VIARDOT, E. (1982). L'utilisation du concept de vie dans la campagne présidentielle de 1981. : Revue Française de Marketing.

Book, Non-Scholarly

VIARDOT, E. (2011). The Timeless Principles of Successful Business Strategy. Germany: Springer Verlag.

VIARDOT, E. (1997). L’Environnement dans l’Entreprise. : L’Harmattan.

VIARDOT, E. (1994). Ecologie et Entreprises : les leçons de l'expérience. : L’Harmattan.

VIARDOT, E. (1992). Le Marketing de la High Tech. : Publi-Union.

VIARDOT, E. (1991). 10 conseils pour emporter une vente. : Publi-Union.

VIARDOT, E. (1990). La Vente Gagnante. : Publi-Union.

VIARDOT, E. (1982). Guide du sous-traitant exportateur. : CFCE.

Working Paper

VIARDOT, E. , Regalado, O. (2002). El Futuro de la Desintermediacion en los Servicios Turisticos. : ESAN, Documentos de trabajo.