Marketing, Operaciones y Supply

Juan Carlos Serra Bosch

Juan Carlos Serra Bosch

Juan Carlos Serra holds a degree in Pharmacy from the University of Barcelona and a diploma in Marketing from EADA. He is President of the Barcelona European Marketing Institute Foundation and Honorary President of the Pharmaceutical Marketing Committee of the Barcelona Marketing Club. With more than 20 years of experience in the pharmaceutical marketing sector, he has been Image and Communication Manager and Marketing Coordinator of Zambon. He is a Managing Partner of Market in red, as well as a trainer, lecturer and columnist in the specialized press. He recently published the book "Everything you should know about Pharmaceutical Marketing". Juan Carlos is the Director of the Master in Pharmaceutical Marketing and Market Access and Institutional Relations at EADA.

Other (e.g. Graduate in Psychology, Engineering...) | Diploma in Marketing, EADA

Other (e.g. Graduate in Psychology, Engineering...) | Bachelor in Pharmacy, Universidad de Barcelona

Club de Marketing de Barcelona -

Comité Marketing Farmacéutico del Club de Marketing de Barcelona -

Confederación Española Directivos Empresa - CEDE

Premios Líderes de Marketing y Profesional del Año -

Barcelona International Marketing Meeting - BIMM


Programme Manager, Colegio de Farmacéuticos de Barcelona (2004-)

Programme Manager, EADA (2003-)

Lecturer, idEC (Universitat Pompeu Fabra) (1999-2008)

Lecturer, Colegio de Farmacéuticos de Barcelona (2000-2004)

Lecturer in Marketing, Universidad de Barcelona (2001-2001)


CEO, Market in red (2002-)

Manager, Hipersalud (2000-2002)

Product Manager/Product Manager Internacional/Image and Communication Manager/Marketing Coordinator, Laboratorio Zambon (1989-2000)

, Laboratorio SEMAR (-1988)

Pharmacy Service, Hospital del Mar (-1986)

Book, Non-Scholarly

SERRA BOSCH, J. (2010). Todo lo que debe saber sobre Marketing farmacéutico : la visión de más de 40 expertos del sector. Barcelona: Profit Editorial.

SERRA BOSCH, J. (2009). El medicamento y la industria farmacéutica. : .

Chapters in Non-Scholarly Book

SERRA BOSCH, J. (2003). Marketing farmacéutico. Barcelona: Gestión 2000.