EADA en BERKELEY

Gracias a un acuerdo entre EADA y la University of California Berkeley los alumnos y exalumnos de los programas MBAs podrán asistir a una semana en California en julio 2009.

El programa es gratuito para todos los ex-participantes de los MBA Internacionales, MBA Full-Time y MBA Part-Time. Gastos de viaje y estadía corren por cuenta del participante. Si quieres preinscribirte y recibir todos los detalles, puedes hacerlo en http://www.surveygizmo.com/s/57181/haas-berkeley-course

El programa, bajo el título de "Corporate Social Responsability in Silicon Valley" es la combinación de asistencia a conferencias por parte de la institución americana y visitas a empresas tecnológicas líderes en sus sectores.

Para más información ver el programa detallado de la semana:

EADA MBA Program
Corporate Social Responsibility in Silicon Valley
Monday 28th July 2009- Friday 1st of August 2009

This intensive week at UC Berkeley will enable students to expand their expertise and knowlege of Corporate Social Responsibility (CSR) with a particular focus on the CSR practices of companies in Silicon Valley.

Day 1:

Session	Topic
8:30am- 12:00 am	CSR as a Concept CSR as Corporate Strategy Global Citizenship and Community Investment Employee Volunteerism Philanthropic Giving and Corporate Foundations Company Case Examples
12:00pm – 1:30pm	Lunch Break (students on own)
1:30 pm- 5:00 pm	Global Trends in CSR Review pressure on global firms, in particular financial firms to address: Labor Practices Consumer Pressure NGO Pressure Human Rights Environment Protection and Climate change Overview of Project Companies and Project Specifications

Day 2:

Session	Topics
8:30am- 12:00pm	CSR as a Corporate Strategy · Linking to Core Competencies and Core Business Objectives · Best Practices and Company Cases of Strategic CSR · CSR in Multi-Nationals to Small and Midsize Enterprises
12:00pm – 1:30pm	Lunch Break (students on own)
1:30 pm- 5:00 pm	CSR as Brand Strategy Social Marketing and Cause Branding Company and Product Sponsorships Branding to Distinct Consumer Segments Branding to Employees, Suppliers, Governments

Day 3: Corporate Visit (Project Companies: HP, Gap, Apple)

Day 4: Corporate Visit (Project Companies: HP, Gap, Apple)

Day 5:

Session	Topics
8:30am- 12:00pm	Presentations to Project Company Executives · Q&A
12:00pm – 1:30pm	Lunch Break (students on own)
1:30 pm- 5:00 pm	Presentations to Project Company Executives · Q&A

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EADA en BERKELEY