Sales and Negotiation Techniques Programme

Sales and Negotiation Techniques provides the tools to achieve the goals within the increasingly competitive environment in which we are moving, where those involved in the management of sales that are not professional sellers will have little chance of achieving their goals and to ensure their success.

The salesperson.El vendedor.

• The profile of a professional.
• Building the desired image, for the professional and for the market.

Communication.

• The tool of the salesperson.
• Verbal and non verbal communication.

Formulating the sales arguments, objections and how to counter them.

• Phases.
• Different methodologies.

Market.

Product analysis.

• Product concept.
• Product analysis method.
• Product dossier.

Customer analysis.

• Customer concept.
• Typologies.
• Basic customer information.

Sales process.

• Process phases.
• Basic factors.
• Negotiation and closing a deal.

Sales control.

Sales communication.

• Effective communication, the telephone as a tool.
• The sales interview.
• Direct marketing techniques.

Personal development module.

• Self evaluation.
• Acts of improvement and control.