List of Topics
October - December
This course provides participants with an understanding of the economic and political factors which determine the behaviour of international companies. The course will analyse the opportunities, challenges and new trends arising from globalisation. In addition, participants will learn how to identify economic indicators and determinants of economic policy.
Strategic Management lays the foundations that help define and implement corporate strategies. The course explains how a company works and how it determines strategy. Participants learn about the decision-making process in a company, what managers do, and what the outcomes of different strategies are. At the end of this course participants are able to evaluate the appropriateness of different strategic solutions in a wide variety of business circumstances.
Finance and Accounting
Participants are given a detailed insight into the principles of accounting and financial reporting. Emphasis is placed on the application of international financial standards, establishing the effects on financial statements, the balance sheet and the profit and loss account. The study of key accounting measurement techniques and ratios enables the participant to prepare and analyse financial statements. The objective of this course is to help participants develop managerial abilities through a comprehensive understanding and discussion of fundamental concepts and techniques in financial and management accounting and financial management.
The purpose of the marketing function is to increase income as efficiently as possible by developing a "perfect" marketing mix of price, product, promotion and distribution. This core module will help participants learn to structure marketing problems, analyse markets and to develop a marketing strategy by emphasizing the application of theory to practice using real life situations.
Human Resources Management
This core course explores the area of people management within the employer-employee relationship. HRM involves the productive use of people in achieving the organization's strategic business objectives and the satisfaction of individual employee needs. It is a major contributor to the success of an enterprise because it is in a key position to affect customers, business results and ultimately shareholder value. The module examines the following key areas of the organizational behaviour discipline:
- HR strategy
- Selection and recruitment
- Training and development
- Compensation and benefits
- Employee retention and motivation
- Labour relations
January - March
International Business Strategy
This course will cover the wide spread of strategy from start-up followed by growth, consolidation and the renewal of a business. The course focuses on international aspects of strategy and aims to develop a comprehensive understanding of the strategic issues that businesses are confronted with when operating on an international scale at different levels of the company life-cycle. At the end of the course participants will be able to identify alternative forms of entering and servicing markets, as well as assessing trends in strategy development within the changing global environment.
Operations and Supply Chain Management
This course covers the complex art of establishing what materials and parts will be needed and when, and how to dispatch finished products in the most timely, cost-effective manner possible, in order to meet the customer requirements and expectations. Supply Chain Managers oversee the set of operations designed to ensure maximum efficiency in this area, ranging from supplies to the consumer. This course offers a structural, conceptual and practical background that is required for radical thinking and for improving the overall supply chain. Both strategic and operational issues related to structuring and managing the entire supply chain will be discussed through actual cases. On completion of this course, participants should be able to develop a global view about their Supply Chain and its potential as well as its limitations, taking into consideration a long-term vision and short term goals, as well as the strong interdependencies with other areas of the company.
All Master in Management participants complete a final project which, completed in groups, provides a platform for acting, developing and learning, based on a real business situation. The project's challenge is to face the implicit critical processes in the different operational and functional areas of a company, trying to achieve coherence in terms of strategic decision making,
based on the capabilities of analysing business situations and the variables of the organisation's environment, as well as in terms of the design of proposed actions aimed at achieving clearly defined objectives. The aim of the course: Research Techniques is to prepare participants for the journey of creating a business plan which is VIABLE, COMPLETE, COHERENT and CONVINCING and which can stand both the academic stress-test of EADA, and the market stress-test of the involved entrepreneurs and/or investors.
Marketing II and the Marketing Plan
This core course focuses on the implementation of the marketing strategy and deals with the tactical decisions of the "Marketing Mix". Basic texts on marketing often refer to the "four P's" of the marketing mix: product, place, promotion and price. An important element of this course is that participants have the opportunity to work on a ´real` company marketing plan that will be presented to the management of the company at the end of the second trimester. Companies that have collaborated with EADA recently include Sony and Beiersdorf.
Elective Courses (subject to change)
The fundamental purpose of Management Accounting is to help the organisation achieve its strategic objectives. Meeting these objectives satisfies the needs of its customers and other stakeholders. Strategy is the way that a firm positions and distinguishes itself from its competitors. Positioning refers to the selection of target customers or markets. Distinctions are made on the three dimensions of quality, cost, and time. Upon completion of the course, students will be able to demonstrate the following:
- Link strategic management issues to management accounting
- Understand cost behaviour and relevant information for decision making
- Critically appraise the usefulness of management accounting techniques in relevant situations
- Formulate management solutions to decision problems in a strategic management setting
- Link daily actions of managers to the strategic objectives of an organization
Today more than ever, managers are facing a workforce that is becoming dramatically diverse. As the world becomes internationally connected, the need to understand people from different nationalities and how to interact appropriately with them also increase. This course is designed to provide focused learning on some key diversity management Issues. On completion of this elective participants will:
- Understand the different types of diversity (e.g. gender, culture, race, age) and sensitize students to the importance of this topic in today's organizations
- Understand differences in cultural values and how to manage and perform in multicultural teams
- Understand how to manage diversity to ensure employees career development and work life balance
- Understand the sources of prejudice and discrimination in the workplace and how it impacts on organizational performance
- Understand the competitive advantage of fostering diversity in organizations
The objective of this course is to study the impact of the Internet (and Telecommunications) on businesses from two different perspectives. First, attention is drawn to some of the most important technological features of the Internet and its value chain. Secondly, participants will analyze some of the distinctive features of electronic markets and e-businesses. At the end of this elective participants will know:
- What are IS and what are they used for in organizations
- The main aspects of IS design and implementation
- Practical examples of IS e.g. ERP, CRM
- Management of Information Systems and its relation with strategy and other management systems in organizations
- Main aspects and understanding of Internet.
- Main Internet Business Models
- E-commerce and E-business concepts
For one week during the second trimester participants have the opportunity to choose an additional elective subject. The "international week" module encompasses all EADA Master Programmes, and is an ideal opportunity to make contact and develop networks with participants on other programmes. In order to offer all the participants a different perspective, EADA invites visiting professors from partner business schools in addition to senior managers with outstanding experience to deliver courses on a range of interesting topics.
Towards the end of the second trimester participants from the partner schools in the Alliance for Business Education come together for one week and focus on:
- The development of intercultural and leadership skills
- Simulated marketing and financial game
- Business case studies
- Company visits
The experience of working together with participants from Audencia, Bradford School of Management and Kozminsky University (the International Master in Management ABE partners), gives EADA students the opportunity to extend their network in an international environment.
April - June
Socially Responsible Execution
This course will introduce the participants to the concept of social responsibility and how it can become a source of competitive advantage. Participants will be given the opportunity to practice socially responsible reasoning and analysis with real business cases. The course will also help participants to become more aware of the social, technological and natural environments within which moral issues in business arise.
International Project Management
International Project Management -PM- is increasingly becoming an important international source of business opportunities, an industry in itself. The development of globally outsourced off-shore operations is pushing this specific sector from a rocket pitch into a highly accelerated progression. As a consequence, businesses need to be well focused, well designed, well organised; essentially well structured. This core course will explore how multilateral institutions operate to generate call for tenders and assign multimillion dollar contracts to qualified international PM specialists.
Elective Courses (subject to change)
Electives offered in the third trimester change annually, but past electives have included, Organisational Behaviour, Applied Performance Management, Business modelling, Doing Business in Emerging Markets, Financial Risk Management, Valuation, Mergers and Acquisitions, Corporate Coaching, Branding, Customer Relation Management and Communication.
The aim of the electives offered in the third trimester is to provide participants with a ´track` which they can pursue in one of the following areas:
- Human Resources
Professional Development Modules
All full-time Master participants complete 4 residential modules at EADA’s Collbató campus as part of the Professional Development Programme (PDP):
- Module 1: Teamwork and cultural diversity
- Module 2: Presentation skills
- Module 3: Negotiation techniques
- Module 4: Leadership skills and Integration module
The PDP includes a plan of personal and professional growth for participants in the International Masters. This plan will be referred to throughout the year and helps position them for entry into the business world. The individual modules are based on developing the key competencies needed to succeed in the business world: the ability to work in diverse teams and adapt to multicultural environments, the ability to communicate effectively in the business world and to make powerful presentations, negotiation techniques and leadership skills.
At the end of the modules, the participants have the opportunity to consolidate what they have studied during the year, reflect on their own learning, and give and receive feedback from their classmates and professors-facilitators.
The final project represents the major applied, problem-solving element of the International Master in Management programme. It will constitute an ordered, critical exposition of knowledge in an approved field, affording evidence of reasoning power and knowledge of relevant literature. The end product should be a piece of work with which the participant is satisfied and which is of benefit and interest to him/her and the sponsoring organization, in addition to satisfying the International Master in Management academic criteria.
The project must be undertaken in-company or in connection with the business and should focus on a problem or an issue of direct concern to the company. This may be an issue which has not yet been addressed by their staff. Alternatively, it could be a subject which has already been researched but could be re-examined or followed-up in a project in order to gain new insights.
Company visits are an integral part of the International Master in Management programme at EADA, as they allow participants to gain valuable insight into case studies and the issues companies currently face. Examples of company visits include:
- Bodegas Torres - International Marketing Department
- Pastas Gallo - Strategy Department
- Vallfomosa – Marketing and Strategy Departments
- Ultramagic - International Strategy Department
ABE Exchange Programme
All participants on the International Master in Management programme have the opportunity to study one trimester during the programme at one of the following partner schools: Audencia (France), the Bradford School of Management (UK) or Kozminski University (Poland).
International master exchange programme
EADA offers master participants the opportunity to supplement their learning with an exchange programme once they have successfully completed their programme in Barcelona. Participants study one term abroad in our selected network of international partner schools:
American University in Cairo – Cairo, Egypt
University of Stellenbosch Business School – Cape Town, South Africa
Nagoya University (NUCB) – Nagoya, Japan
National Chengchi University College of Commerce (NCCU) – Taipei, Taiwan
Asian Institute of Technology (AIT) – Pathumthani, Thailand
Audencia Nantes Ecole de Management – Nantes, France
EDHEC Business School – Nice, Paris, Lille, France
IAE Aix-en-Provence Graduate School of Management – Aix-en-Provence, France
SKEMA Business School – Sophia Antipolis, France
European Business School (EBS) – Frankfurt, Germany
Leipzig Graduate School of Management (HHL) – Leipzig, Germany
Politécnico di Milano School of Management – Milano, Italy
Linköping Universiteit – Linköping, Sweden
Aston Business School – Birmingham, UK
University of Edinburgh Management School – Edinburgh, UK
Brandeis International Business School – Boston, USA
Pepperdine University, Graziadio School of Business and Management – Malibu, California, USA
University of San Diego – San Diego, USA
Universidad del CEMA – Buenos Aires, Argentina
EGADE Tecnológico de Monterrey – Mexico City, Mexico
Universidad de Anáhuac – Anáhuac, Mexico
CENTRUM, Universidad Católica del Perú – Lima, Peru