The International Master in Management is designed to boost your career opportunities in a number of professional areas. The general nature of the programme provides insights into marketing, consulting, finance, HR, logistics and strategy.
Participants broaden their international experience and expand their networking opportunities during the International Weeks, International Business Trip and International School in the second and third trimesters.
EADA offers a complimentary pre-course designed to refresh and update your financial knowledge over the course of 3 modules:
- Financial statements
- Understanding the numbers - basic maths and statistics
- Micro and macro-economics
For participants with undergraduate degrees from fields other than finance, the pre-course ensures that they will begin the programme with the basic tools and knowledge necessary to analyse and think critically about companies from a financial perspective.
- Business Situation Analysis: the Case Study Method
At EADA Business School, we use the case method to place participants in the role of decision-maker for real business issues. This challenging method depends on participants’ ability to identify and analyse business problems. The Business Situation Analysis course provides you with techniques to maximise your learning with the case method.
- Beginner Spanish course (optional)
To help you integrate into Barcelona, all Master participants have the option of enrolling in a beginner Spanish course free of charge during the first trimester.
Personal Development Plan (EADA-Residential Training Centre)
- Teamwork and Cultural Diversity
This model will provide participants with a clear model to help them understand how a team works and how the contributions of team-working can be improved. The focus is on the key elements of working in teams, team-working characteristics and development, understanding the different roles within teams and getting maximum results from the team.
This module concentrates on the learning and development of skills needed in a context of social interaction with different stakeholders (clients, superiors, project team members, direct reports, etc). In particular, the module focuses on how to deliver effective business presentations that guarantee high levels of impact and influence on different types of audiences.
- Finance and Accounting
Participants are given a detailed insight into the principles of accounting and financial reporting. Emphasis is placed on the application of international financial standards, establishing the effects on financial statements, the balance sheet and the profit and loss account. The study of key accounting measurement techniques and ratios enables the participant to prepare and analyse financial statements. The objective of this course is to help participants develop managerial abilities through a comprehensive understanding and discussion of fundamental concepts and techniques in financial and management accounting and financial management.
Strategic Management lays the foundations that help define and implement corporate strategies. The course explains how a company works and how it determines strategy. Participants learn about the decision-making process in a company, what managers do, and what the outcomes of different strategies are. At the end of this course participants are able to evaluate the appropriateness of different strategic solutions in a wide variety of business circumstances.
The purpose of the marketing function is to increase income as efficiently as possible by developing a "perfect" marketing mix of price, product, promotion and distribution. This core module will help participants learn to structure marketing problems, analyse markets and to develop a marketing strategy by emphasizing the application of theory to practice using real life situations.
Personal Development Plan (EADA-Residential Training Centre)
- Negotiation Skills (EADA-Residential Training Centre)
In this module, participants acquire a framework for negotiation that will help them think about, prepare for and execute negotiations systematically - and hence more effectively - in a variety of contexts. They are also given tools and techniques to strengthen their negotiation skills and become more effective and productive negotiators, in order to capture value in negotiation and to craft deals with lasting value for all parties involved.
- Marketing II and the Marketing Plan
This core course focuses on the implementation of the marketing strategy and deals with the tactical decisions of the "Marketing Mix". Basic texts on marketing often refer to the "four P's" of the marketing mix: product, place, promotion and price. An important element of this course is that participants have the opportunity to work on a ´real` company marketing plan that will be presented to the management of the company at the end of the second trimester. Companies that have collaborated with EADA recently include Sony and Beiersdorf.
- Global Compass: Geoeconomics and Geopolitics
This course provides participants with an understanding of the economic and political factors which determine the behaviour of international companies. The course will analyse the opportunities, challenges and new trends arising from globalisation. In addition, participants will learn how to identify economic indicators and determinants of economic policy.
- International Business Strategy
This course will cover the wide spread of strategy from start-up followed by growth, consolidation and the renewal of a business. The course focuses on international aspects of strategy and aims to develop a comprehensive understanding of the strategic issues that businesses are confronted with when operating on an international scale at different levels of the company life-cycle. At the end of the course participants will be able to identify alternative forms of entering and servicing markets, as well as assessing trends in strategy development within the changing global environment.
- Operations and Supply Chain Management
This course covers the complex art of establishing what materials and parts will be needed and when, and how to dispatch finished products in the most timely, cost-effective manner possible, in order to meet the customer requirements and expectations. Supply Chain Managers oversee the set of operations designed to ensure maximum efficiency in this area, ranging from supplies to the consumer. This course offers a structural, conceptual and practical background that is required for radical thinking and for improving the overall supply chain. Both strategic and operational issues related to structuring and managing the entire supply chain will be discussed through actual cases. On completion of this course, participants should be able to develop a global view about their Supply Chain and its potential as well as its limitations, taking into consideration a long-term vision and short term goals, as well as the strong interdependencies with other areas of the company.
- Strategic Human Resources Management
This core course explores the area of people management within the employer-employee relationship. HRM involves the productive use of people in achieving the organization's strategic business objectives and the satisfaction of individual employee needs. It is a major contributor to the success of an enterprise because it is in a key position to affect customers, business results and ultimately shareholder value. The module examines the following key areas of the organizational behaviour discipline:
• HR strategy
• Selection and recruitment
• Training and development
• Compensation and benefits
• Employee retention and motivation
• Labour relations
All Master in Management participants complete a final project which, completed in groups, provides a platform for acting, developing and learning, based on a real business situation. The project's challenge is to face the implicit critical processes in the different operational and functional areas of a company, trying to achieve coherence in terms of strategic decision making, based on the capabilities of analysing business situations and the variables of the organisation's environment, as well as in terms of the design of proposed actions aimed at achieving clearly defined objectives. The aim of the course: Research Techniques is to prepare participants for the journey of creating a business plan which is VIABLE, COMPLETE, COHERENT and CONVINCING and which can stand both the academic stress-test of EADA, and the market stress-test of the involved entrepreneurs and/or investors.
Personal Development Plan (EADA-Residential Training Centre)
- Leadership Skills (EADA-Residential Training Centre)
This module will focus on formulating an action plan related to participants' competency profile and the competencies they chose to focus on during the year.
- Socially Responsible Execution
This course will introduce the participants to the concept of social responsibility and how it can become a source of competitive advantage. Participants will be given the opportunity to practice socially responsible reasoning and analysis with real business cases. The course will also help participants to become more aware of the social, technological and natural environments within which moral issues in business arise.
- International Project Management
International Project Management (PM) is increasingly becoming an important international source of business opportunities, an industry in itself. The development of globally outsourced off-shore operations is pushing this specific sector from a rocket pitch into a highly accelerated progression. As a consequence, businesses need to be well focused, well designed, well organised; essentially well structured. This core course will explore how multilateral institutions operate to generate call for tenders and assign multimillion dollar contracts to qualified international PM specialists.
- Elective Courses (subject to change)
The aim of the electives offered in the third trimester is to provide participants with a 'track' which they can pursue in one of the following areas:
• Human Resources
Electives offered in the third trimester change annually, but past electives have included Change and Crisis Management; Management of Execution; Starting, Growing, and Selling your Company; Advanced Consulting Skills; Sports Management; Mergers & Acquisitions; Innovation and Entrepreneurship; Brand Management & Communication.
The final project represents the major applied, problem-solving element of the International Master in Management programme. It will constitute an ordered, critical exposition of knowledge in an approved field, affording evidence of reasoning power and knowledge of relevant literature. The end product should be a piece of work with which the participant is satisfied and which is of benefit and interest to him/her and the sponsoring organization, in addition to satisfying the International Master in Management academic criteria.
The project must be undertaken in-company or in connection with the business and should focus on a problem or an issue of direct concern to the company. This may be an issue which has not yet been addressed by their staff. Alternatively, it could be a subject which has already been researched but could be re-examined or followed-up in a project in order to gain new insights.
Examples of final projects include:
- Ads on Demands
- Vitam: communicating you care
- Be Park: the parking community
- Business Plan for LIFT Project
- Sustainability in EADA: perceived organisational support for environmentally responsible behaviour
Students who successfully complete the programme will receive two diplomas:
EADA diploma: International Master in Management
Official university diploma: Master in Business Management
Those students in possession of an official university diploma, or with an equivalent official diploma that allows access to post-graduate studies in the country of your university studies, will be awarded an Official University Master in Business Management by our university partner. This official university diploma is adapted to the European Higher Education Area in accordance with the Bologna Process, and is worth 60 ECTS credits.