Dirección Comercial y de Ventas

Dirección Comercial y de Ventas

Dirección Comercial y de Ventas - Course profile:

Edad media: 35 años
Idioma:
Castellano
Experiencia profesional: Mínimo 3 años en el sector
Formación mínima: Titulación universitaria o experiencia en el sector comercial y de ventas
Dedicación y duración: Part Time, 6 meses


Objetivo del programa:

  • Obtener una visión global del departamento de Dirección Comercial y de Ventas desde la óptica de gestión y optimización de recursos.

  • Integrar conocimientos y técnicas para la dirección comercial y de ventas.

  • Desarrollar habilidades directivas para crear y dirigir equipos de venta que generen valor añadido.


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Rankings

Informative sessions

Dirección Comercial y de Ventas

Info Session: Key Account Management, Dirección Comercial y de Ventas y Marketing Industrial

Date:
Time: 19:00

Place: EADA, Carrer d'Aragó, 204, Barcelona

Type: Informative session

 See details details

Next edition

Begining: 28-Nov-2014
End: 04-Jul-2015
Schedule:
Friday from 17:00 to 21:00




Begining: 20-Mar-2015
End: 18-Jul-2015




Programme Directors


JOAN ANTONI PINAR CASANOVA

JOAN ANTONI PINAR CASANOVA
Programme Director
Marketing

Joan Antoni Pinar has a degree in Economics and Business Administration from Universitat Autònoma de Barcelona and a diploma in Marketing Management from EADA. He has worked as a consultant in commercial strategy and marketing for multinationals such as Deloitte and Ernst & Young. He currently runs Team Concept, a consultancy specialised in industrial markets which he set up in 1993. He is an associate professor in the Company Economics department of Universitat Autònoma de Barcelona and in EADA, where he directs the Commercial and Sales Management as well as the Key Account Management programmes.

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Faculty


ANTONIO JOSÉ IBÁÑEZ MUÑOZ

ANTONIO JOSÉ IBÁÑEZ MUÑOZ

Marketing

Antonio Ibanez obtained the diploma of Advanced Management Programme at IESE and graduated in Industrial Engineering from the University of Zaragoza. He has a high degree of specialization in the field of strategic marketing and commercial aspects. Antonio combines previous experience in other professional services firms such as McKinsey & Company, and online as Operations Manager of Procter & Gamble and nine years of General Management for companies with clear commercial profile. Currently, he is Director of Daemon Quest by Deloitte.

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MARTA ANTONA ELIAS

MARTA ANTONA ELIAS

Marketing

Marta Antona studied the Managerial Development Programme at IESE and holds a diploma as a Specialist in Tourism Management from ESMATUR. She also has a higher degree in Marketing Management from ESMA and a diploma in Co-Active Coaching from AUGERE – The Coaches Training Institute (CTI). She has received training in morphopsychology from the Société Française de Morphopsycologie. Marta has worked in various multinationals as a commercial manager, business manager and country manager. She is currently a company consultant specialised in the commercial area, as well as a trainer and a coach.

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MARTIN VIVANCOS GIMENEZ

MARTIN VIVANCOS GIMENEZ

Marketing

Martín Vivancos has a degree in Publicity and Public Relations from Universitat de Girona plus a degree in Physical Education from Universitat de Barcelona. He holds an U.P.C. diploma in Strategic and Operational Marketing and in Quality Management plus a diploma in Marketing Management from EADA. He was a manager in the Secretaría General de Deportes de Catalunya, and then went on to provide training services for companies such as Abertis, Acieroid, Agbar, Banesto, Henkel Ibérica, Max Mara, Pirelli, Promsa, Wrigley and Xerox, among others. Martín is the author of the book “Happy Management” and is currently Director of the EADA Marketing Academic Department and of the Executive Master in Marketing and Commercial Management.

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DAVID SOLER FREIXAS

DAVID SOLER FREIXAS

Marketing

David Soler holds an EADA diploma in Marketing and General Management. He began his professional career in Grupo Planeta, where he held various management posts at an international level, related to the areas of Marketing, Sales, Strategy and Management. He has carried out projects and training for companies such as Amat Editorial, European Hydration Institute, RandomHouse Mondadori, Catalunya Radio and Abacus. He is currently a freelance consultant in Digital Strategy, business models and Social Media Marketing. David is Director of the EADA Postgraduate in Online Marketing as well as of the Online Marketing Management and Social Media Skills programmes.

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JUAN JOSÉ TORDERA RUIZ

JUAN JOSÉ TORDERA RUIZ

Marketing

Juanjo Tordera holds a degree in Business Administration from the Universidad de Valencia, has made international studies in Administration and Management at the Aarhus School of Business (Denmark) and he also holds an MBA from IESE. In the professional sector he has experience in management consulting in companies such as Barna consulting Group and Navarro Consultores. In addition, he has participated in projects for Loewe, Dior Natura Bissé, Revlon Professional, Bvlgari, Mercedes-Benz, Gas Natural Fenosa, BBVA, Reale Seguros, Infojobs Italia, Novartis, Nestlé Healthcare Nutrition, etc.

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DAVID ORTEGA MARTINEZ

DAVID ORTEGA MARTINEZ

Marketing

David Ortega has a degree in ADE and BBA from Universidad Internacional de Catalunya and Bentley College (Boston), an MBA from IE and a PDD from IESE. He has held several positions of responsibility as a manager and consultant for several multinational groups and SMEs. Over the last 15 years he has worked on the launching of new business divisions for both the Volkswagen-Audi Group and the TUI Travel Group AG. He has also been a strategic marketing consultant at WPP (Delvico Bates and J. Walter Thompson) and at Barna Consulting Group, where he worked for prestigious companies, specializing in the areas of Strategic Marketing, Operations and International Business Development. He is currently Commercial Director at Moventia Group, Associate Professor of Marketing and Director of the Executive Education Programmes area at EADA.

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Dr. MANU CARRICANO

Dr. MANU CARRICANO

Marketing

Manu Carricano is an executive graduate from the MIT (Big Data), received is PhD from Montesquieu University and MsC from BEM, both in Bordeaux France. He is the Director of EADA Pricing Center, first research center in Europe on Pricing, partner of the Professional Pricing Society (PPS), the world largest pricing professional association. His work encompasses a wide range of pricing related issues and has been published in academic journals and conferences. He is also an expert in data analysis and author of the book “Data Analysis with SPSS”, Pearson France. As a consultant, Manu has conducted projects in several industries and countries, with leading companies such as Bayer, General Electric, LEGO, McDonald’s, Michelin, among others. He is Director of the Pricing Centre at EADA.

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OSCAR MARTINEZ PATON

OSCAR MARTINEZ PATON

Marketing

Oscar Martinez is a graduate in Sales Management from EADA. He holds a Postdegree in Financial Analisys, Banking, Corporate, Finance and Securities Law and a Master in International Business from the Universitat Pompeu Fabra. He has an extensive background in Caixa Penedès, where he had several positions as Chief Commercial Manager, Product Manager and Marketing Manager of Business Segment, as well as Business Manager in Corporate Banking in BMN. He is currently Director of Sales at ARQUIA - Caja de Arquitectos.

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MOIRA BORTAGARAY SEMERDJIAN

MOIRA BORTAGARAY SEMERDJIAN

People Management

Moira Bortagaray graduated in Image and Sound Design (UBA Argentina) and has a degree in Leadership and Ontological Design (ICP Argentina) and a Master in Leadership and Organisational Coaching (EADA). With over 10 years of professional experience in executive coaching she has worked at all levels, from middle to upper management both in South America and in Spain. She also works in managerial skills training and development and is a specialist in active methodologies. She is an executive coach and a senior associate professor in the EADA People Management Department. Her areas of specialization are leadership, personal efficacy, impact communication, creativity processes for resolving and creating new professional and personal scenarios.

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VICTOR MOLINER MOSQUERA

VICTOR MOLINER MOSQUERA

Marketing

Víctor Moliner holds a degree in General Business Management and Marketing Management from EADA and completed the Executive Development Programme at IESE. He has been an in company trainer in a large number of companies such as BASF, Nestle or Abertis Telecom. Aside from his role as a professor for EADA he also manages business consultancy projects in the area of sales and marketing. He is currently CEO of the company CoreTarget Consulting. His areas of expertise include Strategy, Strategic Marketing and Internal Distribution Policy, Pricing Policy and Sales.

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LUCIA LANGA GARCIA

LUCIA LANGA GARCIA

People Management

Lucía Langa holds a degree in Clinical and Organisational Psychology (Universidad de Barcelona), a diploma in Human Resources Management and a Master in General Management from EADA. She is a Senior Executive Coach accredited by AECOP/EMCC. In the academic field she is a professor in the EADA People Management department, specialised in management skills and professional competencies for managerial and organisational development. She has accompanied different sized companies, both national and international, in their strategic reflection and change oriented processes. Some of her most recent projects have been for companies such as Mango, Tempe, Massimo Dutti, Promsa, Grupo Agbar, SC Johnson International, Telefónica Venezuela, Congresis. She is co-author of various books -"Tanto creces tanto vales", "50 Lecciones de Management", “Team Beat” and “Inteligencia creativa”, among others. She currently co-directs the EADA International Master in Leadership and Organisational Coaching (MILCO).

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ESTHER SOMOZA RODRIGUEZ

ESTHER SOMOZA RODRIGUEZ

People Management

Esther Somoza Rodriguez received a Degree in Industrial Psychology from the Universidad de Barcelona and also holds a Master in Human Resources. She has provided consulting services to various private small and medium sized companies. Her activities at EADA include the teaching of Team and People Leadership and Skills Development in Effective Communication.

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IGNASI VIDAL DIEZ

IGNASI VIDAL DIEZ

Marketing

Studies in Economics, University of Barcelona and Marketing Management, Online Advertising and Social Media, EADA. He specializes in Operations and Marketing in service companies especially in professional firms and lawyers. Author of "Sales forecast" and "How to conquer the market with a CRM strategy." Research topics like CRM, Social CRM and Value Creation. Lecturer and author of the blog "Professional for Professional Firms". EADA Adjunct Professor specializing in sales teams management and Key Accounts Managers. He is currently Head of Channel and Business Development at SAGE Professional Firms.

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FRANC PONTI ROCA

FRANC PONTI ROCA

People Management

Franc Ponti is a Humanities graduate and has a Master in Knowledge Society from the UOC (Open University of Catalonia), where he is currently preparing his doctoral thesis. He holds a Diploma in Business Psychology and General Management (PDG) from EADA. Franc has been a professor in the People Management Department since the mid-nineties, specialising in the area of creativity and innovation. He gives lectures in schools and universities around the world and is the author of many books, his latest published work is "Pasión por inovar,"Innovacción" and " Si funciona, cámbialo".

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JOAN LIGORIO LAGUNA

JOAN LIGORIO LAGUNA

Marketing

Joan Ligorio holds a diploma in Marketing Management and Operations Management from EADA. He has extensive experience in the commercial sector occupying positions of Sales Manager, Key Account manager, Trade Marketing Manager or Front Office Manager in companies such as Scott Iberia, Mars Spain, Grupo Navidul and Gallina Blanca. Joan complements his dedication as a professor of EADA by managing business consultancy projects in the area of sales and marketing, providing solutions for control and organization and implementation of effective marketing policies for the competing needs of the sector.

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Dr. JOAN ANTON ROS GUASCH

Dr. JOAN ANTON ROS GUASCH

Finance and Management Control

Joan Anton Ros has a PHD in Psychology from UAB, a degree in Psychology with Studies in Economics and Business Management, plus a diploma in Auditing from the Escuela Superior de Cajas de Ahorros. He also holds an EADA diploma in Financial Management. Joan is an Official Real Estate Agent for the Public Works and Transport Ministry and is an adjunct professor in the EADA Finance and Management Control Department.

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FRANCISCO JAVIER GONZALEZ ARENAS

FRANCISCO JAVIER GONZALEZ ARENAS

Marketing

Francisco J. González has an EADA degree in Marketing and General Accounting Management. He has twenty years of professional experience in the commercial and marketing areas, in charge of key accounts. He is currently the Commercial Manager at an optical sector laboratory. Francisco is a senior associate professor in the EADA Marketing Department and teaches classes in commercial planning, distribution and strategic decisions on marketing programmes.

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