Dirección Comercial y de Ventas

Dirección Comercial y de Ventas

Dirección Comercial y de Ventas - Course profile:

Edad media: 35 años
Idioma:
Castellano
Experiencia profesional: Mínimo 3 años en el sector
Formación mínima: Titulación universitaria o experiencia en el sector comercial y de ventas
Dedicación y duración: Part Time, 6 meses


Objetivo del programa:

  • Obtener una visión global del departamento de Dirección Comercial y de Ventas desde la óptica de gestión y optimización de recursos.

  • Integrar conocimientos y técnicas para la dirección comercial y de ventas.

  • Desarrollar habilidades directivas para crear y dirigir equipos de venta que generen valor añadido.


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Rankings

Informative sessions

Dirección Comercial y de Ventas

Info Session: Programa Key Account Management y Dirección Comercial y de Ventas - October 2014

Date:
Time: 19:00

Place: EADA, Carrer d'Aragó, 204, Barcelona

Type: Informative session

 See details details

Next edition

Begining: 28-Nov-2014
End: 04-Jul-2015
Schedule:
Friday from 17:00 to 21:00




Begining: 20-Mar-2015
End: 18-Jul-2015




Faculty


ANTONIO JOSÉ IBÁÑEZ MUÑOZ

ANTONIO JOSÉ IBÁÑEZ MUÑOZ

Marketing

Antonio Ibanez obtained the diploma of Advanced Management Programme at IESE and graduated in Industrial Engineering from the University of Zaragoza. He has a high degree of specialization in the field of strategic marketing and commercial aspects. Antonio combines previous experience in other professional services firms such as McKinsey & Company, and online as Operations Manager of Procter & Gamble and nine years of General Management for companies with clear commercial profile. Currently, he is Director of Daemon Quest by Deloitte.

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MARTA ANTONA ELIAS

MARTA ANTONA ELIAS

Marketing

Marta Antona studied the Managerial Development Programme at IESE and holds a diploma as a Specialist in Tourism Management from ESMATUR. She also has a higher degree in Marketing Management from ESMA and a diploma in Co-Active Coaching from AUGERE – The Coaches Training Institute (CTI). She has received training in morphopsychology from the Société Française de Morphopsycologie. Marta has worked in various multinationals as a commercial manager, business manager and country manager. She is currently a company consultant specialised in the commercial area, as well as a trainer and a coach.

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Dr. MANU XAVIER CARRICANO

Dr. MANU XAVIER CARRICANO

Marketing

Manu Carricano is an executive graduate from the MIT (Big Data), received is PhD from Montesquieu University and MsC from BEM, both in Bordeaux France. He is the Director of EADA Pricing Center, first research center in Europe on Pricing, partner of the Professional Pricing Society (PPS), the world largest pricing professional association. His work encompasses a wide range of pricing related issues and has been published in academic journals and conferences. He is also an expert in data analysis and author of the book “Data Analysis with SPSS”, Pearson France. As a consultant, Manu has conducted projects in several industries and countries, with leading companies such as Bayer, General Electric, LEGO, McDonald’s, Michelin, among others. He is Director of the Pricing Centre at EADA.

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OSCAR MARTINEZ PATON

OSCAR MARTINEZ PATON

Marketing

Oscar Martinez is a graduate in Sales Management from EADA. He holds a Postdegree in Financial Analisys, Banking, Corporate, Finance and Securities Law and a Master in International Business from the Universitat Pompeu Fabra. He has an extensive background in Caixa Penedès, where he had several positions as Chief Commercial Manager, Product Manager and Marketing Manager of Business Segment, as well as Business Manager in Corporate Banking in BMN. He is currently Director of Sales at ARQUIA - Caja de Arquitectos.

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MOIRA BORTAGARAY SEMERDJIAN

MOIRA BORTAGARAY SEMERDJIAN

People Management

Moira Bortagaray graduated in Image and Sound Design (UBA Argentina) and has a degree in Leadership and Ontological Design (ICP Argentina) and a Master in Leadership and Organisational Coaching (EADA). With over 10 years of professional experience in executive coaching she has worked at all levels, from middle to upper management both in South America and in Spain. She also works in managerial skills training and development and is a specialist in active methodologies. She is an executive coach and a senior associate professor in the EADA People Management Department. Her areas of specialization are leadership, personal efficacy, impact communication, creativity processes for resolving and creating new professional and personal scenarios.

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LUCIA LANGA GARCIA

LUCIA LANGA GARCIA

People Management

Lucía Langa holds a degree in Clinical and Organisational Psychology (Universidad de Barcelona), a diploma in Human Resources Management and a Master in General Management from EADA. She is a Senior Executive Coach accredited by AECOP/EMCC. In the academic field she is a professor in the EADA People Management department, specialised in management skills and professional competencies for managerial and organisational development. She has accompanied different sized companies, both national and international, in their strategic reflection and change oriented processes. Some of her most recent projects have been for companies such as Mango, Tempe, Massimo Dutti, Promsa, Grupo Agbar, SC Johnson International, Telefónica Venezuela, Congresis. She is co-author of various books -"Tanto creces tanto vales", "50 Lecciones de Management", “Team Beat” and “Inteligencia creativa”, among others. She currently co-directs the EADA International Master in Leadership and Organisational Coaching (MILCO).

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JOAN LIGORIO LAGUNA

JOAN LIGORIO LAGUNA

Marketing

Joan Ligorio holds a diploma in Marketing Management and Operations Management from EADA. He has extensive experience in the commercial sector occupying positions of Sales Manager, Key Account manager, Trade Marketing Manager or Front Office Manager in companies such as Scott Iberia, Mars Spain, Grupo Navidul and Gallina Blanca. Joan complements his dedication as a professor of EADA by managing business consultancy projects in the area of sales and marketing, providing solutions for control and organization and implementation of effective marketing policies for the competing needs of the sector.

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FRANCISCO JAVIER GONZALEZ ARENAS

FRANCISCO JAVIER GONZALEZ ARENAS

Marketing

Francisco J. González has an EADA degree in Marketing and General Accounting Management. He has twenty years of professional experience in the commercial and marketing areas, in charge of key accounts. He is currently the Commercial Manager at an optical sector laboratory. Francisco is a senior associate professor in the EADA Marketing Department and has collaborated in updating the Executive Sales Management programme and has designed the Key Account management programme. He teaches classes in commercial planning, distribution and strategic decisions on commercial and marketing programmes.

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