Pharmaceutical Marketing Programme

Pharmaceutical Marketing is an advanced programme, adapted to the needs of the pharmaceutical sector, incorporating the most innovative marketing strategies and a greater professionalism.

Programme Information

Participant Profile

This programme is ideally suited for people who work in marketing departments within the Pharmaceutical industry, such as product managers, assistants, heads of market research, who need to consolidate and broaden their conceptual base in marketing. It is also of interest for pharmacists, doctors, chemists, biologists and other graduates in healthcare sciences, commercial teams from the pharmaceutical industry or even to young graduates who wish to specialise in this area.

What will I get out of this programme?

• It will provide you with a broad and comprehensive perspective of the functioning and management of a marketing department within the specific and delicate context of the health sector, which offers enormous possibilities for expansion. The pharmaceutical industry finds itself in an excellent position to take on this challenge, if it is capable of finding the appropriate marketing style and professionals.
• The programme will enable you to analyse, design strategies and take marketing and planning decisions.
• You will be able to take on the complete management of any pharmaceutical or Para pharmaceutical product: from its conception, its development and launching right up to achieving growth and profitability forecasts throughout the products life cycle.
• To foment creativity in finding innovative solutions in mature market segments. To develop new parapharmaceutical product concepts and manage other emerging businesses such as generic products sold to hospitals.

Methodology

EADA has opted for teaching through practice. This programme is based on a methodology that combines the presentation of theoretical concepts with the practical application of knowledge by means a final project where participants can put into practice everything they have learned. As the project is developed, questions and logical solutions arise similar to those of day to day cases in the area of pharmaceutical marketing. The tutoring of those who are responsible for the subjects and contents provides participants with the expert's viewpoint within a framework which encourages the continuous exchange of opinions. In short , this is a participative programme that aims to be effective in real situations.

When does the programme start?

For more information on schedules and dates, contact with our department.

Which subjects are studied?