Pharmaceutical Marketing Programme
|
|
|
 | Pharmaceutical Marketing is an advanced programme, adapted to the needs of the pharmaceutical sector, incorporating the most innovative marketing strategies and a greater professionalism. |
Future programmesFor more information on schedules and dates, contact with our department. Place of studyMost of the programme will be carried out at EADA-BCN. Structure| Analysis Tools | - Organisation analysis
- Market research techniques
- Analysis of the environment and of competitors
| | Strategic Tools | - SWOT Analysis
- Segmentation
- Target audience
- Positioning
| | Marketing Mix Techniques | - Product management
- Fixing and Price
- Distribution and Sale
- Communication and promotion
| | Control techniques | - Process control
- Budget control
| | Project | Project Marketing plan of ethical and advertising specialities and of Para pharmaceutical products |
| Classes take place on Friday from 17:30 to 21:30 and Saturdays from 9:15 to 13:15 at the EADA Training Centre in Barcelona | On specific weeks classes will take place only on one of the days of the standard module. The programme includes three modules from Friday at 17:00h. To Saturday at 13:00h. At EADA's Residential Training Centre in Collbató |
QualificationAt the end of the programme participants who have successfully completed the whole programme and fulfilled the established academic requirements will receive the EADA Diploma in Pharmaceutical marketing.  
|
Future programmes