Pharmaceutical Marketing Management Programme
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 | Pharmaceutical Marketing Management Programme is addressed to professionals with a minimum of three years experience in the Pharmaceutical Industry who wish to expand on their knowledge and who intend to or must become a Marketing Manager of a Healthcare related company in the near future. |
Programme InformationWhat will I get out of this programme?- To acquire the necessary know-how which will enable them to carry out all the marketing functions that are required of them: qualitative research, the changeover from traditional marketing to relational marketing, direct and indirect customers, new customers, marketing strategies, finance, branding, DTC, interaction between departments, management according to the type of segment...
- To acquire the managements skills demanded by their position of responsibility. Leadership, coaching, communication, emotional intelligence and creativity find their maximum exponent in the Marketing manager.
Methodology- EADA's methodology enables you to experiment with decisions and real situations, in a protected environment, and to then apply THESE experiences to YOUR PROFESSIONAL ACTIVITY.
- In order to do so, all our programmes focus on different aspects which will help you to achieve your objectives: the case method, business games, study and discussion groups and team work activities.
When does the programme start?Group: DKS (Place: EADA-BCN)
Start | Timetable | | Feb 29, 2008 | Friday from 17:30h to 21:30h
Saturday from 09:00h to 13:00h |
Which subjects are studied?- Market Research. New Techniques and Technologies. Information Systems.
- Doctor, Pharmacist, Customer And Patient Psychology Studies And Trends.
- Conferences
- Customer Intelligence: Intelligent Marketing.
- Customer Segmentation. Targeting. Clienting.
- The Pharmacy. The Wholesaler.
- Institutionional Decision Makers Management Lobbying.
- Conferences
- Clear Competitive Advantages.
- Strategic Decisions
- Finance.
- Conferences
- Branding. Brand Management.
- Direct To Consumer.
- Retail Marketing. Category Management.
- Technology Applied To Interaction With The Customer: E-Marketing, Virtual Mk.
- New Trends In Communication.
- Adjusting To New Stages: Collective Visits, Active Ingredient Prescription, The Pharmacy As A New Player, Patient Associations.
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- Marketing And Sales. Areas Of Interaction And Knowledge.
- Marketing And Medical Marketing. Areas Of Interaction And Knowledge
- Medical, R+D+I And Licensing. Areas Of Interaction And Knowledge
- Conferences
- Ethical Medicines Management Without Generic Products
- Ethical Medicines Management With Generic Products.
- Generic Medicines Management.
- Ethical Medicines Management And Support In Pharmacies.
- Otc Medicines Management.
- Conferences
- Coaching.
- Leadership.
- Creativity.
- Time Management.
- Communication And Emotional Intelligence In Interpersonal Relationships.
- Conferences.
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