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EADA, the Adetem Pricing Club and Pricing Solutions are organising the conference “F@ast Pricing: capture the full value of your pricing initiative”, to be held on January 29th 2010 in Paris.
Understanding what makes people perceive a price as reasonable or unfair, what is being put on the line when prices are set in an economy in recession or the role of the manager in price changes are just some of the issues that will be discussed at this conference, the protagonist of which is pricing. Its main objective is to bring the professional world and academia closer together by sharing points of view concerning the act of putting a price on goods within such a fast changing economy, seeking to reveal the gaps in price definition in two fundamental aspects: optimisation and execution.
Manuel Carricano, EADA professor will attend the “F@st Pricing” conference on behalf of the organisation and will also be speaking among many other professionals who are also taking part. What's more, EADA and EDHEC (a French business school) Alumni will be able to participate in the event, in line with the collaboration commitment entered into by the two business schools.
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