Master in Marketing Management

The Master in Marketing Management aims to help people who manage or are going to manage the marketing area in a company to focus on the different functions involved in this area with intellectual rigour and strategic imagination. It also aims to promote the search for practical, efficient and innovative solutions.

Master in Marketing Management - Programme Information

Participant Profile

The Master Programme in Marketing Management is designed for people with university degrees or a minimum of 5-years professional experience who have occupied a management position in a marketing department, or who expect to do so in the near future, and are seeking to adapt their competencies profile to the demands of the business environment. A university degree is not an essential pre-requisite for participants with extensive management and company experience.

What will I get out of this programme?

The programme is designed to help you achieve the following objectives:

To acquire new expertise and tools in the field of marketing management.
To implement effective management based on a sound knowledge of the company's real resources.
To foster a way of thinking and doing that adequately addresses the new challenges of the environment and the market.
To acquire a comprehensive perspective of Marketing management functions whilst taking into account their implications for other important functions inside the company.

The programme's key objectives focus on three aspects. Knowing, knowing what to do and an attitude towards doing things. With regard to the first aspect, the objectives involve acquiring the essential management knowledge, techniques, models and tools required to manage a marketing department. They focus on the following tasks:

Analysis of the sector and competitors.
Product portfolio analysis.
Consumer analysis and the purchasing process.
Product-process coherence.
Financial analysis.
Market research.
Identifying sources of competitive advantage.
Strategic marketing decisions.
Customer management decisions.
Identifying the product.
Intervention in distribution chains.
Pricing.
Communication actions.
Decisions concerning the sales network.

With regard to the second aspect, the objectives have to do with the idea of knowing what to, with a special emphasis on developing your competencies and skills. The aim is to improve your management of available resources using your expertise and know-how to solve problems. Participants are asked to perceive problems and make appropriate use of the knowledge and skills that will enable them to come up with the appropriate solutions in each particular case. Hence, the programme helps you to develop the following competencies:

To take decisions under pressure in situations with limited available information.
To define, analyse and comprehend complex market problems.
To identify elements of change in the sector you operate in and in your company.
To adequately interpret and manage information.
To leader change and improvement processes.
To use and develop your communication competencies.
To improve your management style.
To develop applied creativity.

The third level deals with those aspects concerning a manager's attitude. It focuses on developing the following skills:

Intellectual and personal rigour when considering problems and solutions.
Stimulus for continuous improvement. Fostering team work.
An in-depth look at the quality of work.
Demanding of others that they collaborate at the same level as we demand of ourselves.

Methodology

"Learning by doing" This is our philosophy, because only through experience are we able to face our own limitations and overcome them.

Thanks to this methodology, you will be given a chance to experiment with real decisions and situations in a simulated environment, which you can then apply to your professional surroundings.

Companies nowadays seek professionals who are able to react and perform in the face of change; who can work in multifunctional and multicultural teams, who can manoeuvre in a constantly changing and highly competitive environment, in short, professionals who are able to adapt to the challenges presented by diversity and globalisation.

In EADA we offer you a pedagogical method which simultaneously develops your knowledge, your professional competencies and your personal capabilities. In all our programmes we develop different methodologies which will empower you to achieve your objectives.