International MBA

Internacional MBA is a programme designed to enhance the potential of university graduates in the initial stages of their professional career.

Core Courses: Developing sound business concepts, tools and techniques.

Strategic Management.

This course provides the basis for defining and implementing the corporate vision and mission, as well as business values and strategies. Participants learn to evaluate the competitive position of a company in terms of rigorous internal and external analyses and also to consider the key factors which enable sustainable competitive advantage.

Managerial Economics.

Participants consider the social, political and economic issues which affect the daily management of the corporation and which require management decisions of critical importance for the company.

Financial Statement Analysis

Participants acquire the skill of assimilating financial information and proposing recommendations based on analysis of the financial statements.

Financial decision making.

This course provides future managers with the necessary techniques to evaluate a company's short, medium and long term financing needs and to meet these needs by using various budget control tools.

Strategic Marketing.

The strategic role of marketing is analysed in the context of cosumer behaviour and market research techniques.

Human Resources Management.

Participants analyse the tactical and strategic steps required in the forecasting, planning, recruitment, payroll and training areas of Human Resources.

Profile of Professional Competency

By using several individual and team exercises, participants analyse the importance of combining efficient leadership skills with a clear understanding of group dynamics.

Working in Capital Management.

Participants apply financial tools to evaluate investment decisions and decide on the right combination of financial instruments required to meet the company's short term needs.

Marketing Mix.

The objective is to analyse coherent strategies related to the key variables of the marketing mix: product, price, distribution, promotion and communication. Participants are required to draw up a marketing plan to put these concepts into practice.

Operations Management.

Participants learn how to improve competitiveness through the efficient design of production processes, setting quality criteria and implementing control mechanisms.

Management of Information Systems.

Information technologies are analysed from a strategic point of view, taking into account two related but opposing functions: providing support for existing activities at the same time as creating an environment which favours innovation.

International Week.

The integrated modules in EADA's International Week provide participants with the opportunity to interact with faculty and highly regarded executives alike, all of whom transmit their experiences and international outlook.

Business Integration Strategies: Implementation of strategies in diverse business situations

New Business Development.

Participants learn to identify business opportunities, undertake competitive and sensitivity analyses, identifying business risks, determining the most suitable business structure, creating a powerful business team, designing a business plan and presenting proposals for financial backing.

Growing the Business.

Companies with aggressive growth strategies have a series of models available when it comes to options such as developing new products, internationalisation, mergers and acquisitions, strategic alliances etc. The course encourages participants to consider the business implications of these strategies and to make decisions to enable sustained growth.

Consolidation and Efficiency

Strong growth and international expansion can bring about the loss of synergies among different business activities. Rationalising key processes, efficient use of technology and suppressing activities which do not bring added value, are essential for efficient management and success in business.

Revitalisation and Renovation

Creativity, innovation and an entrepeneurial spirit can be key factors in driving a business, promoting new lines of activity or converting deficit areas into earning ones.

Corporate Social Responsability.

EADA is committed to training managers with an open mind and social awareness, to make difficult decisions with this always in mind. The course looks at practical cases to show real life ethical issues which today's manager has to deal with.

Business Simulation.

Computer assisted simulations enable different teams to put the concepts into practice and see the immediate results in terms of the competitive environment.

Electives.

• During the final month of the programme and during the International Week modules, Participants have the option to choose from a variety of elective courses that fall under the following areas:
• International Management
• International Marketing
• International Finance
• Business Consulting
• International Negotiations
• Talent Management
• Organizational Effectiveness
• Developing Markets
• Mergers & Acquisitions
• Consumer Insight

Note: Electives change from year to year based on the changing business and academic environments. There may be programming changes during the academic year.