International Master in Marketing

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International Master in Marketing

International Master in Marketing gives participants a "professional competitive advantage" by focusing on mastery of specific business tools and techniques, development of interpersonal competencies and acquiring a global vision of the company and its strategic position in the business environment.


International Master in Marketing - Programme Information

What will I get out of the International Master in Marketing?

Participants will learn to effectively apply the elements of this dynamic "mix of talent" as they develop their professional careers.

International Master in Marketing - Methodology

EADA has developed its own practical, active and participative approach with emphasis on "learning by doing".

The methodology reflects companies' demand for professionals with skills such as: the capacity to reflect, ability to act in the face of change, versatility to work in multifunctional teams and adaptability to the challenges of a global environment.

Participant Profile

  • Countries of origin
    Argentina, Austria, Bolivia, Brazil, Belorussia, Canada, Colombia, Chile, China, Denmark, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Hungary, India, Italy, Mexico, Netherlands, Nicaragua, Norway, Peru, Poland, Portugal, Russia, Spain, Sweden, Turkey, United Kingdom, USA, Venezuela.
  • Sex
    Men 48%
    Women 52%
  • Age
    More than 25 years old 29%
    Less than 25 years old 71%
  • Previous Studies
    Communication Sciences 14%
    BMA/Economics, Engineering 61%
    Other studies 25%

Participant Exchange Programmes

  • Once participants have successfully completed the International Masters Programmes they have the opportunity to go on one of the exchange programmes which EADA has established with renowned training institutions abroad.
  • Exchange Programmes have a duration of approximately three months and they enable participants to extend their "EADA experience" through their immersion into the culture of another country.
  • Countries of destination for the exchange programme are: Germany, USA, France, Japan, United Kingdom, South Africa, Sweden, Thailand and Taiwan.

Some employers of our International Master in Marketing alumni are:

Nestlé, Carlsberg, BBDO, Novartis, Grey Trace, Europe Hotels International, The Colomer Group, Azko Nobel, Bodegas Torres, ROYA AIR MAROC, BEIERSDORF, BARCLAYS BANK, L’OREAL, Repsol YPF, Volkswagen, Interbank, Deloitte, Sony Europe, Getty Images, Nissan Iberia, Sanofi, Aventis, Pricewaterhousecoopers, Xerox.

When does the International Master in Marketing programme start?

Course: PKV1 - International Master in Marketing (Place: EADA - Barcelona - Spain)


Start

Timetable

04-10-2010
Monday from 09:30h to 13:30h
Tuesday from 09:30h to 13:30h
Wednesday from 09:30h to 13:30h
Thursday from 09:30h to 13:30h
Friday from 09:30h to 13:30h

Which subjects are studied?

MANAGEMENT FOUNDATIONS

  • Finance for Managers
  • Strategic Management
  • Information Technologies
  • International Economy
  • Professional Development
  • International Weeks

ANALYTICAL MARKETING

  • Environmental Analysis
  • Sectorial Analysis
  • Consumer Analysis
  • Market Research
  • Strategic Marketing
  • Competitive Advantage
  • Product Portfolio

MARKETING MIX AND OPERATIONAL MARKETING

  • Product Policy
  • Branding
  • Price Policy
  • Distribution Policy
  • Trade Marketing
  • Sales Management
  • Sales Forecast
  • Supply Chain Management
  • Communication
  • Marketing Plan

COMPLEMENTARY COURSES

  • E-Marketing
  • Business Game (Markstart)

Final Project

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