
| The International Master in Marketing gives participants "professional competitive advantage" by focusing on mastery of specific business tools and techniques, development of interpersonal competencies and acquiring a global vision of the company and its strategic position in the business environment. |
Programme InformationWhat will I get out of this programme?- Participants will learn to effectively apply the elements of this dynamic "mix of talent" as they develop their professional careers.
Methodology- EADA has developed its own practical, active and participative approach with emphasis on "learning by doing".
- The methodology reflects companies' demand for professionals with skills such as: the capacity to reflect, ability to act in the face of change, versatility to work in multifunctional teams and adaptability to the challenges of a global environment.
Participant Profile- Countries of origin
Argentina, Austria, Bolivia, Brazil, Belorussia, Canada, Colombia, Chile, China, Denmark, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Hungary, India, Italy, Mexico, Netherlands, Nicaragua, Norway, Peru, Poland, Portugal, Russia, Spain, Sweden, Turkey, United Kingdom, USA, Venezuela. - Sex
Men 48% Women 52% - Age
More than 25 years old 29% Less than 25 years old 71% - Previous Studies
Communication Sciences 14% BMA/Economics, Engineering 61% Other studies 25%
Participant Exchange Programmes- Once participants have successfully completed the International Masters Programmes they have the opportunity to go on one of the exchange programmes which EADA has established with renowned training institutions abroad.
- Exchange Programmes have a duration of approximately three months and they enable participants to extend their "EADA experience" through their immersion into the culture of another country.
- Countries of destination for the exchange programme are: Germany, USA, France, Japan, United Kingdom, South Africa, Sweden, Thailand and Taiwan.
Some employers of our International Master in Marketing alumni are:Nestlé,
Carlsberg, BBDO, Novartis, Grey Trace, Europe Hotels International, The
Colomer Group, Azko Nobel, Bodegas Torres, ROYA AIR MAROC, BEIERSDORF,
BARCLAYS BANK, L’OREAL, Repsol YPF, Volkswagen, Interbank, Deloitte,
Sony Europe, Getty Images, Nissan Iberia, Sanofi, Aventis,
Pricewaterhousecoopers, Xerox. When does the programme start?Group: PKT (Place: EADA-BCN)
Start | Timetable | | Oct 6, 2008 | Monday from 09:30h to 13:30h Tuesday from 09:30h to 13:30h Wednesday from 09:30h to 13:30h Thursday from 09:30h to 13:30h Friday from 09:30h to 13:30h |
Which subjects are studied?- Finance For Managers.
- Strategic Management.
- Management Information Systems.
- Economy For Managers.
- Professional Development.
- International Weeks.
- Competitive Edge.
- Environmental Analysis.
- Sector Analysis.
- Customer Care.
- Product Process Coherence.
- Product Portfolio.
- Strategic Marketing.
| - Product Policy.
- Price Policy.
- Distribution Policy.
- Sales Policy.
- Communication Policy and Customer Services.
- Branding.
- Marketing Plan.
- Product Management
- International Marketing.
- Negotiation And Sales Techniques.
- Business Game.
- Final Project.
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