International Master in Hospitality Management

The International Master in Hospitality Management gives participants a professional competitive advantage by focusing on mastery of specific business tools and techniques for the hospitality industry, developing of leadership skills that are essential to international managers.

MANAGEMENT DEVELOPMENT

Personal and Professional Development Programme (PDP)

EADA believes good managers have emotional intelligence, problem-solving skills and leadership capabilities. For this reason, PDP participants focus on teamwork, diversity management, effective communication, negotiations, conflict resolution and leadership.

Strategic Management

This course provides the basis for defining and implementing the corporate vision and mission, as well as business values and strategies. Participants learn to evaluate the competitive position of a company in terms of rigorous internal and external analyses.

Operations Management / Facilities Management

Operations management, based on principles of scientific management, concerns itself with how work is done. This course gives you the skills and understanding necessary to make decisions based on quantitative and qualitative data.

Finance & Accounting

This course demystifies the role and structure of finance and financial control in organisations. Among the topics you will cover are basic accounting, the structure of company accounts, ratio analysis, flow of funds, budgetary control and cost accounting.

Information Technology for Hospitality Managers

Through this course, you will become comfortable with all aspects of information systems decision-making, including systems analysis and design, systems selection and purchasing, and potential risks in IT investments.

Properties Development and Planning

In this course, from the perspective of an owner and manager, you will learn about the role of the development team, feasibility studies, space programming, and construction management, as well as functional and design criteria for hotels and restaurants.

Human Resources Management

In covering the strategies that enable companies to attract, develop, and retain high-quality employees, attention will be given to selection, compensation, performance appraisal, and career management.

Revenue Management

This course will introduce the concept of profitability in terms of strategies for maximizing hotel and travel revenues through flexible pricing policies based on technology-aided forecasting of supply and demand.

Marketing Management

This course introduces you to marketing in real hospitality industry situations: market research, consumer behaviour, market segmentation, etc, as well as the 4Ps (product, price, promotion and place).

Quality and Leadership

This module will focus on quality models (Efqm, Malcolm Baldrige, Total Quality Management, etc.) that are guiding the leaders of the industry as well as techniques for becoming an industry leader.

Diversity Management

This course introduces a key aspect of managing diversity, namely that there is no such thing as the "average worker" and that competitive advantage can be gained by those organisations that value and accommodate difference.

Professional Concentrations:

• Hotel Industry (hotel chains and independent hotels)
• Catering companies / Restaurants
• Consulting
• Travel industry.