General Management - PDG

Dirección General - PDG aims at the personal and professional development of managers that, based on a solid and broad business experience, want to advance in their career and contribute to the full development of their organizations.

Strategy and economics

Strategic management
It provides you with the essential competencies needed to manage a modern organisation, by integrating styles and models for bringing about strategic change. It provides participants with a comprehensive overview of the company thus facilitating analysis and helping them to draw up and implement strategies. The first part looks at the role of the manager and develops analytical and diagnostic competencies in order to seek out competitive advantages. The second part focuses on strategy implementation during the different stages of a company's life cycle, from the start-up to the well established firm.

Economics for managers
These sessions focus on macroeconomic factors that may affect companies and which we need to take into account when it comes to taking company decisions. The objective here is to go beyond the normal framework of the industry the company operates in and try to look at what repercussions government policies may have on strategic analysis.

People management

Management skills development
People constitute one of the most important differences between organisations. People management sets the foundations and gives meaning to the corporate identity. This subject focuses on understanding and interpreting individual and group behaviour and on developing management skills and competencies. We nurture personal ad professional development and participants competencies when it comes to managing teams, promoting flexibility, creativity, more fluid communication, self confidence and acceptance of risk taking.

Organisational development and HR policies
The aim of human resources is to help maintain the difficult balance between development and achieving our organisations objectives on the one hand and those of its members on the other. It attains this via integral management, by moving away from normative systems towards others that facilitate transformation processes.

Accounting and finance

Accounting
This subject begins by improving the company's analysis and management capacity based on economic criteria which help us to identify relevant costs for short and medium term decision making. We then go on to study aspects related to the way functional area managers operate and how these are linked to the following processes: planning, drawing up the budget, control over decision making, in order to ensure that human resources and materials can be efficiently mobilised.

Financial statements analysis
As managers of our organisations we need to use economic and financial information as a tool in order to diagnose the current situation as well as future prospects. This subject takes an in depth look at how to properly interpret financial statements which will enable us to analyse and reach conclusions based on available economic and financial information.

Corporate Finance
This subject basically focuses on approaches and techniques related to the investment - finance binomial. In other words, it studies the cost of resources and the profitability of investments with the aim of optimising and increasing the company's economic value. In addition, we also study all aspects related to financial strategy such as company valuations, mergers, takeovers and strategic alliances.

Marketing management

It presents a comprehensive perspective of the marketing function and positions marketing strategies within the broader framework of general strategy. It studies dependencies and interrelationships and develops skills in order to identify, formulate and implement marketing strategies in line with the company's resources and market characteristics. It provides the essential knowledge and tools for drawing up a marketing plan, from an analytical and strategic viewpoint as well as from point of view of the marketing-mix: product, price, distribution and communication.

Management control

Offers an overall and comprehensive vision of the role of marketing and positions its strategies in the business strategy framework. It analyses dependency and interrelations and develops the skills for identifying, formulating and implementing marketing strategies compatible with the companies resources and the characteristics of the market. It provides the knowledge and tools necessary for the design of a marketing plan, from an analytical and strategic viewpoint as well as from that of the marketing mix: product, price, distribution and comunication.

Operations

Decisions in this area support the organisation's general strategies turning operations into a source of competitive advantage. This subject focuses on aspects related to types of processes, their design, product-processes coherence as well as on other decisions concerning supplies, logistics, quality and productivity policies. We also look at the planning of facilities, their capacity, flexibility and the integration of production activities into the value chains of organisations.

Information systems

As managers, and especially in the "digital era", participants will acquire a broad and comprehensive understanding of the "what" and "what for" of Information and Communication Systems and Technologies (ICST) inside organisations as well as the value system of e-business and of what is frequently referred to as the information and knowledge society.
Whilst developing this area of knowledge we will also be covering the main issues concerning ICST management, latest developments and new challenges.

Final project

The final project's basic objective is to a carry out an improvement or takes advantage of a business opportunity related to the companies of participants. The project offers participants the chance to apply the knowledge, techniques and skills they have acquired during the programme to a real life situation. The project is an essential part of the diploma and is to be presented at the end of the programme in the form of an oral presentation before other participants and the EADA Panel as well as in written form as a Strategic Plan.

Tutorials

Throughout the programme participants will be working on putting together the final project. This work will be guided and supervised by a professor-tutor who will be offering participants counselling with the project. These tutorials are scheduled outside of class time, at times to be arranged beforehand with the tutor.