THE CENTRO DE INTERNACIONALIZACIÓN VIRTUAL, A CHANNEL OPEN TO CORPORATE EXPERIENCES |
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The Centro Virtual de Internacionalización on the ICEX portal www.icex.es, disseminates the successful experiences of Spanish companies by means of the "case study" methodology, of great educational value, presenting real cases of corporate achievements and difficulties- and stimulating discussion around the strategies adopted and decisions taken by each company.
There are currently 19 available cases: Agrosevilla, Arteche, Camper, Corporación Patricio Echeverría, Cosentino, Dracco Spain, Ebro Puleva, Envases del Vallés, Fadesa, Ficosa, Idom, Irestal, Lizarrán, Mango, Mapfre, Nexium, NH, Salto Systems and Soria Natural, and an additional 14 new cases are in the pipeline. The Centro Virtual de Internacionalización essentially focuses on the internationalisation drive of each company and constitutes a pioneering project in the world due to its degree of specialisation. The cases are presented in multimedia and interactive format, allowing users to get the most out of them, and they are accompanied by a debate forum, articles on current international issues plus news on the latest developments in each company and its sector. Each case has been drawn up by professors from different business schools, and among them, ours. The Centro Virtual de Internacionalización is financed and promoted by the Instituto Español de Comercio Exterior (ICEX) via its portal, following an agreement with the Asociación de Representantes de Escuelas de Negocio (AEEDE). The service has been specifically set up for Spanish companies, which need only register on the ICEX portal but it is also open to higher education institutions which feature internationalisation related contents on their programmes. It is also especially open to Professors and students from the Business Schools taking part on the Programme. To access the site, simply enter the ICEX portal www.icex.es. Go to the "Canal Exportador" section and click on "Centro Virtual de Internacionalización". You will then need to enter the corresponding username and password that has been assigned to EADA students. |
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THE CENTRO DE INTERNACIONALIZACIÓN VIRTUAL, A CHANNEL OPEN TO CORPORATE EXPERIENCES