Conceptual Marketing Programme

Conceptual Marketing is designed for a professional who is interested in marketing but with no previous knowledge, if you are a sales person. A junior product manager, commercial expert, a drug firm sales representative, a head of sales or even a professional from another department unrelated to marketing but are interested in finding out what this word means.

Programme Information

Participant Profile

If you are a professional who is interested in marketing but with no previous knowledge, if you are a sales person.
A junior product manager, commercial expert, a drug firm sales representative, a head of sales or even a professional from another department unrelated to marketing but are interested in finding out what this word means.

What will I get out of this programme?

The Conceptual Marketing Programme is a basic but intense programme where you will acquire general knowledge of the fundamentals and techniques of marketing. You will learn what the word marketing means, its usefulness, its functions in today's company and you will learn how to define and employ its most frequent concepts.
An overall, coherent, integrated and practical perspective of the variables that come into play in the function of marketing within the company.
You will acquire general knowledge on marketing that will help you to understand its impact on companies and on the economy in general.
You will learn the meaning of the basic vocabulary and you will be able to use it properly.
You will be provided with all the essential information to draw up a Marketing Plan.
This will be an ideal opportunity to enter into the marketing field and to make up your mind whether you which to specialise in this discipline and go on to take other more specialised programmes (Marketing Techniques Programme, Marketing Management).

Methodology

The objective of the learning method is to enable you to assimilate all the concepts and theories of marketing as easily and practically as possible. In order to achieve this we employ a dynamic methodology based on participation, discussion and the open exchange of concepts. We also carry out a large number of exercises that will enable you to apply formulas and procedures in order to solve common problems that arise in companies. Finally, in order to give a practical objective to all the knowledge that has been acquired, you will work on a small project that will incorporate all the course subject matter. The project that you prepare will be presented in public and analysed by the participants and faculty members with the aim being to gain experience that will be useful in your work environment.