EADA Alumni brings you this talk, full of surprises, news and emotions, given by Franc Ponti, Director of EADA’s Centre for Innovation and one of the leading experts in innovation in current times.
• The world is changing fast; as a result, companies must move at a dizzying pace, too.
• In the words of Peter Drucker, innovation is to build future scenarios before your competitors do...
• In this context, the old belief of "If it works, don’t touch it" is no longer valid.
• Where is innovation heading? Design thinking? Open and Cross Innovation? Gamestorming? Rulebreaking? Companies-Experience with very little hierarchy?
• Today we need a new reality: If something works, change it before your competitors do ...
DATE: 21 December 2010
TIME: 19.00 to 20:30
PLACE: EADA, C/Aragón, 204
19:00. Neuromarketing Web
Tel: +34 934 520 844
Fax: +34 933 237 317