Community

How to position your company in social networks

Date: Tuesday, November 09, 2010
Time: 17:30

Place: EADA, c/ Aragón 204.

Type: SEMINAIRE

Price: 690€
EADAAlumni and Corporate Business member fees: 390€

How to position your company in social networks

This activity will be held in spanish.

Introduction

The Internet is becoming the most important communication channel, overtaking in some countries the traditional channels such as print, radio, TV, etc. Millions of people and professionals use it to communicate, recommend products and services, find employment, information and training.

But the Internet can also reach anywhere in the world to spread a message which means millions of people are talking about a company, product or service. Therefore, companies must have an online strategy to communicate with customers and suppliers, find new ones and know what is being said.
Objective
Understand the effectiveness of the networks to expand a brand.

Programme

What are the social and professional networks and the benefits they bring to businesses.
•   What are these networks and what are they for. Types and classification.
•   Preliminary steps before entering / selecting a network: the Strategy.
•   How to take part in a network from a business point of view.
•   The best ambassadors: Employees, the Internet, networks, etc.
•   Business applications of networks.
•   Types of networks and brief analysis of each.
•   Management tools: applications for managing networks as a group.
•   Advice for being in Networks: proper use as a tool for personal, professional and business promotion.

Case study:
Sandro Rosell's campaign in the presidential elections of FC Barcelona.

Speakers

David Soler:
He began his career in the Planeta Group, holding various management positions at international level. He has wide experience in the areas of Marketing, Sales, Strategy and Management. He is a founding partner of Bridgedworld and specializes in the fields of Publishing, Media, Leisure and Entertainment , leading the Social Media area. He graduated in Marketing and General Management from EADA.

Jordi Pérez Rubio:
He is a founding partner and project planner of Brandea Studio. Editor and Social Media Manager of the blog, Pymecrunch.com and founder of Opinablogs.com. Member of the organizing team for the “Iniciador en Barcelona” event and a regular speaker. He teaches at the Escola de Comerç I Distribució de Catalunya. Co-author of "del 1.0 al 2.0, claves para entender el nuevo marketing."