Place: EADA, C/Aragón, 204
Type: SeminarEADAAlumni member fees: 490€
Professionals in Marketing and Sales, General Managers and Managers.
INTRODUCTION TO ONLINE ADVERTISING
I. Analysis of the online industry.
III. Getting started: defining objectives.
ONLINE MARKETING 101 (Basics).
IV. Ratios, Traffic and Conversion.
V. Analysis of market demand. (Insights & Trends).
VI. A website is no longer sufficient.
MARKETING FOR EVERY USER
VII. To Search or NOT to Search. Basic types of online marketing.
VIII. Segmentation and tracking profitability.
SEM and social media campaigns
IX. Search Engine Marketing.
Types of SEO campaigns and differences.
USABILITY XX. The 8 Key Points.
XXI. Bounce Rate.
XXII. A / B Testing & Multivariate Analysis.
Alberto Castellanos Cabezas
Co-founder and CEO of Clacktion, an online marketing company pioneer in Spain in the performance marketing model. Alberto is a Telecommunications Engineer from the Oregon Institute of Technology (ILO), USA, Master in International Management from EADA and is currently studying the Entrepreneurial Masters Program (EMP) at the Massachusetts Institute of Technology (MIT), USA. Alberto is also Administrator of the Entrepreneurs Organization (EONetwork) in Spain.
Dr. Sonia Fernandez-Vidal
Director of innovation and strategy at Claktion, Sonia holds a PhD in Quantum Physics from the Universitat Autònoma de Barcelona and over 7 years has worked in some of the most prestigious research centers such as CERN (Switzerland), Los Alamos National Lab (USA ) or ICFO (Institute of Photonic Sciences) in Barcelona. Sonia is also an author and scientific writer Chart. She is the bestselling author of “The Door with Three Locks”, a popular science book for both children and adults and translated into 9 languages. Sonia is also a lecturer on how to convert business organizations in research laboratories.
Dr. Jordi Moragas
Clacktion campaigns director, he holds a Ph.D. in Mathematics (Combinatorial Number Theory) from the Polytechnic University of Catalonia (UPC) in Barcelona. Jordi coordinates strategies and SEM and CPC campaigns and analysis of customer data.
Dates: 3,8 and 10 of May, 2012
Time: 17:30 to 21:30
Fees: 490 € EADA Alumni members and CorporatePartners. Non members: 890 €
Tel: +34 934 520 844
Fax: +34 933 237 317