Community

Online Advertising that Generates Sales

Date: Thursday, May 03, 2012
Time: 17:30

Place: EADA, C/Aragón, 204

Type: Seminar

EADAAlumni member fees: 490€

Aimed at:

Professionals in Marketing and Sales, General Managers and Managers.

Programme:

INTRODUCTION TO ONLINE ADVERTISING

I. Analysis of the online industry.

II. Opportunities.

III. Getting started: defining objectives.

ONLINE MARKETING 101 (Basics).

IV. Ratios, Traffic and Conversion.

V. Analysis of market demand. (Insights & Trends).

VI. A website is no longer sufficient.

MARKETING FOR EVERY USER

VII. To Search or NOT to Search. Basic types of online marketing.

VIII. Segmentation and tracking profitability.

SEM and social media campaigns

IX. Search Engine Marketing.

Types of SEO campaigns and differences.

Search campaigns.
Campaigns Content / Display.
Campaigns on Social Networks.

USABILITY XX. The 8 Key Points.

XXI. Bounce Rate.

XXII. A / B Testing & Multivariate Analysis.

Speakers:

Alberto Castellanos Cabezas

Co-founder and CEO of Clacktion, an online marketing company pioneer in Spain in the performance marketing model. Alberto is a Telecommunications Engineer from the Oregon Institute of Technology (ILO), USA, Master in International Management from EADA and is currently studying the Entrepreneurial Masters Program (EMP) at the Massachusetts Institute of Technology (MIT), USA. Alberto is also Administrator of the Entrepreneurs Organization (EONetwork) in Spain.

Dr. Sonia Fernandez-Vidal

Director of innovation and strategy at Claktion, Sonia holds a PhD in Quantum Physics from the Universitat Autònoma de Barcelona and over 7 years has worked in some of the most prestigious research centers such as CERN (Switzerland), Los Alamos National Lab (USA ) or ICFO (Institute of Photonic Sciences) in Barcelona. Sonia is also an author and scientific writer Chart. She is the bestselling author of “The Door with Three Locks”, a popular science book for both children and adults and translated into 9 languages. Sonia is also a lecturer on how to convert business organizations in research laboratories.

Dr. Jordi Moragas

Clacktion campaigns director, he holds a Ph.D. in Mathematics (Combinatorial Number Theory) from the Polytechnic University of Catalonia (UPC) in Barcelona. Jordi coordinates strategies and SEM and CPC campaigns and analysis of customer data.