E-commerce

Admission

Date:
Time: 17:30

Place: EADA, C/Aragón, 204

Type: Seminar

Price: 890€
EADAAlumni and Corporate Business member fees: and current students: :445€

E-commerce

 

e-commerce: Cómo incrementar las ventas de tu negocio online

 

Introduction

Electronic commerce is growing exponentially each year, as does the number of Internet shoppers.
No retailer, however small or different it is, can afford to ignore the online channels for access to consumers to maintain its competitiveness and open up new markets.

But what determines the success of an online store? Technology is key, but the definition of a good online strategy adapted to the environment even more so.

The seminar organized by the EADA Centre for Retail Management , aims to train general retailers that are considering selling their products through internet, in addition to, or not, physical stores, or those who, already have a presence on the network, and want to redefine their business model or expand through social networking and mobile commerce.

The seminar will be taught in a practical way, by experts in each area of development of an online project.

Structure and content of the seminar

Introduction:

  • Welcome.
  • Business plan scheme.

Creating a web that sells

  • Company: REDBILITY. Partner and General Director :Antonio Hinojosa.

 
Who to generate hits that buy

  • Company: NIVORIA. Partner and General Director:Miguel Clavero.

 
How to create online loyalty

  • Company: OGILVY ONE. Director General: Jordi Urbea.

 
Mobile Commerce

  • Company: EADA. Professor from Marketing department : David Román

How to track progress

  • Company: VENCA. Customer Manager: Pep Porrà

 
Social networks and ecommerce

  • Company: PROFITS ONLINE.Partner: Jaume Ollé

Closing: 10 key points in ecommerce

  • Company: PROFITS ONLINE.Partner: Jaume Ollé

 

Objectives

To provide basic knowledge for approaching e-commerce, mobile commerce or sales through social networks. From the initial stage (business model) phase through to the final stage of follow up of results (designing the scorecard). The seminar is structured around a clear and practical methodology, which gives support to the participants to set up their own projects

 

Dates, time and fees

Dates: 7,9,14 and 16 February, 2012

Time: 17:30 to 21:30

Fees: Non members 890€     -     EADAAlumni members and Corporate companies: 445€

logo EADAAlumniVentajas

Las prescripciones y/o acompañantes de los socios de EADAAlumni, se beneficiarán de las mismas condiciones.

 

 

 
 
 
 
 
 
 
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Telephone Tel: +34 934 520 844

Fax Fax: +34 933 237 317

E-mail Mail: eadaalumni@eada.edu